Wednesday, October 12, 2016

Limited Edition Range Rover 5.0 Supercharged designed by Piet Boon launched in Malaysia


In commemorating 10 years of durable and timeless collaborations with Land Rover, renowned Dutch based lifestyle designers, Piet Boon, today debuted his latest bespoke limited edition design Range Rover in Malaysia.


The unique collaboration between Land Rover and Piet Boon dates back to 2006 where Studio Piet Boon was approached on the premise of the studio’s philosophy of balancing functionality, aesthetics and individuality. This is a somewhat perfect match for Land Rover’s brand values; performance, luxury and excellence.

The Limited Edition Piet Boon Range Rover is inspired by the 1967 Shelby Super Snake Mustang in terms of colour scheme. The exclusive design of the Range Rover 5.0-litre Supercharged by Piet Boon was displayed at the AIRA Residence marketing gallery. This Range Rover and the AIRA Residence project was exclusively designed for Selangor Properties Berhad by Studio Piet Boon.

The Range Rover Piet Boon Limited Ed is priced from RM1.29 million which is a steal when compared to the units in the AIRA Residence - the smallest 2,679sq ft apartment goes for RM1,700 per square feet. My maths say that that would make it somewhere in the RM4.8million region. The largest is at 7,730sq ft. It obviously costs more. So that being said, RM1.29million is a steal. Buy the Range. It drives well whereas the house does not.  .

Currently the only way to own a unit is by special order, with the purchase offering a multitude of choices in customisation, making every single unit unique in terms of designs, features and pricing. Enquiries can be made with Sime Darby Auto Connexion, the authorised dealer for Jaguar Land Rover vehicles in Malaysia, at 03-27181780.

PRESS RELEASE
Limited Edition Piet Boon Designed Range Rover Debuts in Malaysia
From left: Mr. Lee Tart Choong, Director of Finance for Selangor Properties Berhad (SPB); Mr. Chong Koon San, Chief Operating Officer of SPB; Datuk Aisyah Ahmad, Managing Director, Jaguar Land Rover Malaysia Sdn Bhd; Mr. Brian Newman, Director of Properties, for Selangor Properties Berhad and Mr. Piet Boon, Founder of Studio Piet Boon.

KUALA LUMPUR, 12 OCTOBER 2016 – To commemorate 10 years of durable and

timeless collaborations with Land Rover, renowned Dutch based lifestyle and one of the

most iconic designers, Piet Boon, today debuted his latest bespoke limited edition

design Range Rover in Malaysia.

The unique collaboration between Land Rover and Piet Boon dates back to 2006 where

Studio Piet Boon was approached on the premise of the studio’s philosophy of

balancing functionality, aesthetics and individuality which was a perfect match for Land

Rover’s brand values; performance, luxury and excellence.

Boon, who founded his award-winning Amsterdam based studio in 1983 said: “My

collaboration with Land Rover is indeed timeless and durable as it stood the test of time

for a decade this year. I am also very pleased to see that my designs and features for

the four-wheel drive Range Rover Sport have evolved.”

“The main ingredients that determine the success of the collaboration with Land Rover

is the shared values, trust, friendship and commitment to delivering the highest quality

products,” added the designer with 30 years of experience.

“In this special collaboration with Piet Boon, our arrangement with him is to have his

signature touches intertwined with the design of our products. As you can see from the

design of the car owned by Selangor Properties Berhad and AIRA Residence there is a

sense of harmony,” explained Datuk Aishah Ahmad, Managing Director, Jaguar Land

Rover Malaysia Sdn Bhd.

Since the collaboration was first initiated with the British car brand, Piet Boon has

designed and launched over ten limited edition designs, varying from Range Rovers to

Defenders and Range Rover Sport’s to Evoque’s. The latest edition to the family is the

‘Last Defender by Piet Boon’.

In addition to the Land Rover partnership, Piet Boon has also collaborated with other

selected brand association partners among them including Miele and Bang & Olufsen,

to provide a comprehensive experience and character for each of the projects. He also

has licensing agreements with 11 partners, including Moooi, Formani, Bod’or and

Warendorf.

“In an attempt to continuously challenge the status quo and raise the bar of endless

possibilities, I believe in working in a functional partnership to allow the essential

element of learning where curiosities are often satisfied,” Boon emphasized.

The master craftsman’s portfolio currently includes bespoke concept and design for

hotels, private homes, office space, restaurants, apartment buildings and neighborhood

in over forty countries around the world.

Adding to his list of worldwide accomplishments, Piet Boon marked his footprint in

Malaysia via a collaboration with Selangor Properties Berhad (SPB), a pioneer in

Malaysia’s property development scene to design their most coveted luxury

condominium, AIRA Residence.

Selangor Properties Berhad’s vision for AIRA Residence to provide the promise of

luxury living is further strengthened through the collaboration with Piet Boon and two

other world renowned designers Franklin Po from Tierra Design for landscape

architecture; and Alen Nikolovski from Aedas for architectural design.

Commenting on his works for AIRA Residence, Boon said, “I have managed to blend

the concept of spatial arrangements with the East-Asian way of living which have seen

numerous research on Malaysian cultures, way of living and interior customs being

carried out.

“Just like the Land Rover collaboration, my aim was to create designs and solutions that

are both functional and aesthetically pleasing and I am delighted to have achieved that

and at the same time, retain the identity of Selangor Properties Berhad,” expressed the

designer.

Inspired by the 1967 Shelby Super Snake Mustang, the exclusive design of the Range

Rover 5.0-litre Supercharged by Piet Boon as shown at the AIRA Residence marketing

gallery, was exclusively designed for Selangor Properties Berhad and is priced at

RM1.29 million.

Currently the only way to own a unit is by special order, with the purchase offering a

multitude of choices in customisation, making every single unit unique in terms of

designs, features and pricing. Enquiries can be made with Sime Darby Auto Connexion,

the authorised dealer for Jaguar Land Rover vehicles in Malaysia, at 03-27181780.

##END##

About Piet Boon Studio

Amsterdam based Studio Piet Boon was founded in 1983 by Piet Boon himself to shift

and raise boundaries the standard of what is possible. Renowned worldwide for its

exceptional craftsmanship, quality and vision, the studio delivers bespoke total design

concepts around the world, that range from hotels, private homes, office spaces,

restaurants, entire apartment buildings and neighborhoods. The studio also creates a

high end luxury furniture collection and designs a wide range of interior materials.

About Jaguar Land Rover Malaysia

Jaguar Land Rover (Malaysia) Sdn Bhd, the exclusive importer for Jaguar and Land

Rover vehicles in Malaysia, is a joint venture between Sime Darby Motors and SISMA

Auto following the latter’s acquisition of a 40% share in Sime Darby Motors’ Land Rover

(Malaysia) Sdn Bhd.  This joint venture brings more than 50 years of cumulative

experience the respective partners have accumulated with Jaguar and Land Rover in

Malaysia.

Sime Darby Auto Connexion (Jaguar Land Rover) is one of the appointed dealers for

Jaguar Land Rover and has a 3S branch in Petaling Jaya. Sime Darby Auto Connexion

is also a subsidiary of Sime Darby Motors. Sime Darby Motors is involved in the retail,

distribution and assembly businesses for various brands and it has a presence in ten

countries across Asia Pacific region.

About Selangor Properties Berhad

Established in 1963, Selangor Properties Berhad (SPB) operates more than just a

property development company to create enduring value, connect and collaborate with

stakeholders and creating thriving communities through property investments and the

provision of related services and investment holding. Since inception, SPB has

developed up a portfolio of prestigious developments in prime districts such as

Damansara Heights, Bukit Tunku (Kenny Hills), Gombak, and Selayang. Its investment

properties include Taman Tunku Apartments, Plaza Batai and Menara Milenium, while

its property development projects include the newly launched Aira Residence. Over the

years SPB has evolved and grown along with the changing economic tides. Until today,

SPB’s principal activities are property and investment holding as well as property

development.

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