The new centre is located strategically in the small town of Bidor, Perak. Its central Perak location makes it convenient for customers from neighbouring towns (like Tapah, Kampar and Slim River and even Tanjung Malim or Ipoh). The showroom of this new centre is quite large as it can accomodate up to six Tata vehicles at a time. Currently, a Tata Xenon Double & Single Cab Pick-up, Ultra 512 (GVW: 5,000kg), Ultra 1012 (GVW: 10,400kg), Prima 4x2 and 6x4 prime mover shares this space. No, it may not look like much but, hey, it is a commercial vehicle showroom okay.
Tata Xenon Pick Up with Tipper
It seems that RS Super Truck & Bus is now aggressively promoting TATA trucks. We are aware that they have been in the commercial vehicle sales and service industry for a while already and now, they've decided to move with TATA. Quite upbeat about it too as they are also planning to open another Sales Centre (1S) in Bukit Tengah, Penang by early 2018 as part of their plan to aggressively market Tata products in the northern region. We wish them all the best!
TATA Ultra Flatbed Car Carrier and Wooden Cargo Body variants
As for the TATA sales performance in Malaysia, Tata in 2016 was placed 10th out of 28 active commercial vehicle players in Malaysia, contributed a total of 571 units or 1.0% of total Commercial Vehicles (TIV) of 65,579 units. There is still some ways to go in terms of making TATA major player here in Malaysia.
May we suggest something? Try bringing in an automatic for the Prime Mover. We've heard from the people who have driven it that the quality of the trucks are very good (we personally like the build quality in the trucks) and some actually want TATA to actually go automatic like the European prime movers. Cost aside of course!
NEW TATA 3S CENTRE OPENS IN BIDOR
New centre to facilitate after sales support and needs of Tata vehicle owners
Bidor, 2 November 2017 – RS Super Truck & Bus Sdn Bhd, a wholly-owned subsidiary
of S.R. Automobile Centre Sdn Bhd, marked another significant milestone with the recent
opening of its new Tata 3S Centre in Bidor, Perak. This further augments DRB-HICOM
Commercial Vehicles Sdn Bhd’s (DHCV) commitment as the distributor of Tata vehicles,
to strengthen Tata’s presence in the Malaysian market.
RS Super Truck & Bus was appointed as the Tata 3S authorised dealer on December
2016. The opening of this new 3S facility will further improve sales and facilitate after
sales support and needs of Tata vehicle owners in Bidor and neighbouring areas.
The new centre is located strategically in Bidor, making it convenient for customers from
neighbouring towns. The spacious showroom can display up to six Tata vehicles at a
time. The current variants on display are Tata Xenon Double & Single Cab Pick-up,
Ultra 512 (GVW: 5,000kg), Ultra 1012 (GVW: 10,400kg), Prima 4x2 and 6x4 prime
mover.
DHCV’s Chief Operating Officer, Chin Tan Hee said, “I am pleased to see the efforts
that RS Super Truck & Bus has taken to promote Tata products through this new and
spacious facility as well as develop various body applications for Tata vehicles,
including Tata Xenon Tipper, Tata Xenon Box, Tata Xenon Food Truck, Tata Ultra
Arm Roll and Tata Ultra Car Carrier. Other applications available include, Tata Ultra
Bike Carrier, Tata Ultra Wooden Cargo, Tata Ultra Tipper and Tata Ultra Tanker.”
“RS Super Truck & Bus is now a full-fledged 3S centre that will provide sales, service
and spare parts operation and this is very important in our efforts to provide excellent
customer service from the moment a customer walks in to any dealership”.
He further added, “We must make every effort to ensure customer satisfaction to boost
the Tata brand. DHCV will continue to work closely with our Principal Tata Motors
Limited, India to offer products with good value for money and best overall package to
the Malaysian commercial vehicle market”.
The service centre is equipped with Tata Motors’ latest diagnostic equipment and all the
necessary specialised tools to carry out complete and comprehensive service
maintenance as well as major repairs.
Rajasagar Nagaya, Managing Director of RS Super Truck & Bus Sdn Bhd said “It is
indeed an honour that DHCV, the distributors of Tata Commercial Vehicles in Malaysia
has chosen to appoint RS Super Truck & Bus as the authorised dealer to market the
Tata product range. This amplifies DHCV’s trust in RS Super Truck & Bus commitment
to not only introduce Tata vehicles as the preferred vehicle for commercial use in Bidor,
but its ability to spur Tata’s market presence and growth of the Tata brand in the state of
Perak”.
He further elaborated: “The commercial vehicle industry needs cost-effective and
reliable vehicles to boost profitability and efficiency, and I believe Tata has what the
industry needs with a range of dependable products that are competitively priced”.
RS Super Truck & Bus is also planning to open another Sales Centre (1S) in Bukit
Tengah, Penang by early 2018 as part of their plan to aggressively market Tata
products in the northern region.
Last year, Tata captured the 10th placing out of 28 active commercial vehicle players in
Malaysia, contributed a total of 571 units or 1.0% of total Commercial Vehicles (TIV) of
65,579 units.
Present during the opening ceremony were Rohime bin Shafie, Head of Automotive,
Automotive Distribution and Manufacturing & Engineering Division of DRB-HICOM
Berhad
-Ends-
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