ISUZU HICOM MALAYSIA SDN BHD CELEBRATES TEN GLORIOUS YEARS

2007 was an important milestone for the Isuzu brand here in Malaysia. It was on that year that ISUZU HICOM Malaysia Sdn Bhd (IHM) was first established with the purpose of the Japanese brand having more control over the Malaysian market in lieu of increased market competition and to be quicker in responding to customers here.

Here in Malaysia Isuzu is no only synonymous with pick-up trucks or SUVs. They actually sell a lot more medium and light weight trucks here in Malaysia.  The company has actually achieved the No. 1 market share in the truck category for three consecutive years; attaining a dominant market share of 40%. The company is no slouch in the commercial vehicle sector. 

Malaysia is an important country for ISUZU Motors Limited. Each year over 10,000 ISUZU vehicles are registered in Malaysia. IHM also celebrated its 100,000 unit completion in February this year, marking another milestone for the company in less than 10 years of its establishment. 

This is a significant number of vehicles sold and proof that the setting up of IHM is relevant.  With such promising sales numbers especially in the central region of Peninsular Malaysia, IHM has responded to this growth with the opening of the newest flagship facility in Malaysia earlier this year in Shah Alam. The 3S centre also doubles up as a training ground for new mechanics to obtain the ISUZU i-Mec certification, which is an internal specification designed for mechanics handling ISUZU vehicles.

PRESS RELEASE
ISUZU HICOM MALAYSIA SDN BHD CELEBRATES 10 TH YEAR ANNIVERSARY



Pekan, November 2017 - ISUZU HICOM Malaysia Sdn Bhd (IHM) commemorated a
significant milestone - its 10 anniversary - in a ceremony held on 21 November 2017
at Ancasa Royale Hotel Pekan, Pahang.

The ceremony was attended by Susumu Hosoi, Chairman of ISUZU Motors Limited
(IML), YBhg Dato’ Sri Syed Faisal Albar, Group Managing Director of DRB-HICOM
Berhad, Kazushi Izuchi from the Embassy of Japan in Malaysia, Koji Nakamura,
Chief Executive Officer of Isuzu Malaysia Sdn Bhd, Taizo Nakahigashi, Chief
Executive Officer of IHM, business partners, government authorities, IHM
Management and employees.

In his speech, Nakahigashi related that IHM was established in 2007 with the
purpose of fulfilling the growing needs of local customers and responding to the
increased market competition. Since its establishment, IHM has launched many
Isuzu models. In the last decade, the company has commercially produced nine
vehicles, ranging from the N-series to the F-series, which have also kept abreast of
regulatory requirements in Malaysia.

IML Chairman Hosoi said that Malaysia is an important market for the Isuzu Group.
With proven, reliable and durable vehicles, the ISUZU brand has been well received
in Malaysia and has achieved the No. 1 market share in the truck category for three
consecutive years; attaining a dominant market share of 40%.

Dato’ Sri Syed Faisal said that he was pleased with the growth that the Isuzu brand
has charted over its more than 30 years in Malaysia. Each year over 10,000 ISUZU
vehicles are registered in Malaysia, and IHM responded to this growth with the
opening of the newest flagship facility in Malaysia earlier this year in Shah Alam.

“The opening of such centres will enable the brand to offer additional support to not
just the dealer networks, but also to the growing customer base – presenting them
with efficient and meticulous after sales service,” said Syed Faisal

This centre also doubles up as a training ground for new mechanics to obtain the
ISUZU i-Mec certification, which is an internal specification designed for mechanics
handling ISUZU vehicles.

IHM also celebrated its 100,000 unit completion in February this year, marking
another milestone for IHM in less than 10 years of its establishment. The 2017
model of the popular ISUZU has also been named as “the undisputed King of Cargo”
by the local media.

The ceremony continued with lunch, and followed with a walking tour of IHM’s
facilities in Pekan. A simple tree planting ceremony was also held on the grounds of
the facility to commemorate the milestone.

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