Perodua wins Gold at 2017 Putra Brand Awards for the first time
Kuala Lumpur, 3 Nov: Perodua has been awarded a Gold for the first time in the
“Automotive” category at the 2017 Putra Brand Awards, held at the Majestic Hotel Kuala
Lumpur last night.
“This award is a true recognition to Perodua, a home-grown brand, as a preferred brand
and we sincerely thank all Malaysians for their endorsement and trust in us,” Perodua
President and Chief Executive Officer Datuk (Dr) Aminar Rashid Salleh (above) said.
“Perodua has been receiving the Bronze and the Silver awards for the last few years,
and receiving a gold award this year has put our brand on par with other international
“We are indeed humbled by such a recognition and will strive to be better,” Datuk (Dr)
This is the seventh year Perodua has won an award out of the eight years the Putra
Brand Awards have been running since 2010. This year’s award is a continued
testimony of the endorsement of the brand by the consumers.
The Putra Brand Awards is an initiative by the Association of Accredited Advertising
Agents Malaysia (4As) to recognise local and international brands that are near and
dear to the hearts of Malaysians.
Measuring brands across 24 sector categories through a robust consumer research
methodology; the award is endorsed by MATRADE and supported by the Branding
Association of Malaysia (BAM); The Malaysian Advertisers Association (MAA) and the
Media Specialists Association (MSA).
A total of 6,000 respondents were interviewed to determine Malaysia’s best brands
according to ranking.
“We are continually working to further improve our customers’ experience through all
touch points as we believe Malaysians deserve the best from us,” Datuk (Dr) Aminar
He said Perodua is embarking on major initiatives to enhance Customer Satisfaction
which include improving Perodua’s product offerings; improve end-to- end services, such
as facilitating trade-ins through its Pre-Owned Vehicle business and better customer
engagements in both sales and after sales.
Established in 1993, Perodua has sold over 3 million vehicles and has been the
country’s most preferred brand since 2006.