New products poised to capture 22% market segment share within 12 months
Kuala Lumpur, 19 May 2017: Motosikal Dan Enjin Nasional (MODENAS) expects
its latest street bikes and cruiser sport offering to increase its overall market share in
the segment by 22 percent in the first year of introducing its latest products.
According to Dato’ Abdul Harith Abdullah, Chief Operating Officer, Automotive
Distribution And Manufacturing & Engineering at DRB-HICOM, the collaboration with
Bajaj Auto Ltd (BAL) is a natural phase for MODENAS as one of the major
motorcycle manufacturer in the region, as the company is well known for their
differentiated product lines which have been backed by an innovative R&D team and
rigorous product testing.
“I am especially happy with this latest collaboration with Bajaj Auto Ltd (BAL) as it
has given us the opportunity to penetrate into a fresh segment which is booming and
continue to grow stronger in years to come. We strongly believe that this
collaboration would be the driving factor that gives MODENAS the edge to achieve
its aspiration”, Abdul Harith added.
MODENAS is confident of replicating the success achieved by the popular PULSAR
NS200 (naked street bike), PULSAR RS200 (race bike) and the V15 (Cruiser Sport)
models here as it has proven acceptance globally, being leaders in their respective
segments across 74 countries spanning Latin America, Middle East and South Asia
This confidence is also backed by the steady demand for street bikes below 250cc,
which enjoys a five percent market share locally since the last three years.
MODENAS currently enjoys a stable motorcycle market share of eight percent from
the MOPED and scooter segment locally.
The collaboration will be initiated in stages including front end distribution and
development of a dedicated assembly hub in MODENAS’ plant in Gurun, Kedah.
These efforts will result in several new launches over the next few years and is
expected to redefine the street motorcycle segment in Malaysia. “Malaysians today
will have three new models to choose from MODENAS, along with the three bikes
we have launched in the past six months”, said Abdul Harith.
The Pulsar NS200 and RS200 are powered by a 199cc, SOHC, 4 valve, liquid
cooled, single cylinder fuel injection, digital triple spark ignition powered engine. Both
are offered with a six-speed gearbox, which boasts peak powers of 23.5 PS and 24.5
PS @ 9500 RPM and Torque is 18.6 NM and 18.3 NM @ 8000 RPM respectively.
PULSAR NS200 has been crafted to reflect an aggressive and muscular look and
feel, and comes in dual toned colours and graphic scheme, whilst the fully faired
PULSAR RS200 on the other hand is highly aerodynamic and meant for stability at
high speeds. It will be the first full-sized motorcycle in Malaysia to have a single-
channel Ánti-Lock-Braking system (ABS) which ensures safety and stability even at
The V15 on the other hand is a 150 CC digital twin-spark powered motorcycle
combining the best elements of neo classical styling, comfort and the right power &
torque to deliver the perfect ride. Peak Power is 12 PS @ 7500 rpm ,Torque: 13
Nm @ 5500 rpm.
Street bike enthusiasts are welcomed to get a feel of these bikes at the DRB-HICOM
Autofest 2017 which will be held from the 19-21 May at the EON Complex in
Glenmarie Shah Alam.