Monday, March 26, 2018

Motorcycles: Millennium Welt Opens New BMW Motorrad Dealership Caters For Seremban and its Surrounds

BMW Motorrad Malaysia via their authorised dealers, Millennium Welt, had recently officially opened the first-ever BMW Motorrad showroom in Seremban.  Millennium Welt are dealers of BMW and MINI cars in Seremban, Batu Pahat and in Kuantan. Now, the group has decided to expand their BMW operations to include or simply put, BMW motorcycles in Seremban. This new BMW Motorrad center will cater to the population of Seremban and its surroundings.

(From L-R) Nicholas Lee, Head of Retail, Millennium Welt; EJ Enryzan, BMW Motorrad Manager, Millennium Welt; Sean Lai, Sales Director, Millennium Welt; Owen Riley; Mohd Jabbarizzat Bin Ramli, Senior Technician, Millennium Welt; and Bryan Wong , Managing Director of Millennium Welt.

These days, the sales of premium motorcycles have picked up. BMW Motorrad had announced that last year, the sales across the BMW Motorrad range increased by 13.2% worldwide, with a total of 164,153 units delivered worldwide. In Malaysia, 1,052 units of BMW motorcycles were delivered. 

This makes it a 5% increase in sales performance as compared to the previous year. Note that these are in the premium bike range and the 5% growth is quite a significant number and it actually reflects on the overall growth of larger capacity bikes in the country (of course, BMW Motorrad have brought in smaller capacity bikes these days but they're still not tiny underbone bikes).

“2017 was another record breaking year for BMW Motorrad in Malaysia. In addition to our successful sales performance, we also added five new premium motorcycles to our portfolio. In 2018, we will continue on this positive growth and it begins with the opening of the New Milennium BMW Motorrad dealership here in the State of Negeri Sembilan.” said Mr. Owen Riley, Head of BMW Motorrad Malaysia.

A whole lot of bikers attended the launch event. The new showroom can display up to 10 BMW Motorrad motorcycles and is located along Jalan Tun Dr. Ismail in Seremban. This is the 11th BMW Motorrad dealership in Malaysia.

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