“GO NUTS WITH TYREPLUS!” PROMOTION OFFERS CUSTOMERS THE CHANCE TO WIN FULL REFUNDS ON MICHELIN TYRE PURCHASES AT TYREPLUS
Held weekly from November 6 to December 31, 2017, the campaign aims to engage TYREPLUS customers who seek to achieve the ultimate driving experience with MICHELIN tyres, which are renowned for providing performance, safety and comfort in all road conditions.
The year-end promotion encourages Malaysian drivers to explore the top-quality products and services offered by the well-trained professionals at TYREPLUS – the auto services provider who delivers the best service quality and continues to extend its reach to more individual car owners and fleets in the country.
The initiative not only rewards customers but also the TYREPLUS outlets who sold the set of four Michelin tyres to the winning customers. Both the winning customers as well as the TYREPLUS outlet will be eligible for a total refund of the value of their purchases and sale respectively.
According to Michelin Malaysia’s Managing Director, Mr. Pascal Nouvellon, the campaign enables the Company to celebrate its customers who have always been supportive of MICHELIN and TYREPLUS throughout the years.
“TYREPLUS has always focused on delivering trustworthy, convenient and comprehensive car care services and the year-end promotion represents our highest appreciation to customers for their love and trust of the TYREPLUS brand by offering them the opportunity to be reimbursed on their purchase of MICHELIN tyres at TYREPLUS,” said Mr. Nouvellon.
“TYREPLUS launched a rebranding exercise in May this year to serve more consumers and provide better products and service performance to improve road safety. The year-end promotion not only allows MICHELIN to interact with our existing customers at TYREPLUS but also to reach out to a wider audience who share a mutual passion for enhanced and safe driving experiences,” Mr. Nouvellon added.
To take part in the promotion, customers need to purchase four MICHELIN tyres at any TYREPLUS outlet between November 6 and December 31, 2017. Customers are then required to send a picture of the receipt through WhatsApp and complete the slogan “I love TYREPLUS because ……….” in 20 words. Every week MICHELIN will go through all submissions to determine the weekly winner. During the campaign period, a total of eight winning customers and eight TYREPLUS outlets will be announced on TYREPLUS’ Facebook page. The winning TYREPLUS outlet will also organise prize presentation ceremonies which will be streamed on Facebook Live at the TYREPLUS outlets where the winners purchased their tyres.
TYREPLUS is Michelin’s global brand of its retailing concept that has an independent network of tyre retail stores across huge markets such as China, Thailand, Australia, India, the Middle-East and South America. It is a one-stop-centre offering customers end-to-end auto servicing solutions all under one roof.
Since its introduction, TYREPLUS has grown to be the largest independent car maintenance network in Malaysia, boasting over 50 outlets and growing. The outlets provide ancillary services ranging from tyre replacement, tyre repairs, wheel balancing, wheel alignment and regular car maintenance with the support of leading international brands including MICHELIN, BFGoodrich, Bosch, Mobil 1, Total and Tech. Such services aim to deliver extra safety measures to vehicle owners.
To accompany its fast expansion, TYREPLUS recently unveiled its new visual and corporate identity, in line with its plans to rebrand its network in Malaysia over the next four years. This includes five TYREPLUS outlets in the East Coast region.
About TYREPLUS (www.tyreplus.com.my)
Established in 2002, TYREPLUS, with 1,600 outlets in 26 countries, is aiming at offering trustworthy, convenient and comprehensive car care services. TYREPLUS offer professional car care services such as tyre replacement and repair, wheel balancing and alignment, oil changes, battery changes, brake system inspections, brake replacements, that all add up to providing a complete preventive car care for customer’s safety on the road and peace of mind.
About Michelin (www.michelin.com)
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tyres for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. Michelin employs 115,000 people, has sales organizations in more than 170 countries and operates 69 production sites in 18 countries throughout five continents. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases and offers electronic mobility support services, on ViaMichelin.com. The company conducts research and innovation development in technology centres located in Asia, Europe and North America.