Tuesday, March 27, 2018

The BMW Group Loyalty+ Mobile App Is Launched For Malaysian Customers

These days, the smartphone and many of its applications are an integral part of our lives. From making simple things like telephone calls, messaging one another, looking for stuff on the internet, buying goodies and more it is now conducted through the smartphone via applications or programs. So now, BMW Group Malaysia has now introduced the BMW Group Loyalty+ Mobile App, a loyalty mobile application for BMW White Card, MINI Black Card and BMW Excellence Club members to access their privileges when on the move.

BMW, MINI and BMW Motorrad owners will now have complete access to all the features their BMW White Card, MINI Black Card and BMW Excellence Club provides through this newly launched application. Upon signing into the app, customers have access to a main landing page, where there are options to navigate and interact on the app's content. There are several functions customers can engage with on the app. This includes accessing their loyalty cards and use the QR scanning technology to gain remote access without the need of their actual loyalty card. The app will also allow the latest updates on customer privileges and events to be delivered directly to their device.

Aside from that,  financing information can be managed quickly and easily through the app. Customers can get quick access to their contract overview as well as an intuitive e-payment interface for more convenient transactions courtesy of BMW Group Financial Services Malaysia.

The BMW Group Loyalty+ Mobile App also includes a dealer locator function where a dealership map is accessible with the swipe on the screen. Customers can also explore new updates and news on the latest vehicle models from the BMW Group.

Basically, the new mobile device loyalty application enables an easier and seamless integration of e-payment, financing services and access to luxury and one of a kind events and experiences. It makes it easier for the BMW customer to have access to all things BMW through a familiar device - his or her own phone.

According to Mr. Harald Hoelzl, Managing Director and CEO of BMW Group Malaysia, “As of this year, there are approximately 20.96 million smartphone and mobile device users throughout Malaysia. Our customers make up a good portion of this statistic, and they lead a lifestyle that requires them to have information at their fingertips whenever they need it. With the new BMW Group Loyalty+ Mobile app, we are looking to further digitalise our products, services and touch points so that we can create a seamless application to engage with all our customers. We are after all, the leaders in digitalisation in the premium automotive industry.”

The BMW Group Loyalty+ Mobile App is now available on Apple App Store and Google Play

In a Nutshell, The BMW Group Malaysia Premium Ownership experience includes:
 BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service Program.

 MINI 4 Years Unlimited Mileage Warranty with Free Scheduled Service.

 BMW 2-Year/ 24 Month Tyre Warranty Program for its Run Flat Tyre offering and services.

 Ultimate Protection Program+ (UPP+) courtesy of BMW Financial Services Malaysia and underwritten by Allianz General Insurance Company (Malaysia) Bhd.

 BMW Roadside Assistance and Accident Hotline.

 The BMW Group Loyalty+ Mobile App - BMW White Card, MINI Black Card and BMW Excellence Club membership program.

 BMW and MINI Service Online.

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