05 May 2017
BMW Group Malaysia Unveiled the All-New BMW 5 Series at The Pavilion Kuala
Lumpur with a first of its kind Live Digital Interactive Engagement with the Public.
Premium automaker unveils the Ultimate Business Athlete via live telecast and live digital
interaction on the largest digital screen in Malaysia at The Pavilion Kuala Lumpur.
Kuala Lumpur, 05 May 2017 – BMW Group Malaysia recently introduced the All-New
BMW 5 Series, the Most Progressive Sports-Business Sedan in the country. The new
premium sedan is already setting a new benchmark in the premium automotive segment
in the country.
The All-New BMW 5 Series which is now in its seventh generation was unveiled at the
Main Entrance of Pavilion Kuala Lumpur on the evening of Friday, 31 st March 2017 where
a live telecast of the launch event at the Skypark RAC at the premises of the Sultan Abdul
Aziz Shah Airport in Subang was broadcasted on the largest digital screen in Malaysia.
The exclusive showcase of the most successful Premium Business Sedan in the world
received over 300,000 viewership online and with over 8000 people present at the event.
As part of the activation, a pop-up booth was stationed to tease the general public of what
was to come at the main entrance a day prior to the official event. On the night of the
launch itself, the event kick started with a photo caption contest for the public to win
exclusive BMW merchandise. Closing in to 8PM, a countdown began to unveil the all-new
BMW 5 Series alongside a live telecast of the launch event happening at the Skypark
RAC. The exclusive showcase was followed by a series of interactive activities which took
place across the weekend.
During the event, BMW Malaysia also ran its #My5uccess contest where entries were
broadcasted in real time onto the large digital interactive screen over The Pavilion Kuala
Lumpur. The contest allowed participants to share their original quote of success or
selecting any pre-defined quote which were made available. The winner of the
#My5uccess contest wins an exclusive experience with a BMW.
The All-New BMW 5 Series.
Equipped with enhanced driving dynamics, an unbeatable line-up of assistance
systems, an unmatched degree of connectivity and a new and innovative operating
system, the All-New BMW 5 Series is the most innovative premium executive sedan to
date and points the way to the future of mobility in the segment.
Mr. Han Sang Yun, Managing Director and CEO of BMW Group Malaysia said, “The All-
New BMW 5 Series features the newest, first of its kind technologies for the automotive
industry. Driven by digitalisation and offering the latest intuitive innovation available today
such as Touch Screen and Gesture Control capabilities, it was fitting that we were able to
also demonstrate our expertise in this area with the audience at The Pavilion Kuala
The retail price (on the road, without insurance, and with BMW Group Malaysia’s latest 5
Years Unlimited Mileage Warranty, Free Scheduled Service Program and BMW Tyre
Warranty Programme) for the All-New BMW 5 Series is:
The All-New BMW 530i M Sport - RM 398,800.00