BMW Group Malaysia today officially opened the doors to its new Regional Parts Distribution Centre at the Free Industrial Zone of the Senai International Airport in Johor Bahru. Situated on over 775,000 square feet of land in the Free Industrial Zone and with an investment of over RM 130 million, the new BMW Group Regional Parts Distribution Centre is one of the largest BMW facility of its kind in the Asia Pacific region and will support over 23 countries in the region as a logistics warehouse and parts distribution centre for after sales parts, components and lifestyle merchandises for the brands BMW, MINI and BMW Motorrad.
What this means is the new BMW Group Regional Parts Distribution Centre will see customers across the region continue to enjoy better availability and faster lead times in the delivery of after sales spare parts, components and lifestyle merchandise to dealerships across the region. Aside from that, the amount invested is huge. RM130 million was put into the centre which was completed at the end of last year. They have also engaged 55 local service providers with an annual contract value of more than RM25 million. This means business for our locals. More business means the wheels of our economy is turning. There is bound to be a spillover effect in many ways.
Then there is the exchange of technological know-how. A logistics warehouse and parts distribution centre of this magnitude will surely contribute to developing a more innovative and talented workforce in the automotive sector (as well as other logistics based sectors).
I have to also add that with this regional centre, it shows that there is hope in the automotive industry. There are those, like the BMW Group that see potential here in Malaysia. But there's got to be more. That being said, this centre is a huge milestone in the Malaysian automotive industry.
PRESS RELEASE
BMW Group Malaysia Officially Opens New BMW Group Regional Parts Distribution
Centre in Malaysia.
Premium automaker strengthens investments in the country with state-of- the-art logistics
warehouse and parts distribution centre in Senai Johor, supporting 23 countries in the region.
(From L-R) Mr. Tobias Flenker, Sales and Marketing BMW, Sales Channels BMW Group Region Asia, Pacific, South Africa Area Manager; Mr.Christian Bischoff, Managing Director of Pan Asia Logistics Singapore; Mr. Han Sang Yun, Managing Director & CEO, BMW Group Malaysia; Mr.
Hendrik, Senior Vice President Region Asia, Pacific & South Africa BMWGroup; Y. Bhg Dato’Azman Mahmud, Chief Executive Officer of MIDA; Mr. Wolfgang Baumann, Vice President of Parts Logistics Management BMW Group; Mr. Paul De Courtois, Managing Director of BMW Asia Pte Ltd; Mr. Thomas Senser, Chief Financial Officer BMW Group Malaysia Officiatiing the New BMW Group Regional Parts Distribution Centre, Senai, Johor Bahru, Malaysia.
Johor Bahru, 11 May 2017 – BMW Group Malaysia today opened the doors to its new
Regional Parts Distribution Centre at the Free Industrial Zone of the Senai International
Airport in Johor Bahru.
Situated on over 775,000 square feet of land in the Free Industrial Zone and with an
investment of over RM 130 million, the new BMW Group Regional Parts Distribution
Centre is one of the largest BMW facility of its kind in the Asia Pacific region and will
support over 23 countries in the region as a logistics warehouse and parts distribution
centre for after sales parts, components and lifestyle merchandises for the brands BMW,
MINI and BMW Motorrad.
Speaking at the officiation ceremony, Dato’ Azman Mahmud, Chief Executive Officer,
Malaysian Investment Development Authority said, “This new Regional Parts Distribution
Centre is very timely in capturing the growing market opportunities in this region,
especially with our existing strategic free trade agreements and the upcoming Regional
Comprehensive Economic Partnership (RCEP), as it will increase market accessibility
across its member countries. As Malaysia continues to develop its infrastructure,
productivity and innovation capabilities in every state, we are proud that BMW has
recognised Johor to be a strategic location to meet its burgeoning regional demands.”
“This new facility, does not only reflect on the Group’s commitment to boost the regional
competitiveness of our nation, but is providing greater employment opportunities and
businesses for Malaysians. So far, they have engaged 55 local service providers with an
annual contract value of more than RM25 million. The exchange of technological know-
how will surely contribute to developing a more innovative and talented workforce,” he
further added.
Mr. Hendrik von Kuenheim, Senior Vice President Region Asia, Pacific and South Africa,
BMW Group, meanwhile, said, “The record sales performance we achieved in Asia last
year and in the first quarter of 2017 is a testament to the strength of the BMW Group in
the region. In that, we believe Malaysia to be a key market that supports our strategic
business direction in expanding our footprint in the region. The opening of the new BMW
Group Regional Parts Distribution Centre here will help the BMW Group to continue
driving our vision to deliver the best in automotive innovation and value to customers in
the region.”
Mr. Han Sang Yun, CEO and Managing Director of BMW Group Malaysia said, “In review
of our 14 years of operations in Malaysia, BMW Group Malaysia has not only established
itself as the leading provider of premium individual and sustainable mobility but also an
organisation which demonstrates growth in every aspect – our performance as evidenced
in the record breaking sales increase of 16% posted last year, and the maturity of our
product portfolio with the recent introduction of plug-in hybrid models which saw
phenomenal reception in the local market.”
Aside from increased investments to the country, the new BMW Group Regional Parts
Distribution Centre will see customers across the region continue to enjoy better
availability and faster lead times in the delivery of after sales spare parts, components
and lifestyle merchandise to dealerships across the region.
Completed in December 2016, the new BMW Group Regional Parts Distribution Centre
marks the first phase of the construction of the premium automaker’s facility. The facility
benefits from the strategic location and modern infrastructure as well as sea port and
airport access found in the Free Industrial Zone of the Senai International Airport in Johor
Bahru.
The new parts distribution centre will be supplying to Malaysia, Singapore, Thailand,
South Korea, Australia, New Zealand, Indonesia, Taiwan, Hong Kong, Macau,
Philippines, Brunei, Laos, Cambodia, Myanmar, Vietnam, Bangladesh, Mongolia, Sri
Lanka, Tahiti, New Caledonia, Fiji, and Guam. The new centre is also expected to create
120 new job opportunities.
-END-
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