The Hyundai Motor company is the 35th biggest brand in the world according to Interbrand, a leading consultancy company that mainly deals with branding and its net contribution to the value of a company. The Korean company also moved up one place to 6 th in the global automotive industry top 10 brands, ahead of Audi, Volkswagen, Nissan and Porsche and is the 4 th most valuable high-volume automotive brand.
Hyundai Motor maintained global sales at five million units, helped by successful launches of its Creta, Sonata and Tucson models, while reinforcing its Modern Premium brand philosophy through increased differentiation between the Hyundai and Genesis brand identities.
The company is doing well in the United States, where Korean cars are well received. They are making a lot of headway into most markets globally too.
Here is the automotive top 10. Note that the top automotive brands are Toyota, Mercedes-Benz, BMW, Honda and Ford ahead of Hyundai. All have been in the automotive business longer than Hyundai. So for an 'upstart' Korean brand to be right smack in the middle is a very good thing. It has been either German or Japanese in the top 10. We now have a Korean in the midst.
2016 automotive top 10
Rank Company Brand value ($bn)
1 Toyota 53.6
2 Mercedes-Benz 43.5
3 BMW 41.5
4 Honda 22.1
5 Ford 12.9
6 Hyundai 12.5
7 Audi 11.8
8 VW 11.4
9 Nissan 11.0
10 Porsche 9.5
Interbrand’s rankings are calculated using companies’ financial balance sheets combined with
marketing activities, while also reflecting each brand’s potential profit.
MEDIA RELEASE
Hyundai Motor Global Brand Value Continues to Grow
Hyundai Motor rises to 35 th in Interbrand’s latest annual global brand value rankings
Brand value reaches $12.55bn, up 11.1% since 2015
Hyundai Motor up to sixth in global automotive rankings, above Audi, VW, Nissan and
Porsche
October 5, 2016 - Hyundai Motor is the world’s 35 th biggest brand according to the latest rankings
published by global brand specialists Interbrand, overtaking four other renowned brands in the past
year.
Despite yet another challenging year for the automotive industry, Hyundai Motor’s global brand
value increased 11.1% to reach $12.55bn, securing its place among the biggest brands on the
planet. The Korean company also moved up one place to 6 th in the global automotive industry top
10 brands, ahead of Audi, Volkswagen, Nissan and Porsche and is the 4 th most valuable high-
volume automotive brand.
Hyundai Motor maintained global sales at five million units, helped by successful launches of its
Creta, Sonata and Tucson models, while reinforcing its Modern Premium brand philosophy through
increased differentiation between the Hyundai and Genesis brand identities. The Hyundai Motor
brand is set to achieve even greater heights with electrified IONIQ models, high-performance
Hyundai N cars and future-mobility focused Project IONIQ moving the brand into new automotive
spaces.
Wonhong Cho, Executive Vice President of Hyundai Motor Company, said: “The car-ownership
model may become obsolete within a matter of years, therefore we simply can’t limit our vision to
eco-friendly vehicles. To maintain our rate of growth as a global brand we must rethink the
traditional business model and not just see ourselves as a transportation company, but also a
mobility service provider. With Project IONIQ we will address this new paradigm and further
Hyundai Motor’s standing as one of the world’s most valuable brands.”
Acknowledging the achievement, Mike Rocha, Global Director of Brand Valuation at Interbrand
said: “Over the past year, Hyundai has once again redefined its limits by introducing IONIQ to gain
leadership in future mobility, by spinning off the Genesis brand to enhance clarity for each brand’s
identity and by providing innovative experiences such as Hyundai Motorstudio Digital. We look
forward to another year of growth for Hyundai as one of the forerunners of future mobility.”
Expanding the brand’s reach further, Hyundai Motor’s high performance sub-brand ‘N’ was
launched in September 2015, with an aim to bring intuitive, high-performance, fun to drive vehicles
to a broad range of customers. The RM16, Hyundai N 2025 Vision Gran Turismo, and RN30
concepts revealed in 2016 are inspired by the brand’s passion for performance and will evolve into
the first Hyundai N model.
Hyundai Motor rankings over past decade (Interbrand)
Year Overall ranking Brand value ($bn)
2016 35 12.5
2015 39 11.3
2014 40 10.4
2013 43 9.0
2012 53 7.5
2011 61 6.0
2010 65 5.0
2009 69 4.6
2008 72 4.8
2007 72 4.5
2006 75 4.1
2016 automotive top 10
Rank Company Brand value ($bn)
1 Toyota 53.6
2 Mercedes-Benz 43.5
3 BMW 41.5
4 Honda 22.1
5 Ford 12.9
6 Hyundai 12.5
7 Audi 11.8
8 VW 11.4
9 Nissan 11.0
10 Porsche 9.5
Interbrand’s rankings are calculated using companies’ financial balance sheets combined with
marketing activities, while also reflecting each brand’s potential profit.
-Ends-
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond.
The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from
molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centres
worldwide and in 2015 sold 4.96 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor
continues to enhance its product line-up with localised models and strives to strengthen its leadership in clean
technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell and IONIQ, the
world’s first model with three electrified powertrains in a single body type.
More information about Hyundai Motor and its products can be found at:
http://worldwide.hyundai.com or http://globalpr.hyundai.com/
About Hyundai-Sime Darby Motors Sdn Bhd
Hyundai-Sime Darby Motors Sdn Bhd (HSDM) is a subsidiary of Sime Darby Motors. HSDM is now the sole distributor
and exclusive importer of all Hyundai completely built-up and locally assembled vehicles and related spare parts.
HSDM’s complete car line-up includes the i10, Elantra, Sonata, Veloster, Tucson, Santa Fe, Grand Starex Royale and
the Genesis.
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