PROTON took home the Silver Award in the Automotive Category at the Putra Brand Awards 2017, held yesterday at the Majestic Hotel, Kuala Lumpur. This is the first win by PROTON since the Putra Brand Awards was first launched in 2010. Quite an achievement for the brand which seems to be only coming out of a tough streak recently.
The Putra Brand Awards is an award initiative by the Association of Accredited Advertising Agents Malaysia (4As) to recognise local and international brands that are near and dear to the hearts of Malaysians. The Putra Brand Awards measure brands by consumer preference and is endorsed by MATRADE. It is the only award chosen by the people. What this means in simpler English is that the winners of this award are voted by Malaysians themselves. So it would seem that Malaysians have warmed up to be brand again in many ways.
In case you are interested, PROTON is currently offering new customers 5 years free service* and a 5-year warranty* with its Amazing 5 Value promotion.
Take a look at what we think about the new Proton Iriz.
Press Release
PROTON TAKES HOME FIRST WIN AT THE PUTRA BRAND AWARDS 2017
From left - Mr. Brian Martin -Executive Editor, Star Media Group, Mr Abdul Rashid Musa, Vice President of Sales and Marketing, PROTON, Mr. Khadi Khairuddin - 4As Council member.
Subang Jaya, 3 November 2017 – PROTON won the Silver Award in the Automotive Category at the Putra Brand Awards 2017, held yesterday at the Majestic Hotel, Kuala Lumpur. This is the first win by PROTON since the Putra Brand Awards was first launched in 2010.
“It is an important win for us after the recent developments at PROTON. Taking home the Silver Award in the Automotive Category is an impressive achievement for us considering that it is the first time we have been shortlisted and we emerged a winner for this distinguished award. With another recent win for our Iriz refinement model at the Carsifu Editor’s Choice Award 2017 and the recent improvement in our sales performance for January to September 2017, this acknowledgement reaffirms that we are heading in the right direction and timely too,” said Abdul Rashid Musa, Vice President of Sales and Marketing, PROTON.
The Putra Brand Awards is an initiative by the Association of Accredited Advertising Agents Malaysia (4As) to recognise local and international brands that are near and dear to the hearts of Malaysians. The Putra Brand Awards measure brands by consumer preference and is endorsed by MATRADE. It is the only award chosen by the people.
“The award aims to recognise brand building as an integral business investment and that the result obtained is based on valid consumers survey on areas such as brand preference, pricing, quality, and advertising and promotions. We are humbled and grateful that our efforts in bringing Proton cars closer to consumers and raising awareness of our products whilst we increase brand perception has begun to show results,” Rashid added.
“In terms of promotions, PROTON is continuously offering new customers 5 years free service* and a 5-year warranty* with its Amazing 5 Value promotion. So do take this opportunity to test drive our cars and experience value-for-money ownership of Proton cars,” Rashid added further.
For more information, customers can contact PROTON Customer Care at 1800 888 398 or email to us at customercare@proton.com. Customers can also visit www.proton.com or our official Facebook page at www.facebook.com/
*Free service expires after 5 years or 100,000km (whichever comes first), inclusive of parts, engine oil and labour charges. Warranty expires after 5 years or 150,000km, whichever comes first. Promotion from 1 Nov – 30 Nov 2017.
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