Friday, May 26, 2017

SHELL HELIX, WAZE LAUNCH ACCIDENT-PRONE SPOTS ALERTS VIA THE WAZE APP, SHELL HELIX FESTIVE PROMO & WE ACTUALLY USED WAZE AFTER THE LAUNCH

Shell Lubricants Malaysia, through its market-leading Shell Helix brand of motor oil, has teamed up with Waze, the country’s most popular traffic and navigation app, to launch Asia’s first accident-prone spots alerts. The collaboration between the two leading global brands is aimed at making the roads safer for drivers this coming Ramadan and Aidilfitri season.



From May 16 till July 15, 2017, a special alert from Shell Helix will pop up on Waze to remind drivers to be extra vigilant when their cars approach any of the 50 accident-prone spots across Peninsular Malaysia.  The locations were identified based on historical accident data submitted by Waze users.

During the pre-peak travel period, Shell Helix will also be running a special oil change promotion for Waze users and members of the public who catch its Aidilfitri video on YouTube or Facebook to remind car owners to service their cars before embarking on a smoother ‘balik kampung’ journey. 

By presenting a unique promo code that will be flashed on the Waze app and also in the video, car owners will enjoy up to RM30 off when they bring their cars in for an oil change service at participating Shell Helix branded workshops and Shell retail stations’ Lubebay service outlets. 

I also have to mention that I attended the event which was held at the Double Tree Hotel located right smack at the intersection between Jalan Tun Razak and Jalan Ampang. When I arrived at the event at around 430pm, it started drizzling. During the event I heard that it was pouring. As usual, flash floods occurred and by the time the event ended at around 730pm, it was still raining but traffic was at a standstill. 

It was still at a standstill at around 800pm when one of the people in our group wanted to leave. He said his goodbyes and then left. Fifteen minutes later he came back up stating that traffic was still really bad and his GRAB or UBER ride would have costed him over RM40 from the hotel to Jalan Kuching. If there was no traffic, this would have taken him 10 minutes or so. He could have walked home faster yesterday night.
Photo: Zachary Ho

So we sat an chatted. A whole bunch of us. We left at 930pm AND we used Waze to get home as traffic was still ridiculously bad. Well, I suppose we used it because it did plot a path back to PJ which made us avoid the traffic jams. 

So there you have it. Shell has teamed up with Waze for this festive season. 


PRESS RELEASE
SHELL HELIX, WAZE LAUNCH ASIA’S FIRST ACCIDENT-PRONE SPOTS ALERTS

Collaboration aimed at making the roads safer for drivers this Ramadan and Aidilfitri

season

Kuala Lumpur, May 25, 2017 – Shell Lubricants Malaysia, through its market-leading Shell

Helix brand of motor oil, has teamed up with Waze, the country’s most popular traffic and

navigation app, to launch Asia’s first accident-prone spots alerts.

The collaboration between the two leading global brands is aimed at making the roads safer for

drivers this coming Ramadan and Aidilfitri season.

From May 16 till July 15, 2017, a special alert from Shell Helix will pop up on Waze to remind

drivers to be extra vigilant when their cars approach any of the 50 accident-prone spots across

Peninsular Malaysia. The locations were identified based on historical accident data submitted

by Waze users.

The alert to drive carefully when approaching an accident-prone spot is aimed at helping drivers,

especially during the peak travel periods at the beginning of Ramadan; during and after Aidilfitri.

The message will only be displayed when the car is completely stationary to avoid distracting the

driver.

According to Shell Lubricants Malaysia and Singapore, Marketing Manager Alex Lim, the

company is taking its road safety practices further through its smart collaboration with Waze so

that drivers could take to the roads with less worry.

“Shell Malaysia has been synonymous with various road safety initiatives throughout our more

than 125-year presence in Malaysia. This cooperation with Waze reflects our desire to take our

commitment in road safety to the next level by engaging drivers in real-time,” he said.

Waze Malaysia Business Manager Edward Ling said that the accident-prone spots alert is a

unique combination of two features in Waze – big data analytics, generated from a vibrant

community of road users and the advertisement placement feature.

“Using the crowdsourced data contributed by Wazers, we have identified the top crash locations

that reflect the real situations on Malaysian roads. We are delighted to work with Shell Helix to

launch this initiative that reminds drivers to stay extra safe. By reducing crashes, we also reduce

traffic jams and this benefits everyone,” he said.

During the pre-peak travel period, Shell Helix will also be running a special oil change promotion

for Waze users and members of the public who catch its Aidilfitri video on YouTube or Facebook

to remind car owners to service their cars before embarking on a smoother ‘balik kampung’

journey.

By presenting a unique promo code that will be flashed on the Waze app and also in the video,

car owners will enjoy up to RM30 off when they bring their cars in for an oil change service at

participating Shell Helix branded workshops and Shell retail stations’ Lubebay service outlets.

Launched in 2014, the flagship Shell Helix Ultra with PurePlus Technology fully synthetic motor

oil is the first and only motor oil to feature the revolutionary gas-to- liquid technology that converts

natural gas into an ultra-clean and stable base oil.

This enables Shell Helix Ultra to deliver higher levels of cleansing and protection, meaning that

no other motor oil keeps your engine closer to factory clean. Besides keeping the engine clean,

Shell Helix Ultra also helps remove sludge left behind with inferior oils 1 and provides superior

wear and corrosion protection 2 which can help to extend engine life and reduce maintenance

costs.

In 2016, Shell Helix unveiled Malaysia’s first engine warranty programme, the Shell Helix Engine

Warranty (S.H.E.W). The program covered the costs of repair or replacement of 15 engine

components that may fail if it is ascertained that the Shell Helix motor oils fail to provide proper

lubrication and protection. Available for free to Shell Helix users, S.H.E.W. is available to

personal passenger vehicles that are registered to operate within Malaysia which are eight years

old or less. Shell Helix has recently increased eligibility to cars with mileage of 150,000 km or

below.

For more information on the Shell Helix range of motor oils and details of the upcoming festive

season promotions, please go to www.shell.com.my/helixraya.

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