SHELL LAUNCHES NEW PETROL AND DIESEL FUELS, DESIGNED FOR EFFICIENCY

Shell Malaysia today launched its new fuels in petrol and in diesel. The fuel are now available at Shell stations nationwide with the same range as before (FuelSave 95, V-Power 97, V-Power Racing, FuelSave Diesel and Euro 5 Diesel), the new fuels are designed to work with both modern as well as older vehicles. The new formulations contain Shell's latest formulation which they call DYNAFLEX technology. The new fuels are available at Shell stations nationwide from today, and also available to industrial customers and commercial fleet owners through Shell’s B2B channels 

Shell’s new fuels are designed to keep engines clean and protected for efficient running. They are the result of over five years and tens of thousands of hours in research and development, to help enhance the efficiency of customers’ journeys. Created using new DYNAFLEX technology, they are Shell’s most advanced fuels to date. What the fuels basically do is keep engines running smoother (less friction), cleaner (less deposits - dirt busting tech) and more efficient. It is the formulation that Shell adds to the base fuel, making it all new and improved from the previous Shell fuels here in Malaysia.

The only thing left for us to do is try it out at the fuel pumps as it is now readily available throughout Malaysia. This includes Sabah and Sarawak.

Aside from launching the new fuel, Shell’s commitment to research extends beyond engines and vehicles. Shell also announced the results of its new ground-breaking research to better understand Malaysian motorists, using the latest wearable technology and mobile apps. Monitoring over 2,500 journeys in Kuala Lumpur, the research found the average speed of drivers was just 14.5 km/h, placing increased stress on vehicle engines, as well as drivers.

In partnership with Goldsmiths, University of London, the research used a combination of wearable emotion tracking devices with chatbot technology, GPS through the Shell Motorist App, weather and traffic information, to gain a more complete picture of what drivers are experiencing on the roads.

Of course, the data collected seems a bit at odds with what we experience. I do think the 77 over percent calmness in the driver's tested seems a tad bit optimistic. It feels much less if you drive through Kuala Lumpur during rush hour. It makes me think if we are 77%+ calm during traffic jams, how much lesser or more are those drivers facing jams in New Delhi, Jakarta, Manila, Bangkok and Ho Chih Minh City? Those are larger cities with even more horrendous traffic. Believe me as I have experienced most of them as a passenger. Wouldn't be caught dead driving through those cities. 

It does make you think though. But anyway, its the new Shell petrol and diesel that we can safely try out in the traffic. I also do believe that when it comes to fuel launches, there is no where else to go but make it better every time. So we as consumers get the best fuel that has been thoroughly researched and then launched every four to five years. 

PRESS RELEASE

SHELL LAUNCHES NEW FUELS, DESIGNED FOR EFFICIENCY

Kuala Lumpur : Shell Malaysia today launched its new fuels, designed for engine efficiency[2]. Now available at Shell stations nationwide, the new fuels are designed to work with both modern as well as older vehicles. The new formulations contain DYNAFLEX technology, designed to keep engines clean and protected for efficient running[1].

Shell’s new fuels are the result of over five years and tens of thousands of hours in research and development, to help enhance the efficiency of customers’ journeys. Created using new DYNAFLEX technology, they are Shell’s most advanced fuels[3].

“We place customers at the heart of everything we do, and we aim to make their life’s journey better by giving them one less worry on the road. Our new Shell fuels aim to clean and protect car engines, making them more efficient[1] to help you enjoy your journeys on the road. We believe it is not just where you go, but also how you go that matters,” said Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd.

Shell fuels contain new DYNAFLEX technology that helps to clean and protect key fuel system components such as intake valves and fuel injectors from the build-up of performance robbing deposits. This keeps engines clean and protected for efficient running[1].Also, a unique DYNAFLEX technology for diesel has been developed, containing new dirt-busting molecules for a clean and efficient engine[1]. The new fuels are available at Shell stations nationwide from today, and also available to industrial customers and commercial fleet owners through Shell’s B2B channels.

“We hope motorists will experience the benefits of our new fuels, enhanced with our latest DYNAFLEX technology, so that they can enjoy better journeys on the road,” added Shairan.

Shell’s commitment to research extends beyond engines and vehicles. Shell also announced the results of its new ground-breaking research to better understand Malaysian motorists, using the latest wearable technology and mobile apps. Monitoring over 2,500 journeys in Kuala Lumpur, the research found the average speed of drivers was just 14.5 km/h, placing increased stress on vehicle engines, as well as drivers.

In partnership with Goldsmiths, University of London, the research used a combination of wearable emotion tracking devices with chatbot technology, GPS through the Shell Motorist App, weather and traffic information, to gain a more complete picture of what drivers are experiencing on the roads.

Dr. Chris Brauer, Director of Innovation at Goldsmiths, University of London, said: “What’s unique about this driving experiment is that we are able to observe drivers during their everyday journeys. Looking at Malaysian drivers, we can see that despite the harsh conditions brought about by traffic congestion, they are both resilient and resourceful. We explored performance signals from personality traits through to nutrition, hydration, and lifestyle choices that were linked to our highest performing drivers.”

Shairan continued: “We are excited to be one of the first in the world to launch the new Shell fuels, and the first fuels retailer in Malaysia to roll out this exciting research to better understand drivers. We know that driving places stresses on both engines and drivers. Our aim is to use the findings of the research to develop and design products, services, and initiatives that respond to our customers’ needs. We are confident this is a step forward to making life’s journeys better.”

“Whenever our customers visit our stations and walk into our stores; whether they need assistance, or are looking for a place to relax, refresh, and rejuvenate, we aim to be there for them. We want people to go well with Shell,” said Shairan.

[1] Helps to clean and protect key fuel system components such as intake valves and/or fuel injectors from the build-up of performance robbing deposits. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. Seeshell.com.my/fuels for more information.

[2] Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. See shell.com.my/fuels for more information.

[3] See shell.com.my/fuels for more information.