The organisers of the Malaysia Autoshow and the Bangkok International Motor Show have signed a Memorandum of Understanding (MoU). What this means is that the organisers of the Malaysia Autoshow, the Malaysia Automotive Institute (MAI) and Aideah Communication Sdn Bhd, will be able to tap the vast resources and experience of the public listed company, Grand Prix International Public Company Lrd of Thailand (GPI), who have successfully organised 37 Bangkok Motor Show to date.
GPI is really successful. The last Bangkok Motor Show, held in early 2016 had attracted a total of 1.65million visitors (excluding trade and media visitors - which could bring the total to approximately 2million people in total). Compare this to the estimated target of 85,000 people that is predicted to visit the upcoming Malaysia Autoshow in a couple of weeks time and you understand how GPI's collaboration would play a big part in the near future.
It is GPI's believe that everything works hand in hand. Thailand's automotive industry would be able to grow with strong neighbouring countries. This is why they are actually the main organisers for major auto shows in Laos, Vietnam, Cambodia as well as a stake in the company that organises the Jakarta International Motor Show.
They may take a minority stake in the Malaysia Autoshow. Most of us who attended the press conference agree that this could stir up more excitement in the local motor show scene. Motor Shows in Malaysia should not just be sales oriented shows. More launches and more displays of technology should be at the forefront. With MAI wanting to push Malaysia as the center for Energy Efficient Vehicle production a properly diverse motor show is the way to go.
For this upcoming Malaysia Autoshow, GPI will send some observers. Next year they will most likely send a team to assist and make it to something better. Hopefully. Let's just see how it goes when GPI does
As for the details of the upcoming show, the Malaysia Autoshow 2016 will be held from 10 to 13 November at the Mines International Exhibition and Trade Centre. For more details on the Autoshow, contact Joe Raj 012 3004343 or Alex Lye 012 3333108.
Show highlights include:
Witness the unveiling of Malaysia’s first electric passenger vehicle, a joint venture between Beijing Auto International Cooperation (BAIC) and Amber Dual Sdn Bhd.
Ride in the plug-in hybrid electric vehicles (PHEVs) now being assembled in Malaysia PHEV’s during
Visitors will also get to experience all the newly launched cars for 2016 under one roof, with test drives at the outdoor arena of the Mines Exhibition Centre.
Visitors who place bookings on a passenger car at the Malaysia Autoshow stand to win a Kia Rio X 1.4 Sedan worth RM78,000 in the “Buy a Car, Win a Kia” contest sponsored by Naza Kia Malaysia.
Other activities lined up for the wholesome family autoshow include free car inspection, lifestyle booths, plenty of shopping and attractive prizes to be won including three Treeletrik E-bikes.
Students have free entry on the first two days of the show, Nov 10 (Thurs) and 11 (Fri). Entrance fee to the Autoshow is RM10 (adult).
The Malaysia Autoshow 2016 will be held from 10 to 13 November at the Mines International Exhibition and Trade Centre. For more details on the Autoshow, contact Joe Raj 012 3004343 or Alex Lye 012 3333108.
PRESS RELEASE
Big bang moment for regional motor shows
Malaysia Autoshow and Bangkok International Motor Show to collaborate in boost for ASEAN integration
(L to R) Managing director of Ideah Communocations Sdn Bhd Yamin Vong, Dato' Madani CEO-MAI, Dr. Prachin of GPI and his executive assistant Piyanut Jamsiriprom
OCT 25 (Tues): A new era of cooperation has begun following the signing today of a Memorandum of Understanding between the organisers of the Malaysia Autoshow and the Bangkok International Motor Show (BIMS).
The MoU brings together Grand Prix International Public Company Limited of Thailand (GPI), the organisers of the Bangkok International Motor Show, Malaysia Automotive Institute (MAI) and Aideah Communication Sdn Bhd (the organisers of the Malaysia Autoshow) in an initiative to collaboratively promote automotive technology across ASEAN.
Autoshows are a powerful communication strategy in themselves, and a collaboration between the showmasters of two neighbouring ASEAN carmakers will enable enhanced transmission of information on the disruptive changes sweeping the global and regional car industry, ranging from alternative fuels, electric vehicles, autonomous cars and ride-hailing, among others.
Future collaboration may involve GPI investing in a minority stake in the Malaysia Autoshow. A cooperation between the two national shows marks a positive step towards ASEAN integration and is a tangible manifestation of the ASEAN Economic Community.
The organiser of BIMS has 37 shows to its credit while the Malaysia Autoshow organisers have held six shows annually since 2010.
Dato’ Madani Sahari, chief executive officer of MAI, the sole organiser of the Malaysia Autoshow, said it is one of MAI’s flagship events, and that a cooperation between the two show organisers is timely.
Promoting new core sciences
“The automotive industry is in the early stages of disruptive change that will gradually usher in new technologies, such as electric vehicles and autonomous driving within the next decade.
“This is going to create a huge demand for techno-centric skill sets from diverse sectors, including big data management, nano-technology, software engineering, as well as advanced control systems, manufacturing processes and materials.
“It’s going to be a challenging environment that creates huge demand for new core sciences,” said Madani.
“Regional show organisers who can harness their resources and cooperate together, will be able to help automotive companies to tailor-make their technology endeavours towards becoming influential players within the ASEAN region.
“A high level communication of information and how new disruptive technologies improve people’s lives is important so that consumers don’t feel threatened. Yes, there are going to be self-driving cars and self-driving e-rides in the next decade, therefore it is vital to be proactive and discuss these technologies earlier rather than later so that customers can see things in perspective,” Madani added.
The ASEAN region’s potential
“We are happy to be in Malaysia and looking forward to collaborate with the Malaysia Autoshow. This year is a first step but important start to our relationship,” said Dr Prachin Eamlumnow, chairman and CEO Grand Prix International Public Company Limited of Thailand.
“All over the world, the automotive industry is experiencing mergers and platform sharing. Similarly too, the ASEAN region will see a greater integration of autoshows as an important platform. I’m confident of the powerful synergy between the Bangkok International Motor Show and the Malaysia Autoshow.”
The Malaysia Autoshow 2016 is set to be become the biggest composite annual automotive show in Malaysia with more than 150 exhibitors comprising renowned vehicle brands, aftermarket equipment and accessories demonstrating their extensive range of products at the event.
Show highlights
- Witness the unveiling of Malaysia’s first electric passenger vehicle, a joint venture between Beijing Auto International Cooperation (BAIC) and Amber Dual Sdn Bhd.
- Ride in the plug-in hybrid electric vehicles (PHEVs) now being assembled in Malaysia PHEV’s during
- Visitors will also get to experience all the newly launched cars for 2016 under one roof, with test drives at the outdoor arena of the Mines Exhibition Centre.
- Visitors who place bookings on a passenger car at the Malaysia Autoshow stand to win a Kia Rio X 1.4 Sedan worth RM78,000 in the “Buy a Car, Win a Kia” contest sponsored by Naza Kia Malaysia.
- Other activities lined up for the wholesome family autoshow include free car inspection, lifestyle booths, plenty of shopping and attractive prizes to be won including three Treeletrik E-bikes.
- Students have free entry on the first two days of the show, Nov 10 (Thurs) and 11 (Fri). Entrance fee to the Autoshow is RM10 (adult).
The Malaysia Autoshow 2016 will be held from 10 to 13 November at the Mines International Exhibition and Trade Centre. For more details on the Autoshow, contact Joe Raj 012 3004343 or Alex Lye 012 3333108.
No comments:
Post a Comment