Now could be a good time to go and buy some Michelin tyres. TYREPLUS, Michelin’s global brand of its one-stop, independent auto services & tyre retail store concept located in Malaysia, is offering customers a chance to fly and dine in class over at a Michelin star restaurant in Singapore. This, with a minimum purchase of two Michelin tyres from 15th March to the 30th of April, 2018 [Updated - on 16th April]. The “Meet A Michelin Star Chef” campaign is where 10 lucky winners will be hosted by Chef Emmanuel Stroobant at his 1-Michelin star Saint Pierre Restaurant in Singapore.
The Saint Pierre Restaurant, now located at One Fullerton since 2016, is renowned for their gastronomic delicacies such as Blue Lobster with Apple, Chervil, Beurre de Cidre; Ohmi Beef with Salsify, Coffee and Roasted Onions; Hay-Smoked Buri with Ponzu, Leek and Myoga. The dessert menu includes items like thier Chocolate Mousse Encased Within A Vanilla Parfait and A Chocolate Shell; Blood Orange, Chocolate and Honey Tuile. I suppose all of these seem mouth watering to many of us. It could be quite an experience actually.
How can you participate?
TYREPLUS customers need to purchase a minimum of two Michelin tyres and submit the receipt with their contact details to a TYREPLUS customer care agent in order to participate in the contest. The receipt also entitles each customer to redeem a Michelin branded apron so that they can pretend to be a world famous chef at home.
Now in order to be shortlisted for the grand prize, each eligible customer (i.e buy two Michelin tyres at TYPREPLUS) will need to post a public photo that shows their interpretation of their love for food on their Facebook timeline with a creative caption and #TYREPLUSCares by 22 nd April 2018.
Winners will be selected based on creativity by TYREPLUS and announced on the TYREPLUS Malaysia Facebook page on 24 th April 2018.
The 10 winners will be flown in to Singapore for a personalised interactive lunch demonstration and dining experience with the charismatic Chef Stroobant on 5 th May 2018.
The grand prize also includes return flight, airport transfer and a one-night stay in Singapore.
Michelin Malaysia’s Managing Director, Mr. Pascal Nouvellon said that “The Michelin brand is proud to be synonymous with the best, both in tyres and food. The Michelin guide is a tradition that goes back to more than a century, one of the oldest and most sought after guide for exceptional cuisine in the world,”
“Understanding Malaysians’ passion for quality food and travel, we launched this contest to provide TYREPLUS customers with the best of auto service, best of tyres and the best of cuisine. Michelin tyres are renowned for their performance, safety and comfort in all road conditions and all our TYREPLUS outlets highly-qualified automotive experts,” he added.
As for the famed Michelin Guide, it is related to the tyre brand. It was originally introduced in the 19th Century to provide motorists with useful information such as maps, tyre repair and replacement instructions, car mechanics listings, hotels, and petrol stations throughout France. It eventually grew throughout Europe and other parts of the world, eventually including up to 3-star ratings for fine dining establishments. This rating system somehow became the benchmark of rating the best restaurants globally. If your restaurant, cafe or even stall (yes, they do give them to very small food establishments that deserve it) get even a star, it means that establishment is something special indeed.
Saint Pierre’s Grand Chef Relais and Châteaux, Emmanuel Stroobant mentioned, “I am very honoured to be part of this campaign as being a Michelin rated chef, I would like to think that this is my way of showing my appreciation to the Michelin brand. True to Michelin’s standards of being the best, I look forward to serve the lucky winners the best culinary experience at my restaurant,”
This would be quite an experience for even a motoring enthusiast. Food and drink goes very nicely with motoring actually.
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