Shell Lubricants Malaysia, through its market-leading Shell Helix brand of motor oil, has teamed up with Waze, the country’s most popular traffic and navigation app, to launch Asia’s first accident-prone spots alerts. The collaboration between the two leading global brands is aimed at making the roads safer for drivers this coming Ramadan and Aidilfitri season.
From May 16 till July 15, 2017, a special alert from Shell Helix will pop up on Waze to remind drivers to be extra vigilant when their cars approach any of the 50 accident-prone spots across Peninsular Malaysia. The locations were identified based on historical accident data submitted by Waze users.
During the pre-peak travel period, Shell Helix will also be running a special oil change promotion for Waze users and members of the public who catch its Aidilfitri video on YouTube or Facebook to remind car owners to service their cars before embarking on a smoother ‘balik kampung’ journey.
By presenting a unique promo code that will be flashed on the Waze app and also in the video, car owners will enjoy up to RM30 off when they bring their cars in for an oil change service at participating Shell Helix branded workshops and Shell retail stations’ Lubebay service outlets.
I also have to mention that I attended the event which was held at the Double Tree Hotel located right smack at the intersection between Jalan Tun Razak and Jalan Ampang. When I arrived at the event at around 430pm, it started drizzling. During the event I heard that it was pouring. As usual, flash floods occurred and by the time the event ended at around 730pm, it was still raining but traffic was at a standstill.
It was still at a standstill at around 800pm when one of the people in our group wanted to leave. He said his goodbyes and then left. Fifteen minutes later he came back up stating that traffic was still really bad and his GRAB or UBER ride would have costed him over RM40 from the hotel to Jalan Kuching. If there was no traffic, this would have taken him 10 minutes or so. He could have walked home faster yesterday night.
Photo: Zachary Ho
So we sat an chatted. A whole bunch of us. We left at 930pm AND we used Waze to get home as traffic was still ridiculously bad. Well, I suppose we used it because it did plot a path back to PJ which made us avoid the traffic jams.
So there you have it. Shell has teamed up with Waze for this festive season.
PRESS RELEASE
SHELL HELIX, WAZE LAUNCH ASIA’S FIRST ACCIDENT-PRONE SPOTS ALERTS
Collaboration aimed at making the roads safer for drivers this Ramadan and Aidilfitri
season
Kuala Lumpur, May 25, 2017 – Shell Lubricants Malaysia, through its market-leading Shell
Helix brand of motor oil, has teamed up with Waze, the country’s most popular traffic and
navigation app, to launch Asia’s first accident-prone spots alerts.
The collaboration between the two leading global brands is aimed at making the roads safer for
drivers this coming Ramadan and Aidilfitri season.
From May 16 till July 15, 2017, a special alert from Shell Helix will pop up on Waze to remind
drivers to be extra vigilant when their cars approach any of the 50 accident-prone spots across
Peninsular Malaysia. The locations were identified based on historical accident data submitted
by Waze users.
The alert to drive carefully when approaching an accident-prone spot is aimed at helping drivers,
especially during the peak travel periods at the beginning of Ramadan; during and after Aidilfitri.
The message will only be displayed when the car is completely stationary to avoid distracting the
driver.
According to Shell Lubricants Malaysia and Singapore, Marketing Manager Alex Lim, the
company is taking its road safety practices further through its smart collaboration with Waze so
that drivers could take to the roads with less worry.
“Shell Malaysia has been synonymous with various road safety initiatives throughout our more
than 125-year presence in Malaysia. This cooperation with Waze reflects our desire to take our
commitment in road safety to the next level by engaging drivers in real-time,” he said.
Waze Malaysia Business Manager Edward Ling said that the accident-prone spots alert is a
unique combination of two features in Waze – big data analytics, generated from a vibrant
community of road users and the advertisement placement feature.
“Using the crowdsourced data contributed by Wazers, we have identified the top crash locations
that reflect the real situations on Malaysian roads. We are delighted to work with Shell Helix to
launch this initiative that reminds drivers to stay extra safe. By reducing crashes, we also reduce
traffic jams and this benefits everyone,” he said.
During the pre-peak travel period, Shell Helix will also be running a special oil change promotion
for Waze users and members of the public who catch its Aidilfitri video on YouTube or Facebook
to remind car owners to service their cars before embarking on a smoother ‘balik kampung’
journey.
By presenting a unique promo code that will be flashed on the Waze app and also in the video,
car owners will enjoy up to RM30 off when they bring their cars in for an oil change service at
participating Shell Helix branded workshops and Shell retail stations’ Lubebay service outlets.
Launched in 2014, the flagship Shell Helix Ultra with PurePlus Technology fully synthetic motor
oil is the first and only motor oil to feature the revolutionary gas-to- liquid technology that converts
natural gas into an ultra-clean and stable base oil.
This enables Shell Helix Ultra to deliver higher levels of cleansing and protection, meaning that
no other motor oil keeps your engine closer to factory clean. Besides keeping the engine clean,
Shell Helix Ultra also helps remove sludge left behind with inferior oils 1 and provides superior
wear and corrosion protection 2 which can help to extend engine life and reduce maintenance
costs.
In 2016, Shell Helix unveiled Malaysia’s first engine warranty programme, the Shell Helix Engine
Warranty (S.H.E.W). The program covered the costs of repair or replacement of 15 engine
components that may fail if it is ascertained that the Shell Helix motor oils fail to provide proper
lubrication and protection. Available for free to Shell Helix users, S.H.E.W. is available to
personal passenger vehicles that are registered to operate within Malaysia which are eight years
old or less. Shell Helix has recently increased eligibility to cars with mileage of 150,000 km or
below.
For more information on the Shell Helix range of motor oils and details of the upcoming festive
season promotions, please go to www.shell.com.my/helixraya.
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