Been a bit busy to actually type a whole lot if stuff as I am on a well deserved holiday. Well deserved according to me, that is. Anyway, down below is the J.D. Power 2017 Malaysia Initial Quality Study SM (IQS)
According to the report, Honda, Isuzu, Perodua and Toyota have better initial quality than any other brand. This means that a new car from these brands have actually experienced less problems than any other brand sold in Malaysia. Quite a good effort especially for Honda, Perodua and Toyota considering the high volumes their cars have been selling.
Another fact the report mentioned was that lthough only 37% of younger owners indicate having experienced a problem with their new vehicle, compared with the study average of 43%, the actual number of problems reported is notably higher. Owners younger than 30 years old report an average of 83 problems per 100 vehicles (PP100), compared with 77 PP100 reported by older owners.
Younger buyers are fussy people compared to older buyers. They are more likely not recommend cars that they suffer problems and they will most likely not buy the brand again.
Manufacturers should take note.
Aside from the above, one other incredible mention is the fact that the Honda BRV actually has only 27 problems per 100 vehicles. Very low compared to the top Toyota, Isuzu and Perodua which are also top in the J.D Power rankings.
Do read the report below. It makes interesting reading.
PRESS RELEASE
Honda, Isuzu, Perodua and Toyota Receive Model-Level Awards for Initial Quality
SINGAPORE: 27 Nov. 2017 — New-vehicle owners younger than the age of 30 report a greater number of problems with their new vehicles than those age 30 and older, according to the J.D. Power 2017 Malaysia Initial Quality Study SM (IQS), released today.
Although only 37% of younger owners indicate having experienced a problem with their new vehicle, compared with the study average of 43%, the actual number of problems reported is notably higher. Owners younger than 30 years old report an average of 83 problems per 100 vehicles (PP100), compared with 77 PP100 reported by older owners.
“It is essential that manufacturers take note of the higher number of problems reported by younger owners,” said Muhammad Asyraf Bin Mustafar, Country Head of Malaysia at J.D. Power. “Ignoring the problems experienced in this age group not only can affect sales in the future, but can also cause them to defect from the brand at an early stage and influence their decision to recommend the brand to their peers.”
The study finds that 24% of younger owners experiencing a problem with their new vehicle would not return to buy from the same brand in the future—10 percentage points higher than the study average.
Seven in eight problem categories measured in the study show that the number of problems reported has increased, with the highest incidences reported in the driving experience, vehicle exterior and engine/ transmission categories.
Compared with last year, the overall number of reported problems increases to 79 PP100 from 69 PP100 in 2016. Problems related to manufacturing quality increase by 7 PP100 and design-related issues increase by 2 PP100.
Following are additional findings of the 2017 study:
Malaysian brands have more problems: Buyers of Malaysian national brands indicate a higher problem count, on average, than buyers of non-national brands (95 PP100 vs. 59 PP100, respectively).
Improving quality for SUV segment: The fast-growing SUV segment, which presently is represented by only non-national manufacturers, records the lowest reported problem count in the study, at 48 PP100.
Most common problem reported: Excessive wind noise is the most frequently cited problem, at 4.3 PP100.
Quality builds advocacy: Among new-vehicle owners who experienced fewer problems than expected, 46% say they “definitely would” recommend their model to friends or relatives, while only 13% of those who experienced more problems than expected say they “definitely would” do the same.
Study Rankings
The Toyota Vios ranks highest in the entry midsize segment (62 PP100) and the Perodua Myvi ranks highest in the compact segment (84 PP100). The Honda BR-V ranks highest in the SUV segment (27 PP100) and the Isuzu D-Max ranks highest in the pickup segment (52 PP100).
The 2017 Malaysia Initial Quality Study (IQS) is based on responses from 2,843 new-vehicle owners who purchased their vehicle between August 2016 and June 2017. The study includes 47 passenger car, pickup and utility vehicle models of 12 brands. The study was fielded between February and August 2017.
Now in its 15th year, the study measures problems experienced by vehicle owners during the first 2-6 months of ownership. Initial quality is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality
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