MERCEDES-BENZ MALAYSIA’S PR EFFORTS GAIN INDUSTRY RECOGNITION
Petaling Jaya, 15 November 2017 – Mercedes-Benz Malaysia’s public relations initiatives
has once again earned industry recognition. The entry submitted by Centriq PR titled
Mercedes-Benz Malaysia - Redefining Premium Excellence, earned the silver award in the
Corporate Branding category at the Malaysia PR Awards 2016/17, organised by the Public
Relations Consultants’ Association of Malaysia (PRCA) Malaysia.
Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner, applauded the team on the
achievement. “Public relations is at the core of Mercedes-Benz Malaysia’s communications
strategy. Through the strategic use of PR, we have successfully communicated our
commitment to delivering The Best or Nothing in every aspect. As a result, Mercedes-Benz
Malaysia continues to maintain the lead in the premium automotive segment, further capturing
market share. The campaign has certainly proven successful, and this award is a testament
to the team and their exemplary efforts,” he said.
“Mercedes-Benz Malaysia is a firm believer in the power of PR, and we are really pleased that
our PR initiatives are having such a powerful impact on our client’s business. The campaign
proves that in addition to building a brand, PR done right has a positive impact on the bottom
line as well. The award is the result of great teamwork, and consultancy and client being
aligned as one unit. We thank the Malaysian media for their support and the professional
relationship we have forged, without which this award would not have been possible,” added
Centriq PR managing director, Jacqueline Arnold.
The Malaysia PR Awards is the industry awards organised by the Public Relations
Consultants’ Association of Malaysia (PRCA Malaysia), an organisation dedicated to fostering
public relations excellence, to recognise successful campaigns of organisations and PR
Consultancies, as well as individuals that define the cutting edge work in the public relations