Tuesday, October 18, 2016

Perodua market share estimated at 36.1% year-to-date, 20K Bezzas delivered



And meanwhile, over at camp Perodua, over 20,000 Perodua Bezza compact sedans have been delivered throughout Malaysia! The Malaysian company which specializes in small compact cars have also announced that their total industry volume, or in layman's terms market share, to be estimated at 36.1% as the the year to date. 


Perodua had announced that they have sold 150,900 vehicles in the nine months of 2016. For comparison, Perodua sold 157,500 vehicles the first nine months of 2015. For the third quarter of the year (July-September), Perodua sold 45,300 cars which was a decrease of 7.5% from 49,000 recorded in the third quarter last year. I also put this down slightly to the fact that the other Malaysian manufacturer launching two compact sedans as well as people being slightly cautious during this period of economic uncertainty. 

But, a progressive company like Perodua does not stay still. There are many ongoing promos happening right now. There is the JOM BELI campaign going on from now till 31st October 2016 where you can drive away with a Perodua Myvi with rebates up to RM4,200 or RM2,000 rebate off the Perodua Alza. There is also the TEST DRIVE AND WIN A PERODUA BEZZA SMS CONTEST. The grand prize is the Perodua Bezza and thirty 5 days 4 nights trip to Shanghai. 

And then there's the UFirst Perodua Service promo. You can join by servicing your Perodua at an authorised service center, buy any Perodua during the promo period, become a U FIRST member or Register via MyFamily group under UFirst. Then answer some questions and win some electrical products and smartphones. A lot of stuff going on with Perodua right now.

Other important details- As for after sales, Perodua saw 1.51million intakes enter its 201 service centres nationwide from 1st January to 30th September 2016 compared with 1.45 million intakes in the same period last year.  On production, Perodua produced 153,700 vehicles for the first nine months of the year, 9% lower compared with 168,300 vehicles produced in the same time period in 2015, which is a reflection of the current slow market situation.

PRESS RELEASE
Kuala Lumpur, 18 Oct: Perodua sold 150,900 vehicles for the first nine months of the

year, capturing an estimated total industry volume (TIV) market share of 36.1% on

the back of a healthy delivery of its newest model, the Perodua Bezza.

Since its launch on 21st July 2016, Perodua already registered 20,000 Bezzas,

which is the highest ever delivery within 90 days for a new model in its history. The

Perodua Bezza is the national compact carmakers’ first compact sedan, which upper

body was designed by Malaysians for Malaysians.

“We thank our customers for choosing us as their brand of choice and we give our

assurance that we will deliver the Bezza, in particular, with minimal waiting for our

customers,” Perodua President and CEO, Datuk (Dr) Aminar Rashid Salleh said.

“On a year-to- year comparison, we are cautiously optimistic that we will further

reduce the sales deficit gap which currently stands at 4.2%,” Aminar said.

For comparison, Perodua sold 157,500 vehicles the first nine months of 2015.

For the third quarter of the year, Perodua sold 45,300 cars which was a decrease of

7.5% from 49,000 recorded in the third quarter last year.

On after sales, Perodua saw 1.51million intakes enter its 201 service centres

nationwide from 1st January to 30th September 2016 compared with 1.45 million

intakes in the same period last year.

On production, Perodua produced 153,700 vehicles for the first nine months of the

year, 9% lower compared with 168,300 vehicles produced in the same time period in

2015, which is a reflection of the current slow market situation.

“We believe that the fourth quarter of the year will continue to be challenging due to

the current economic conditions as well as competitors’ sales activities,” Aminar

said.

He said that in preparations for this challenge, Perodua has come up with several

key initiatives to drive sales in the fourth quarter.

These initiatives include the “Test Drive and Win” contest whereby the winner stands

a chance to win a Perodua Bezza Advance (with GearUp accessories); and an

opportunity to win a holiday trip to China. There is also savings for selected Perodua

models for the month of October.

“Please visit our sales showrooms most convenient to you and speak with our

authorised sales advisors for more details,” Aminar said.

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