Mercedes-Benz Malaysia held the first ever Dealer of The Year awards over in Penang recently. The new, soon to be annual event, is aimed at recognising the best among its 33 dedicated dealerships nationwide. Mercedes-Benz Malaysia presented a total of six awards for Best Performance in Financial Services, Best Performance in Business Excellence, Best Performance in After-Sales, Best Performance in Sales, Best Performance in Customer Satisfaction Index (CSI) and Customer Loyalty Index (CLI), and the most prestigious of them all, The Dealer of the Year 2017 which went to Hap Seng Star Sdn Bhd Balakong dealership (pictured above).
The Dealer of The Year awards were given out to the best dealers which excelled in five key performance measurements during 2017. Asbenz Motors Sdn Bhd emerged victorious for Best Performance in Sales, while Cycle & Carriage Bintang Bhd (Johor Bahru) won for Best Performance in After-Sales. Best Performance in CSI and CLI was awarded to Cycle & Carriage Bintang (Northern) Sdn Bhd (Juru & Bukit Tengah), and Hap Seng Star Sdn Bhd (Kinrara) earned the Best Performance in Business Excellence. Hap Seng Star Sdn Bhd (Jalan Ipoh) picked up the award for Best Performance in Financial Services.
As mentioned in above, the Mercedes-Benz Malaysia Dealer of the Year 2017, was presented to Hap Seng Star Sdn Bhd Balakong dealership which had achieved the overall highest scores in all aspects of sales, after-sales, customer satisfaction index, customer loyalty index, business excellence and financial services. It was indeed a night to remember for the winners where they also wined and dined at a gala evening at Shangri-La’s Rasa Sayang Resort & Spa, Penang,
Mercedes-Benz Malaysia, President and CEO, Dr Claus Weidner said in the event that “As the leading premium automotive brand in Malaysia, we have been setting the benchmark in defining automotive excellence, especially in crafting a unique and unrivaled customer experience. To this end, we are continuously enhancing customer touch points, and currently offer the largest network coverage in the premium segment.”
“With these awards, we recognise the commitment, dedication and passion of our dealer partners to support our promise of delivering the Best Products and the Best Customer Experience. On behalf of Mercedes-Benz Malaysia, I congratulate all our dealer partners for their commitment in living up to the three-pointed star’s The Best or Nothing motto. And a special congratulations to all award recipients on their remarkable achievements in 2017,” continued Dr Weidner.
The folks at Hap Seng Star were extremely honoured by the award. Chief Operating Officer of Hap Seng Consolidated Berhad and Chief Executive of Hap Seng Consolidated Berhad Automotive Division, Harald Behrend said that, “We are honoured and pleased to receive the inaugural Dealer of the Year award from Mercedes-Benz Malaysia. Our Mercedes-Benz Hap Seng Star Balakong Autohaus is truly deserving of this accolade, having committed to delivering exceptional standards in all aspects of the business. Hap Seng Star is, and has always been, dedicated to putting the customer at the centre of our activities and we commend our colleagues at Hap Seng Star Balakong for their combined efforts in achieving this award,” .
We can see that their goal is to keep maintaining Mercedes-Benz Malaysia as the largest premium automotive dealer network in the country. They have are not resting on their laurels from what we can see. This is why they have decided to reward their best dealers so that there is some healthy competition among them and they now have something to strive for. When people have a target to achieve, not only in the monetary sense, they will strive a little harder. This is what this awards program will achieve.
Mercedes-Benz Malaysia have at this moment, 33 dedicated dealerships throughout Malaysia and they have emphasised their 'Best or Nothing' philosophy by delivering the best products and the best customer experience throughout customers’ entire journey.
Asbenz Motors Sdn Bhd wins Best Performance in Sales in Dealer of The Year 2017 awards. (From left):
Mercedes-Benz Malaysia, Vice President, Sales & Marketing, Mr Mark Raine; Asbenz Motors, Head of Sales, Ms Grace Yong; Asbenz Motors, Managing Director, Mr Goh Chuan Kiong; and Mercedes-Benz Malaysia, General Manager, Mercedes-Benz Cars Sales, Mr MJ Lim.
Hap Seng Star Sdn Bhd (Kinrara) celebrates winning for Best Performance In Business Excellence (From left):
Mercedes-Benz Malaysia, Chief Financial Officer and Vice President, Mr Martin Brengartner;
Hap Seng Star (Kinrara), Sales Manager, Mr Voon Jong Wen;
Hap Seng Star, General Manager, Sales & Marketing, Mr Sunny Tan;
Hap Seng Star (Kinrara), Dealer Principal, Mr Steve Lim;
Senior After Sales Manager, Mr Albert Lim;
Hap Seng Star, Director, National After Sales Operation. Mr Tan Chee Hock;
General Manager, Finance & Admin, Dato’ Alex Wong; and
Mercedes-Benz Malaysia, Senior Manager, Network Development, Mr JC Yap.
A shining example of customer focus, Cycle & Carriage Bintang (Northern) Sdn Bhd (Juru & Bukit Tengah) receives Best Performance in Customer Satisfaction Index and Customer Loyalty Index. (From left):
Mercedes-Benz Malaysia, Vice President, Sales & Marketing, Mr Mark Raine;
Cycle & Carriage Bintang Bhd, General Manager, Retail Operation (Non Klang Valley), Mr Royston Soh;
General Manager, Sales & Marketing, Mr Thomas Tok;
Cycle & Carriage Bintang Bhd (Northern) Bukit Tengah, Senior Sales Manager, Mr Fly Chin;
After Sales Manager; Mr Woon Hon Ping;
Dealer Principal, Mr Richard Tan;
Service Manager, Mr Arul Prabakaran;
Mercedes-Benz Malaysia, Vice President, After Sales, Mr Heinrich Schromm;
Cycle & Carriage Bintang, General Manager, After Sales, Mr Andrew Lim; and
Chief Executive Officer, Mr Wilfrid Foo.
Cycle & Carriage Bintang, General Manager, After Sales, Mr Andrew Lim;
Mercedes-Benz Malaysia, Vice President, After Sales, Mr Heinrich Schromm;
Cycle & Carriage Bintang (Johor Bahru), After Sales Manager, Mr Abilash Aravind;
Mercedes-Benz Malaysia, General Manager, Service Marketing, OP Planning & Market Steering, Mr Chee Eng Keang; and
Cycle & Carriage Bintang (Johor Bahru), Dealer Principal, Mr Lim Sern Pau.
Providing customers peace-of-mind through financing their Mercedes-Benz vehicles, Hap Seng Star Sdn Bhd (Jalan Ipoh) wins Best Performance In Financial Services. (From left):
Mercedes-Benz Services Malaysia, Managing Director, Mr Mike Ponnaz;
Hap Seng Star, General Manager, Sales & Marketing, Mr Sunny Tan;
Hap Seng Star (Jalan Ipoh), Dealer Principal, Mr Wilson Wong;
Hap Seng Star (Jalan Ipoh), Sales Manager, Mr Chin Wui Meng; and
Mercedes-Benz Services Malaysia, Head of Sales & Marketing, Mr Paul Wong.
The pinnacle of Mercedes-Benz premium dealership excellence, Hap Seng Star Sdn Bhd (Balakong) wins the Mercedes-Benz Malaysia inaugural Dealer of The Year 2017 (From left):
Mercedes-Benz Malaysia, Vice President, After Sales, Mr Heinrich Schromm;
Hap Seng Star (Balakong), Pre-Owned Sales Manager, Mr Keith Loke;
Hap Seng Star, After Sales Senior Manager, Mr Kevin Tan;
General Manager, Finance & Admin, Dato’ Alex Wong;
Hap Seng Consolidated Berhad, Chief Operating Officer and Hap Seng Consolidated Berhad Automotive Division, Chief Executive, Mr Harald Behrend;
Mercedes-Benz Malaysia, President and Chief Executive Officer, Dr Claus Weidner;
Hap Seng Star (Balakong), Dealer Principal, Mr Bobby Lee;
Senior Sales Manager, Mr Chia Chong Seng;
Mercedes-Benz Malaysia, Senior Manager, Network Development Mr JC Yap;
Chief Financial Officer and Vice President, Mr Martin Brengartner;
Hap Seng Star, Director, National After Sales Operation, Mr Tan Chee Hock;
General Manager, Sales & Marketing, Mr Sunny Tan;
Mercedes-Benz Services Malaysia, Managing Director Mr Mike Ponnaz;
Mercedes-Benz Malaysia, Vice President, Sales & Marketing, Mr Mark Raine;
General Manager, Service Marketing, OP Planning & Market Steering; Mr Chee Eng Keang; and
General Manager, Mercedes-Benz Cars Sales, Mr MJ Lim
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