Friday, May 26, 2017

Perodua receives “The BrandLaureate Best Brands Award Most Favourite Brand Automotive Sedan/Compact Cars 2016/2017”



Perodua recently received the “The BrandLaureate Best Brands Award Most Favourite Brand Automotive Sedan/Compact Cars 2016/2017” by the Asia Pacific Brands Foundation (APBF) on 22 May 2017. The compact car manufacturer was the only automotive manufacturer awarded by the APBF this time around. 


APBF is one of the few organisations that highlights the power of branding  in all sensory aspects, which is a key point in marketing a product. Perodua must have touched all the points required. I personally believe that they are indeed on a roll and awards like this is the result.

It is always a good thing when automotive industry players win awards that cross the usual boundaries. 


PRESS RELEASE

Perodua receives “The BrandLaureate Best Brands Award Most Favourite

Brand Automotive Sedan/Compact Cars 2016/2017”
Perodua President & CEO, YBhg Datuk (Dr) Aminar Rashid Salleh (centre) with Chairman of the Asia Pasific Brands Foundation, YBhg Tan Sri Rainer Althoff (right) and President of the BrandLaureate, Dr. Kkjohan (left) during award giving ceremony

Kuala Lumpur, 25 May: Perodua received the “The BrandLaureate Best Brands

Award Most Favourite Brand Automotive Sedan/Compact Cars 2016/2017” by the

Asia Pacific Brands Foundation (APBF) on 22 May 2017.

The APBF was founded in 2005 as a non-profit organisation dedicated to developing

brands across all industries. The objective of this non-profit organisation is to

highlight the power of branding as a visual, auditory and sensory experience which is

vital to the success of any business.

Perodua was the only automotive OEM which was given an award at the event.

“This endorsement to all our models is a powerful one, particularly in a highly

competitive market and we thank The BrandLaureate for this recognition,” Perodua

President and Chief Executive Officer Datuk (Dr) Aminar Rashid Salleh said.

Perodua produces compact vehicles which include a compact hatch (the Perodua

Myvi), an A-segment compact (the Perodua Axia), a compact sedan (the Perodua

Bezza) and a compact multi-purpose vehicle (the Perodua Alza).

For the first four months of the year, Perodua sold 64,700 vehicles, which is an

increase of 4.1% compared with 62,100 vehicles between January and April in 2016.

Aminar said that during that period, all Perodua vehicles were the best-selling model

in their respective segments with the Axia selling 22,000 units, Bezza with 19,500

units, Myvi 13,900 units and the Alza with 9,300 units.

The total industry volume from January to April 2017 was reported at 183,600 units

by Malaysia Automotive Association, of which Perodua delivered 64,600 vehicles or

a market share 35.4%.

“We are happy yet humbled of this recognition by the BrandLaureate as well as by

the Malaysian public for their endorsement of our brand and their strong support. We

will continue to improve ourselves, in all aspects, for our valued customers,” Aminar

said.

- End

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