Chevron Malaysia Ltd., which markets the Caltex brand here in Malaysia, has announced the launch of its 'True Power from Within’ promotion in conjunction with the 10th Anniversary of the popular blockbuster movie, Transformers for the upcoming release of Transformers: The Last Knight. This is the fifth instalment in a very successful series (this time I am rooting for Megatron. Bored of the good guys after so many sequels). The promotion encompasses all of Caltex's products, from their lubricants, fuel as well as their promotional 'Fun Truck' which will be going around Peninsular Malaysia. There are lots of prizes to be won (like the Vespa you see above) and gifts to be given out (especially for the Fun Truck activities).
The breakdown of promotional stuff that Caltex are conducting are listed down below (as well as the press release for a little bit more information on the matter).
Caltex ‘True Power from Within’ Promotion: Lubricants
From now till 31 July 2017, customers who purchase selected products within theHavoline®, Delo® and Techron® Concentrate Plus range from participating Caltex stations and workshops will receive an exclusive movie premium (polo shirt, T-shirt or microfibre towel depending on product purchased) in a promotional box set.
Stand a chance to also win lucky draw prizes which includes 5Bose® Bluetooth speakers and 10 shopping vouchers valued at RM200 each, with the grand prize being a Vespa®LT150scooter.The lucky draw will be held on 16 August 2017 and the lucky winners will be published on the campaign website (www.caltextruepower.com).
Caltex ‘True Power from Within’ Promotion: Fuels
Running from 22 May 2017 to 31 July 2017, a minimum purchase of RM50 worth of Caltex with Techron® fuel offers customers a chance to take part in a lucky draw and stand a chance to win Vespa scooters, StarCash and even bonus BPoints forCaltex JOURNEY™ Card and BInfinite members who use their loyalty cards to purchase any Caltex petrol or diesel at stations nationwide.
There will be two lucky draws, held on the following dates, along with the corresponding prizes:
Lucky Draw Dates
|
Prizes
|
First Draw
(4 July 2017)
|
§ 10 winners: Vespa® scooter
§ 30 consolation winners: StarCash worth RM200
§ Additional to Caltex JOURNEY™ Card and BInfinite members – 100 winners from a pool of 1,000,000 BPoints
|
Second Draw
(10 August 2017)
|
§ 10 winners: Vespa® scooter
§ 30 consolation winners: StarCash worth RM200
§ Additional to Caltex JOURNEY™ Card and BInfinite members – 100 winners from a pool of 1,000,000 BPoints
|
Customers who purchase a minimum RM50 worth of Caltex with Techron® fuel during this promotion period at Caltex stations nationwide will receive a free Transformers Tissue Box whilst stocks last. From 15 June 2017 onwards, customers who fuel up with a minimum RM50 petrol or diesel purchase will also be entitled to purchase an exclusiveTransformers Reversible Umbrella for RM39.90 at all Caltex service stations*.
Winners of the lucky draw will be published on the campaign website (www.caltextruepower.com)and Caltex Malaysia Facebook.
Spot the Caltex Fun Truck contest
From now till 3 June 2017, the “Caltex Fun Truck” contest invites members of the public to join in the fun. To participate, snap a selfie or even a group picture with the truck and post it on the Caltex Malaysia Facebook wall or on your personal Instagram account (feed must be made public) with a creative caption in less than 10 words, “Caltex brings you true power because…” and include the hashtag“#CaltexTruePower”. Over a period of three weeks, five weekly winners will walk away with StarCash worth RM200 and will be featured in Caltex’s promotional materials. Be part of the lucky 15 winners of the “Caltex Fun Truck” contest today!**
Spot the Caltex Fun Truck roadshow at selected Caltex service stations and shopping malls with Havoline®, Delo® and Techron® fuel products showcased.Venue listing as per below. The public is advised to check the Caltex Malaysia Facebook for the latest updates.
Transformers: The Last Knight opens in cinemas nationwide on 22 June 2017.
For more information on the Caltex‘True Power from Within’ promotion, visit www.caltextruepower.com or www.caltex.com.my.
The 'Fun Truck' in front of One Utama shopping centre earlier today.
PRESS RELEASE
Experience True Power from
Within with Caltex
Caltex
Lubricants and Fuels give your engine true power
(left to right) Mr Asim Khan – Area Business Manager, Cluster, Chevron Lubricants Asia Pacific & Mr Jeff Tan MengYih – Deputy General Manager for Malaysia, Singapore and Cambodia, Chevron International Products at the launch of the 'True Power from Within' promotion
PETALING JAYA, Malaysia, 17
May 2017—Chevron
Malaysia Limited, which markets the Caltex brand, today announced the launch of
its ‘True Power from Within’ promotion in conjunction with the 10th
Anniversary of the popular blockbuster movie, Transformers for the upcoming release of Transformers: The Last Knight.
During the promotion period until
31 July 2017, consumers and fans of the franchise can power up their journeys by
purchasing selected Havoline®, Delo® and Techron®products
to be part of exciting contests and stand a chance to winprizes including Vespa
scooters, exclusive Transformers premiums, StarCash,shopping vouchers and
promotional monthly lucky draws. Loyal members of theCaltex JOURNEY™ Card and B
Infinite Cardare entitled to special draws and a chance to win up to 2,000,000 BPoints.
Caltex’s range of engine oils and
fuels is designed to shield the engine performance from harmful deposits and
protect the vehicle from within.
“Caltex has always been committed
in making its customers the very cornerstone of its business. We have always believed
in going above and beyond for our customers to enjoy their journey more with
us, by offering exciting campaigns and promotions, beyond the products that we
have to offer,” said Asim Khan, Area Business Manager – Cluster, Asia Pacific.
“Here at Caltex, we hope to exceed
expectations by offering our customers quality products that deliver optimised
performance. Our range of engine oils
and improved fuels is designed to shield engine parts from harmful deposits,
protecting engine performance and your vehicle investment from within, giving
you higherdriving performance and fuel economy with continued use. Our new
movie tie-in makes every journey with Caltex a more rewarding one,” added Asim.
With Caltex offering both fuels and engine lubricants that promise
high performance, there will be two campaigns running consecutively during its “True
Power from Within” promotion period, further complementing its commitment to
offer customers more rewards.
Caltex ‘True Power from
Within’ Promotion: Lubricants
From now till 31 July 2017, customers who purchase selected products within
theHavoline®,
Delo® and Techron® Concentrate Plus range from
participating Caltex stations and workshops will receive an
exclusive movie premium (polo shirt, T-shirt or microfibre towel depending on
product purchased) in a promotional box set.
Stand a chance to also win lucky
draw prizes which includes 5Bose®
Bluetooth speakers and 10 shopping vouchers valued at RM200 each, with the
grand prize being a Vespa®LT150scooter.The lucky draw will be held on
16 August 2017 and the lucky winners will be published on the campaign website
(www.caltextruepower.com).
Caltex ‘True Power from
Within’ Promotion: Fuels
Running from 22 May 2017 to 31 July 2017, a minimum purchase of RM50
worth of Caltex with Techron® fuel offers customers a chance to take
part in a lucky draw and stand a chance to win Vespa scooters, StarCash and
even bonus BPoints forCaltex
JOURNEY™ Card and BInfinite members who use their loyalty
cards to purchase any Caltex petrol or diesel at stations nationwide.
There will be two lucky draws, held on the
following dates, along with the corresponding prizes:
|
Lucky Draw Dates
|
Prizes
|
|
First
Draw
(4
July 2017)
|
§ 10 winners: Vespa® scooter
§ 30 consolation winners:
StarCash worth RM200
§ Additional to Caltex JOURNEY™ Card and BInfinite members – 100 winners from a pool
of 1,000,000 BPoints
|
|
Second
Draw
(10
August 2017)
|
§ 10 winners: Vespa® scooter
§ 30 consolation winners:
StarCash worth RM200
§ Additional to Caltex JOURNEY™ Card and BInfinite members – 100 winners from a pool
of 1,000,000 BPoints
|
Customers who purchase a minimum RM50 worth of Caltex with Techron®
fuel during this promotion periodat Caltex stations nationwide will receive a
free Transformers Tissue Box whilst
stocks last. From 15 June 2017 onwards, customers who fuel up with a minimum
RM50 petrol or diesel purchase will also be entitled to purchase an exclusiveTransformers Reversible Umbrella for
RM39.90 at all Caltex service stations*.
Winners of the lucky draw will be
published on the campaign website (www.caltextruepower.com)and Caltex Malaysia Facebook.
Spot the Caltex Fun Truck contest
From now till 3
June 2017, the “Caltex Fun Truck” contest invites members of the public to join
in the fun. To participate, snap a selfie or even a group picture with the
truck and post it on the Caltex Malaysia Facebook wall or on your personal
Instagram account (feed must be made public) with a creative caption in less than 10 words, “Caltex brings you true
power because…” and include the hashtag“#CaltexTruePower”. Over a period of three weeks, five weekly winners will walk away with
StarCash worth RM200 and will be featured in Caltex’s promotional materials. Be
part of the lucky 15 winners of the “Caltex Fun Truck” contest today!**
Spot the Caltex
Fun Truck roadshow at selected Caltex service stations and shopping malls with Havoline®, Delo® and
Techron® fuel products showcased.Venue listing as per below. The public is advised to check the Caltex
Malaysia Facebook for the latest updates.
Transformers: The Last Knight opens in cinemas nationwide on 22 June 2017.
For more information on the Caltex‘True Power from
Within’ promotion, visitwww.caltextruepower.com or www.caltex.com.my.
# # #
Note to Editor: *Terms and conditions
apply. While stocks last.
** Terms and conditions apply.
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