Wednesday, May 17, 2017

Offers & Promotions: Caltex launches the 'True Power from Within’ promotion in conjunction with the latest Transformers Movie



Chevron Malaysia Ltd., which markets the Caltex brand here in Malaysia, has announced the launch of its 'True Power from Within’ promotion in conjunction with the 10th Anniversary of the popular blockbuster movie, Transformers for the upcoming release of Transformers: The Last Knight. This is the fifth instalment in a very successful series (this time I am rooting for Megatron. Bored of the good guys after so many sequels). The promotion encompasses all of Caltex's products, from their lubricants, fuel as well as their promotional 'Fun Truck' which will be going around Peninsular Malaysia. There are lots of prizes to be won (like the Vespa you see above) and gifts to be given out (especially for the Fun Truck activities). 



The breakdown of promotional stuff that Caltex are conducting are listed down below (as well as the press release for a little bit more information on the matter). 


Caltex ‘True Power from Within’ Promotion: Lubricants

From now till 31 July 2017, customers who purchase selected products within theHavoline®, Delo® and Techron® Concentrate Plus range from participating Caltex stations and workshops will receive an exclusive movie premium (polo shirt, T-shirt or microfibre towel depending on product purchased) in a promotional box set.

Stand a chance to also win lucky draw prizes which includes 5Bose® Bluetooth speakers and 10 shopping vouchers valued at RM200 each, with the grand prize being a Vespa®LT150scooter.The lucky draw will be held on 16 August 2017 and the lucky winners will be published on the campaign website (www.caltextruepower.com).

Caltex ‘True Power from Within’ Promotion: Fuels

Running from 22 May 2017 to 31 July 2017, a minimum purchase of RM50 worth of Caltex with Techron® fuel offers customers a chance to take part in a lucky draw and stand a chance to win Vespa scooters, StarCash and even bonus BPoints forCaltex JOURNEY™ Card and BInfinite members who use their loyalty cards to purchase any Caltex petrol or diesel at stations nationwide.

There will be two lucky draws, held on the following dates, along with the corresponding prizes:

Lucky Draw Dates
Prizes
First Draw
(4 July 2017)
§  10 winners:  Vespa® scooter
§  30 consolation winners: StarCash worth RM200
§  Additional to Caltex JOURNEY™ Card and BInfinite members – 100 winners from a pool of 1,000,000 BPoints
Second Draw
(10 August 2017)
§  10 winners:  Vespa® scooter
§  30 consolation winners: StarCash worth RM200
§  Additional to Caltex JOURNEY™ Card and BInfinite members – 100 winners from a pool of 1,000,000 BPoints


Customers who purchase a minimum RM50 worth of Caltex with Techron® fuel during this promotion period at Caltex stations nationwide will receive a free Transformers Tissue Box whilst stocks last. From 15 June 2017 onwards, customers who fuel up with a minimum RM50 petrol or diesel purchase will also be entitled to purchase an exclusiveTransformers Reversible Umbrella for RM39.90 at all Caltex service stations*.

Winners of the lucky draw will be published on the campaign website (www.caltextruepower.com)and Caltex Malaysia Facebook.

Spot the Caltex Fun Truck contest


From now till 3 June 2017, the “Caltex Fun Truck” contest invites members of the public to join in the fun. To participate, snap a selfie or even a group picture with the truck and post it on the Caltex Malaysia Facebook wall or on your personal Instagram account (feed must be made public) with a creative caption in less than 10 words, “Caltex brings you true power because…” and include the hashtag“#CaltexTruePower”. Over a period of three weeks, five weekly winners will walk away with StarCash worth RM200 and will be featured in Caltex’s promotional materials. Be part of the lucky 15 winners of the “Caltex Fun Truck” contest today!**



Spot the Caltex Fun Truck roadshow at selected Caltex service stations and shopping malls with Havoline®, Delo® and Techron® fuel products showcased.Venue listing as per below. The public is advised to check the Caltex Malaysia Facebook for the latest updates.



Transformers: The Last Knight opens in cinemas nationwide on 22 June 2017.

For more information on the Caltex‘True Power from Within’ promotion, visit www.caltextruepower.com or www.caltex.com.my.
The 'Fun Truck' in front of One Utama shopping centre earlier today.

PRESS RELEASE
Experience True Power from Within with Caltex
Caltex Lubricants and Fuels give your engine true power
(left to right) Mr Asim Khan – Area Business Manager, Cluster, Chevron Lubricants Asia Pacific & Mr Jeff Tan MengYih – Deputy General Manager for Malaysia, Singapore and Cambodia, Chevron International Products at the launch of the 'True Power from Within' promotion

PETALING JAYA, Malaysia, 17 May 2017—Chevron Malaysia Limited, which markets the Caltex brand, today announced the launch of its ‘True Power from Within’ promotion in conjunction with the 10th Anniversary of the popular blockbuster movie, Transformers for the upcoming release of Transformers: The Last Knight.

During the promotion period until 31 July 2017, consumers and fans of the franchise can power up their journeys by purchasing selected Havoline®, Delo® and Techron®products to be part of exciting contests and stand a chance to winprizes including Vespa scooters, exclusive Transformers premiums, StarCash,shopping vouchers and promotional monthly lucky draws. Loyal members of theCaltex JOURNEY™ Card and B Infinite Cardare entitled to special draws and a chance to win up to 2,000,000 BPoints.

Caltex’s range of engine oils and fuels is designed to shield the engine performance from harmful deposits and protect the vehicle from within.

“Caltex has always been committed in making its customers the very cornerstone of its business. We have always believed in going above and beyond for our customers to enjoy their journey more with us, by offering exciting campaigns and promotions, beyond the products that we have to offer,” said Asim Khan, Area Business Manager – Cluster, Asia Pacific.

“Here at Caltex, we hope to exceed expectations by offering our customers quality products that deliver optimised performance.  Our range of engine oils and improved fuels is designed to shield engine parts from harmful deposits, protecting engine performance and your vehicle investment from within, giving you higherdriving performance and fuel economy with continued use. Our new movie tie-in makes every journey with Caltex a more rewarding one,” added Asim.

With Caltex offering both fuels and engine lubricants that promise high performance, there will be two campaigns running consecutively during its “True Power from Within” promotion period, further complementing its commitment to offer customers more rewards.

Caltex ‘True Power from Within’ Promotion: Lubricants

From now till 31 July 2017, customers who purchase selected products within theHavoline®, Delo® and Techron® Concentrate Plus range from participating Caltex stations and workshops will receive an exclusive movie premium (polo shirt, T-shirt or microfibre towel depending on product purchased) in a promotional box set.

Stand a chance to also win lucky draw prizes which includes 5Bose® Bluetooth speakers and 10 shopping vouchers valued at RM200 each, with the grand prize being a Vespa®LT150scooter.The lucky draw will be held on 16 August 2017 and the lucky winners will be published on the campaign website (www.caltextruepower.com).


Caltex ‘True Power from Within’ Promotion: Fuels

Running from 22 May 2017 to 31 July 2017, a minimum purchase of RM50 worth of Caltex with Techron® fuel offers customers a chance to take part in a lucky draw and stand a chance to win Vespa scooters, StarCash and even bonus BPoints forCaltex JOURNEY™ Card and BInfinite members who use their loyalty cards to purchase any Caltex petrol or diesel at stations nationwide.



There will be two lucky draws, held on the following dates, along with the corresponding prizes:

Lucky Draw Dates
Prizes
First Draw
(4 July 2017)
§  10 winners:  Vespa® scooter
§  30 consolation winners: StarCash worth RM200
§  Additional to Caltex JOURNEY™ Card and BInfinite members – 100 winners from a pool of 1,000,000 BPoints
Second Draw
(10 August 2017)
§  10 winners:  Vespa® scooter
§  30 consolation winners: StarCash worth RM200
§  Additional to Caltex JOURNEY™ Card and BInfinite members – 100 winners from a pool of 1,000,000 BPoints

Customers who purchase a minimum RM50 worth of Caltex with Techron® fuel during this promotion periodat Caltex stations nationwide will receive a free Transformers Tissue Box whilst stocks last. From 15 June 2017 onwards, customers who fuel up with a minimum RM50 petrol or diesel purchase will also be entitled to purchase an exclusiveTransformers Reversible Umbrella for RM39.90 at all Caltex service stations*.

Winners of the lucky draw will be published on the campaign website (www.caltextruepower.com)and Caltex Malaysia Facebook.

Spot the Caltex Fun Truck contest

From now till 3 June 2017, the “Caltex Fun Truck” contest invites members of the public to join in the fun. To participate, snap a selfie or even a group picture with the truck and post it on the Caltex Malaysia Facebook wall or on your personal Instagram account (feed must be made public) with a creative caption in less than 10 words, “Caltex brings you true power because…” and include the hashtag“#CaltexTruePower”. Over a period of three weeks, five weekly winners will walk away with StarCash worth RM200 and will be featured in Caltex’s promotional materials. Be part of the lucky 15 winners of the “Caltex Fun Truck” contest today!**

Spot the Caltex Fun Truck roadshow at selected Caltex service stations and shopping malls with Havoline®, Delo® and Techron® fuel products showcased.Venue listing as per below. The public is advised to check the Caltex Malaysia Facebook for the latest updates.

Transformers: The Last Knight opens in cinemas nationwide on 22 June 2017.

For more information on the Caltex‘True Power from Within’ promotion, visitwww.caltextruepower.com or www.caltex.com.my.


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Note to Editor: *Terms and conditions apply. While stocks last.
                          ** Terms and conditions apply.

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