TOC Automotive College has entered into an Internship Partnership Agreement with MisterTyre Malaysia Sdn Bhd. This programme will allow TOCs studens to have on-the-job practical work training with MisterTyre which could be the first company to actually launch a mobile application that offers its customers new tyres, wheel fitting, alignment, engine oil service and battery right to your doorstep or anywhere you are currently at.
The Internship Programme allows for TOC's students to learn valuable on-the-job skills from our highly skilled technicians in the context of digital, e-commerce environment. According to Mr Dennis Melka, Founder and Executive Director of MisterTyre, their business model is unique and very different from the traditional “store” model for automotive services. No store means less overheads, so less costs. The “app only” automotive aftermarket services provider offering new tyres, rotation and front wheel alignment, engine oil and batteries.
They basically operate within the Klang Valley (for the moment) from a fully equipped van which has all the equipment. Right now, one van is plying the Klang Valley running two shifts totalling 16 hours a day. By early 2018, MisterTyre will be adding two more vehicles to the rotation and this allows more customer servicing. So by operating a direct from brand distributors for tyres, batteries and engine oil from a mobile platform, this allows MisterTyre to offer incredible deals with no charge for mobile service whilst empowering consumers to make informed decisions on their automotive repair requirements.
It is on these mobile service centers that TOC's students will get their training on (one student per shift per van). They will be part of a new type of business model where everything is ordered through a smartphone application. There is of course the traditional vehicle maintenance process that they still need to perform. But this is actually part of what an automotive maintenance certificate or diploma teaches them to do.
This Internship Partnership Agreement was signed on 14th November 2017 at TOC Automotive College based in Petaling Jaya. The Internship Programme will commence in January 2018 and run to 2021 at the very least. After completing the internship with MisterTyre, outstanding trainees may be offered a full-time placement at MisterTyre.
For more information on MisterTyre you can download the app on the links down below. The app is pretty complete as you can schedule a slot based on the time & location you want. Then you can even chat or call the MisterTyre technicians who are on the way to your place - Much like the ride sharing apps you can use here in Malaysia.
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iOS-
(L to R) Dennis Melka, GMD MisterTyre, Suman Mathevan, COO MisterTyre, Adelaine Foo, CEO TOC & Allan Cabiles, Training Director TOC
PRESS RELEASE
MISTERTYRE PARTNERS TOC AUTOMOTIVE COLLEGE
DEVELOPING CAR CARE PROFESSIONALS FOR DIGITAL ECONOMY
KUALA LUMPUR, WEDNESDAY, 14th NOVEMBER 2017
MisterTyre Malaysia Sdn Bhd (“MisterTyre”) has signed a Internship Partnership Agreement
with the TOC Automotive College (“TOC”) to develop Malaysian Car Care Professionals for
the digital Economy. The Internship Programme provides TOC’s students with practical
on-the-Job experience and exposure to the digital economy for automotive services
and e-commerce.
MisterTyre is first in the world to launch a mobile app that offers to customers new
tyres from 28 global brands, rotation and front wheel alignment, engine oil service and
battery via a mobile delivery service. MisterTyre’s highly trained car care professionals
also perform a free 12-point check for customers to ensure that every key aspect of
their car is monitored. Appointment slots are available daily from 8 am to 10 pm to suit
car owners’ busy schedules. The substantial cost savings of digital economy and
“direct from the manufacturer” supply chain is passed on to the consumer through
MisterTyre’s “Best Price guarantee” commitment.
TOC Automotive College (“TOC”) is a pioneer in professional automotive education in
Malaysia. It has been accorded with multiple local and international awards in the
education and skills industry. Earlier this year, Autobacs Seven Co. Ltd
(https://www.autobacs.co.jp/en/), a leading Asian automotive aftermarkets retailer
headquartered in Japan, has become an e7uity holder of TOC.
“We are excited to work with TOC Automotive College and their students. The
Internship Programme allows for students to learn valuable on-the-job skills from our
highly skilled technicians in the context of digital, e-commerce environment. The
MisterTyre business model is a significant departure from and very disruptive to the
traditional “store” model for automotive services. &e are the world’s first “app only”
automotive aftermarket services provider offering new tyres, rotation and front wheel
alignment, engine oil and batteries. Our business model removes the “middleman”
from the supply chain thereby allowing MisterTyre to offer incredible deals with no
charge for mobile service whilst empowering consumers to make informed decisions
on their automotive repair requirements.
The Internship Agreement was signed by Mr. Dennis Melka the Executive Director &
Founder of MisterTyre and Madam Adelaine LK Foo, the CEO of TOC Automotive
College.
Mr. Melka also added that “The Internship program is a win-win solution for the TOC’s
students and MisterTyre as it enables a new generation of technicians to be trained
directly in a digital economy environment without exposure to a traditional auto shop
work culture. These young Technicians will be trained in the usage of high-end
equipment whilst learning the soft skills for customer engagement in a tech-enabled,
mobile environment.”
Adelaine LK Foo, CEO of TOC Automotive College further added “Through this
collaboration, students will not only be able to be placed in the industry successfully,
but will also be able to extend their coursework knowledge beyond the classroom with
the global digital leader in automotive service industry. This aligns with the College’s
innovative vision in providing the best learning experience and to providing practical
experience for students, grooming them to become world class automotive
specialists”.
This Internship Partnership Agreement was signed on 14th November 2017 at TOC
Automotive College based in Petaling Jaya. The Internship Programme will commence
in January 2018 after which outstanding trainees may be offered a full-time placement
at MisterTyre.
ABOUT MISTERTYRE SDN BHD
MisterTyre Malaysia Sdn Bhd is a company incorporated in Malaysia and launched its
innovative business model on 13th September 2017. MisterTyre seeks to transform
automotive aftermarket services in ASEAN through low prices and doorstep delivery
of services. For more information on MisterTyre download the app here:
Android- https://play.google.com/store/apps/details?id=com.mistertyre.android.client
iOS - https://itunes.apple.com/us/app/mistertyre/id1306428132?ls=1&mt=8
The Company is the first in Asia to offer mobile auto services through a mobile
application. Currently operating in Klang Valley only, the Company seek to expand to
the rest of Malaysia by early 2018.
ABOUT TOC AUTOMOTIVE COLLEGE
Established in 2004, TOC Automotive College (TOC) is the pioneer in professional
automotive education that ensures mobility and employability. TOC’s passion is what
drives them to provide the best learning experience in automotive and motorsports.
TOC plays an integral part in shaping the fundamentals and the future of the
automotive industry in Malaysia.
For more information on TOC, visit www.toc.edu.my or Facebook /TOC.edu.
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