Goodyear today launched its latest high performance tire, the Goodyear Wrangler TripleMax, in Malaysia. The tyre is meant for mid-size SUVs and is designed to deliver Superior Braking Performance, Shorter Wet Braking and Road Hazard Resistant features. The TripleMax basically offers a safer and fun driving experience even when one is with the family. Especially when one is with the family.
The Goodyear Wrangler TripleMax is available in 16", 17" and 18" rim diameter variants which suits various popular mid-sized SUVs sold in Malaysia (like the Honda CRV you see in here), with the subsequent sizes being added to the range in due time. The tyre is also priced with the consumer in mind. Mid-sized SUV owners are usually price conscious people and want to get the best tyre within a certain price range. As such, the TripleMax retails from RM443.72 to RM675.22 inclusive of GST, depending on different sizes.
This SUV tyre would fit the criteria of most SUV owners out there. A reputable brand that does a lot of R&D and one that even offers a six month Goodyear Assurance warranty on tyres that suffer from some sort of road related damage for most of its tyres on sale today. Goodyear Malaysia has also stated that the SUV market is now a very important market sector to them (and also to other manufacturers) as it is the fastest growing passenger vehicle segment these days. Aside from that Goodyear are also happy to have announce various achievements over the past year or so in terms of growth and also the fact that the tyre company is the sole supplier of tyres fitted to the Proton Perdana.
I managed to have a word with the MD of Goodyear ASEAN, Andy Cooper, on this as well as other interesting stuff as regards the Malaysian tyre market especially how cost is always a key factor determining tyre choice aside from the brand. He added that Goodyear is also moving away from the bottom end of the passenger tyre market due to the influx of new tyre producers from Asian countries like China and Indonesia which produce the really cheap stuff but without the high standards of a company like Goodyear. They will not compromise their design and construction of their products in order to meet sales. And so, it would mean manufacturing the tyres to a certain high standard which usually means a certain level of cost involved. But anyone knows that this is usually the case in a quality product.
As for the Proton Perdana, he mentioned that the tyre was chosen as the company had worked closely with Honda on the Accord and that they were familiar with the chassis so they would be the obvious choice to come up with the very best option for the Perdana in terms of what is required for a large sedan. Note that with the Perdana, Honda did not allow Proton any leeway in terms of suspension tuning, so Proton felt that the new tyre specified was the best and only option.
He also did mention that the new Wrangler TripleMax were also slightly quieter and therefore more refined than their previous Wrangler SUV tyre. By about 5%. Of course, Goodyear puts emphasis on the other criteria especially the on road performance and safety aspects of the tyre more than anything.
Anyway, those interested can now purchase the Wrangler TripleMax tires at Goodyear Autocare and Servitekar outlets, as well as authorized Goodyear dealers nationwide.
PRESS RELEASE
Goodyear Launches the Wrangler TripleMax Tire for Mid-Size SUV Range
in Malaysia
Shorter Wet Braking Performance and More Fun Driving
(left to right) Mr Ben Hoge MD Goodyear ASEAN, Mr Ben Hoge MD Goodyear Malaysia & Mr. Ronnie Dhaeze, Construction Devlopment Engineer, Goodyear Innovation Centre, Luxembourg
Subang Jaya, Malaysia, 20 October 2016 – Goodyear today launched its latest high performance tire, the Goodyear Wrangler TripleMax, in Malaysia. Designed for mid-size SUVs, the Wrangler TripleMax delivers Superior Braking Performance, Shorter Wet Braking and Road Hazard Resistant features, offering a safer and more fun driving experience with the family.
The middle SUV segment is clearly a growing market, and is expected to increase with a compound annual growth rate of more than 12% from 2012 to 2020. This is evident as sales of SUVs in Malaysia grew 21.3% per cent YTD in June 2016. In order to meet the growing demand, Goodyear will continue to be committed to innovate and offer high performance products to our consumers.
With consumer-driven needs at the center of its tire innovations, the new Wrangler TripleMax provides peace-of-mind when driving, keeping families safer across road conditions. Goodyear developed the Wrangler TripleMax with an improved version of its proprietary HYDROGRIP Technology®, along with its innovative tread design, optimized carcass and high grip compound, delivers shorter wet braking performance.
“Goodyear is known for creating a culture of safety innovations that stay ahead of the competition. The unpredictable weather and road conditions in Malaysia calls for a tire that delivers on all fronts and the new Wrangler TripleMax delivers Goodyear’s continued brand promise for safer and more enjoyable rides for drivers and their families,” said Ben Hoge, Managing Director, Goodyear Malaysia.
“As road trips become a more prominent activity among Malaysian families, it is important to note that the tire which connects their vehicle to the road can provide peace of mind and safety as the family creates memories together. The Wrangler TripleMax was developed with this in mind, offering Malaysians – who share a love for driving – a chance to go further and create more meaningful road trip stories together”, Hoge added.
Its proprietary HYDROGRIP Technology® features a host of features that deliver superior braking performance1. The tread and cavity design of the new Wrangler TripleMax with its larger surface area contact patch, ensures an enhanced braking ability through biting edges and large block elements.
HYDROGRIP Technology® Reduces Braking Distances on Wet Roads
Goodyear’s HYDROGRIP Technology® provides an innovative new tread compound, maximizing control via a larger surface area contact patch, and translating to more rubber contact on the road. It improves braking ability by way of biting edges with large block elements. The tires are also equipped with a wide face and optimized cavity with 5 Rib Tread matching which concentrates pressure distribution on key block elements during braking. This also provides the tires a higher ESBR with optimized polymer blend, giving the tires better grip and a shorter braking distance on wet roads. All of these combined together offers a more comfortable ride.
The proprietary HYDROGRIP Technology® is a combination of three elements:
1. Superior Braking Performance1: The HydroGrip Technology used for the Wrangler TripleMax, is made with large blocks and a high number of biting edges to increase contact to road asperity. This delivers better braking and grip on wet and dry roads.
2. Wet Performance: The HydroGrip Technology used for the Wrangler TripleMax, is made with enhanced ESBR compound for multipurpose performances to improve braking and grip on both wet and dry roads.
3. Road Hazard Resistant: The Wrangler TripleMax designed with rim flange protector, provides more material on the sidewall to protect the rim and tire against road hazards.
Availability and Sizes
Goodyear Wrangler TripleMax is the tire to turn to for a safer and fun driving experience. For the Malaysian market, Goodyear Malaysia is offering 16", 17" and 18" rim diameter variants, with the subsequent sizes being added to the range in due time.
The Goodyear Wrangler TripleMax tire retails from RM443.72 to RM675.22 inclusive of GST, depending on different sizes. Consumers can now purchase the Wrangler TripleMax tires at Goodyear Autocare and Servitekar outlets, as well as authorized Goodyear dealers nationwide.
To learn more about Goodyear Wrangler TripleMax, as well as other Goodyear tires, please visit Goodyear Malaysia’s Official Website -http://www.goodyear.com.my/, or find us at Goodyear Malaysia’s Facebook page - https://www.facebook.com/
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