Saturday, March 24, 2018

First Customers of Toyota C-HR Take Delivery of Their Vehicles Marking The Official Launch of the Compact Crossover in Malaysia


UMW Toyota Motor (UMWT), the folks officially distributing Toyota here in Malaysia, have delivered the first 50 units of the All New Toyota C-HR compact crossover to its customers. The small ceremony was held  at the Technology Park Malaysia, Kuala Lumpur in conjunction with the Toyota GAZOO Racing (TGR) Racing Festival and Vios Challenge finale race party. Also present at the ceremony was the Chief
Engineer of the All New Toyota C-HR, Mr. Takatomo Suzuki ,who made a short presentation on the C-HR.


The hand over ceremony is also the official introduction of the All New Toyota C-HR in Malaysia. According to UMWT, they have received 1,500 bookings for the model to date. So to make the introduction a bit more memorable than usual, UMWT wanted to personally handover the vehicle to their first 50 customers. 


Another reason why UMWT did not have a C-HR launch on its own is because the compact crossover vehicle has already had its global debut quite a while ago and there have been parallel imports of it already in Malaysia. However, UMWT would like to state that with official Toyota vehicles, they can enjoy a 5 years warranty with unlimited mileage as well as the best Toyota ownership experience with maintenance and services from fully trained technicians on the C-HR and the availability of replacements parts when needed.


The official Malaysian market Toyota C-HR comes only in one variant. It has a normally aspirated 141hp 177Nm 1.8-litre petrol engine with 7-speed Sequential Shiftmatic CVT which powers the front wheels of the C-HR.

Safety features include ABS as standard with Vehicle Stability Control (VSC) and Traction Control (TRC) as well as Rear Cross Traffic Alert (RCTA) and a Blind Spot Monitoring system (BSM). It is also equipped with an Electric Parking Brake and Hill-start Assist Control (HAC) to prevent the vehicle from rolling backwards while moving on a steep slope.

The interior gets Optitron meters and a 4.2- inch Colour Multi-Information Display (MID) that keeps the driver informed of the vehicle’s operation and it is in English (not Japanese like any parallel import variants). There is also a G-monitor which shows the G-force exerted by the vehicle during cornering, acceleration or deceleration, A toy for those that like tons of information whilst driving.

In terms of its exterior styling, it is one of the models which uses Toyota’s New Global Architecture (TNGA) platform. It is also visually attractive and very fashion forward in terms of styling. The styling is impressive with this unique sculptured looks and its shape actually adds to the visual presence of speed whilst it is on the move. It is actually one of the few Toyota models that actually interest me in terms of styling. This Toyota is not for any ordinary uncle or auntie but for people who are young or young at heart. 

I suppose due to its good looks it is not a surprise that even at the slightly steep price of RM146,000+ when compared to its other compact crossover rivals, the new C-HR has found many customers. The proof is in the number of bookings.














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