Saturday, October 08, 2016

ISUZU D-MAX BEAST wins ‘Best Dressed-up Pick-up Truck’ at the first ever Carsifu Editor’s Choice Awards


The limited edition Isuzu D-Max BEAST triumphed in the ‘Best Dressed-up Pick-up Truck’ category at the first ever Carsifu Editor’s Choice Awards organised by Star Media Group. Isuzu Malaysia Sdn Bhd Executive Director Hajime Machimura (3rd from left in the photo above) received the award from Deputy Finance Minister Datuk Lee Chee Leong in the presence of Star Media Group Chairman Datuk Fu Ah Kiow, chief operating officer Calvin Kan and chief revenue officer Lim Bee Leng at a gala dinner on the 6th of October 2016.


According to Carsifu editor Hong Boon How, the award category reflected a growing segment in which pick-up trucks were increasingly popular as lifestyle vehicles. The award category is a bit peculiar in some ways in my opinion. It is all based upon the styling and looks of the car and nothing else - Best Dressed-Up Pickup. Most pimped out Pickup truck award in other words.

The limited edition D-Max BEAST was launched in May this year. It's extra looks are contributed to the wheel arches with matte black surrounds, highlighting the exclusively-designed 17-inch matte black alloy rims while an exclusive body decal clearly identifies this vehicle as the true beast. It also comes fully equipped with a Claw Bar with a lockable lid, a stylish aero spoiler and a bed liner.

The interior of the BEAST the seats get wrapped in Italian leather with the BEAST logo stitched into the seats and finished in two-tones. The carpet mats have their exclusive stitching while the stainless steel kick panels are illuminated with LED Isuzu logos when doors are opened. The interior trim is replaced with a darker shade of grey, providing the vehicle with a more premium feel. There is a Kenwood multimedia player with a 6.2-inch touch screen complete with a reverse camera. It runs through a Bongiovi digital power amplifier and to a six-speaker surround sound system. A decent setup for what is actually a pickup truck.

Speaking about Carsifu Editor's Choice Awards I must say that The Star newspaper must have realised a gap in automotive recognition awards in Malaysia. It used to be rival newspaper New Straits Times holding Car of the Year Awards over the many years but now NST have decided not to continue with its annual motor show and awards (due to a change with their motoring direction and new people running it). 

There is however the MAI (Malaysia Automotive Institute) Car of the Year Awards that will be carried out at the end of the year.


PRESS RELEASE
ISUZU D-MAX BEAST WINS AT INAUGURAL CARSIFU EDITOR’S CHOICE AWARDS

Petaling Jaya (October 7, 2016) – The limited edition Isuzu D-Max BEAST triumphed in the ‘Best Dressed-up Pick-up Truck’ category at the inaugural Carsifu Editor’s Choice Awards organised by Star Media Group.

Isuzu Malaysia Sdn Bhd Executive Director Hajime Machimura received the award from Deputy Finance Minister Datuk Lee Chee Leong in the presence of Star Media Group Chairman Datuk Fu Ah Kiow, chief operating officer Calvin Kan and chief revenue officer Lim Bee Leng at a glittering gala dinner last night.

According to Carsifu editor Hong Boon How, the award category reflected a growing segment in which pick-up trucks were increasingly popular as lifestyle vehicles.

“Dressed-up models from manufacturers are appealing because they stand apart from the standard models and yet warranty is unaffected.  The Isuzu D-Max BEAST won the votes with its sporty over-the-top bodykit, bold colours and a refined interior built on a rugged and proven 4X4 platform,” he said.

Launched in May this year, the limited edition Isuzu D-Max BEAST is based on a theme of street rugged with bold accents in dark grey or black that contrasted with its base colours of either Magnum White Solid or Titan Silver Metallic, giving the vehicle its strong and macho character.

The wheel arches are accentuated by matte black surrounds, highlighting the exclusively-designed 17-inch matte black alloy rims while an exclusive body decal clearly identifies this vehicle as the true beast. It also comes fully equipped with a Claw Bar with a lockable lid, a stylish aero spoiler and a bed liner.

Inside, the seats are cloaked in premium Italian leather with the BEAST logo stitched into the seas and finished in a pleasing two-tone shade. The carpet mats too have their exclusive stitching while the stainless steel kick panels are illuminated with LED Isuzu logos when doors are opened. The interior trim is replaced with a darker shade of grey, providing the vehicle with a more premium feel.

In keeping with its aggressive outlook, the vehicle’s audio system has been upgraded and now features a Kenwood multimedia player with a 6.2-inch touch screen complete with a reverse camera. A powerful Bongiovi digital power amplifier provides the added punch so you hear all the details from your favourite tracks perfectly through the six-speaker surround sound system.

For more details of Isuzu’s range of vehicles, please go to www.isuzu.net.my.

Ends

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