The Lotus Evora Sport 410 is launched in Malaysia

Aside from the launch and handing over ceremony of one of the first Lotus 3-Eleven track oriented sports car, Lotus Cars Malaysia also officially launched the Evora Sport 410 model here in Malaysia. This is the latest Evora variant to be produced and it is basically lighter, more powerful and therefore faster than the 'entry-level' Evora 400.

Lotus Cars Malaysia launches the limited to 311 units Lotus 3-Eleven track oriented sports car

I attended the Malaysian launch of the Lotus 3-Eleven sports car earlier today. It was the official launch of the car here as well as the handover of one of two units already spoken for here in Malaysia. We witnessed the handover of car number to a loyal Lotus customer and also noted that he had been allocated car number #007. Another nice bit of trivia is that the other Malaysian customer for the 3-Eleven was given number #001. A privilege for Malaysia in my opinion. That car is in Penang, folks. 

FINAL LOTUS 50TH CELEBRATION EDITION LOTUS OUT ON SALE - THE LOTUS EXIGE 350 SPECIAL EDITION

Lotus Cars has launched the new Lotus Exige 350 Special Edition. This is the final car in a series of three Lotus 50th celebration edition cars in conjunction with the celebration of Lotus' 50 years at Hethel. 

Sports Car News: Lotus Elise Race 250 launched with range of track-specific options as standard

Meanwhile, over in Hethel, UK the chaps at Lotus Cars have released the latest version of their popular Lotus Elise, the Elise Race 250. This track specced car is eligible for many race series around the world and it has been developed to meet the high demands of the track, with a raft of performance-oriented features as standard. 

Sport Cars: Lotus 50th Anniversary celebrations - the 3-Eleven at the Goodwood Festival of Speed and the Lotus Elise Cup 250

Lotus Cars are a bit excited about their two latest cars. One is the Lotus 3-Eleven and the other, the Lotus Elise Cup 250. Both cars have just rolled off their respective production lines over in Hethel, UK. Just in time for the 50th anniversary celebrations of Lotus Cars.

Tun Dr Mahathir Resigns as Chairman of Proton as well as the Chairman of Group Lotus

Tun Dr. Mahathir pictured here with Dato Harith (who is also reported to be leaving as CEO of Proton)

PROTON Holdings Berhad has officially announced the resignation of Yang Amat Berbahagia Tun Dr Mahathir Mohamad as Chairman of PROTON, effective immediately. Concurrently, Yang Amat Berbahagia Tun would also step down as Chairman of Group Lotus plc, a wholly-owned subsidiary of PROTON. 

Proton and Lotus enter into a Joint Venture with Goldstar of China

Looks like Proton and its subsidiary Lotus have signed a Joint Venture agreement with Goldstar Heavy Industrial Co Ltd of China. According to the press release, a new JV company will be formed for the purpose of R & D activities that will eventually produce and sell Lotus branded passenger cars in China.

News About Lotus And The Lotus Evora IPS

This is the link to the full write-up of our late night/early morning chance meet with the boys from Lotus Cars Malaysia. I've posted it on CarThrottle.com. Basically our conversation with the guys from Lotus has enlightened us on their business plan and a few marketing tricks too.

Oh yes, more pictures and more on the Lotus Evora IPS. Click here to go straight to the article.