Monday, October 24, 2016

Bosch launches all-new Clear Advantage Wiper - Flat Blade wiper and Bosch Rover roadshow in Peninsular Malaysia


Bosch Automotive Aftermarket recently announced the launch of its latest flat-blade wiper – the Bosch Clear Advantage. According to Bosch, this new flat-blade wiper  provides superior performance for Asian cars even in extreme weather conditions. Up to 200,000 wipe cycles. Or a heck of a lot of wipes.


Flat-blade wipers are the future and actually work better that ordinary wipers in most situations. This is coming from experience of using cars that come with such wipers and also my cars which have been retro-fitted with these sort of wiper blades. 

The new Bosch Clear Advantage Wiper is now available for 96% of the cars sold in Malaysia. It is priced at RM65 a pair on Lazada and major car accessory shops. 

Anyway, as part of its vehicle safety campaign which is being conducted in conjunction with the launch of this new wiper blades, Bosch have the, ‘One Wrong Part Ruins Everything’ promotion. The Bosch Rover will tour over 90 locations across Peninsular Malaysia. Targeted at the everyday driver, the campaign advocates safe driving and highlights potential dangers of underestimating the importance of quality and reliable car parts.

Taking place from October 2016 to January 2017, the Bosch Rover will make its appearance at business centers, hypermarkets, media houses and petrol stations. Visitors can look forward to interactive activities including lucky draws and contests, as well as promotional prices of selected Bosch automotive products.

Participants can join the Spin & Win contest for customers with purchases over RM70 (which is ironic as the Bosch flat blade wiper can be had for RM65 - So, buy two sets), a Facebook Photo Caption contest for non-purchasing customers, or a Time Challenge contest that measures the fastest contestant to remove and install a set of wipers.Winners stand a chance to win a pair of the newly introduced Bosch Clear Advantage Wipers.

Visit www.startwithbosch.com/my for more information on the locations of the Bosch Rover.

PRESS RELEASE
Bosch launches all-new Clear Advantage Wiper

The latest flat-blade wiper by Bosch offers unrivalled wiping performance in all weather conditions for safer mobility

 Bosch Clear Advantage Wiper delivers on Bosch’s commitment to safer

mobility as part of Bosch’s vehicle safety campaign: “One Wrong Part Ruins

Everything“

 Easy installation with quick clip adaptor that fits 96% of all ASEAN vehicles

 The “Bosch Rover“ to tour 90 locations in Peninsular Malaysia from October

2016 to January 2017

Petaling Jaya, Malaysia – Bosch Automotive Aftermarket recently announced the

launch of its latest flat-blade wiper – the Bosch Clear Advantage, which provides

superior performance for Asian cars even in extreme weather conditions.

“Bosch’s very first flat-blade wiper was developed back in 1999 and this technology

remained relevant to the automotive industry until today. The huge improvement in

wiping performance convinced drivers that it’s a valuable safety upgrade for their

conventional wiper blade equipped vehicles.”

“Today, the same flat-blade technology is now the car manufacturers’ choice for an

estimated 90% of new vehicles in Europe. The flat-blade technology trend has already

started in Japan and we expect Asia to pick up the same trend in the coming years,”

said Mr Pang Yoon Kong, Country Manager of Bosch Automotive Aftermarket,

Malaysia.

Bosch flat-blade technology

For years, conventional wiper blades have been the standard. However, suspended

rubber on conventional wiper blades often create differences in pressure points against

windshields, leaving some sections of the windshield uncovered.

Bosch’s flat-blade technology incorporates a mono steel spring and an exclusive rubber

formulation, allowing the Bosch Clear Advantage Wiper to apply even pressure along

the entire wiper blade and windshield. This significantly improves wiping performance

and ensures smoother, cleaner and quieter strokes.

Specifically engineered for tropical climate in Asia, Bosch Clear Advantage Wipers are

able to deliver unparalleled wiping endurance, performing at optimum levels even after

200,000 wipe cycles.

For easy installation, the Bosch Clear Advantage Wiper comes equipped with a highly

compatible quick clip adaptor. More importantly, the new Bosch flat-blade wiper fits 96

percent of vehicles in the ASEAN region.

The new Bosch Clear Advantage Wiper is now available at RM65 a pair on Lazada and

major car accessory shops. For more information, please visit

www.startwithbosch.com/my/.

“Bosch Rover” to tour over 90 locations in Peninsular Malaysia

As part of its vehicle safety campaign, ‘One Wrong Part Ruins Everything’ and in

conjunction with the launch of the Bosch Clear Advantage Wiper, the Bosch Rover will

tour over 90 locations across Peninsular Malaysia. Targeted at the everyday driver, the

campaign advocates safe driving and highlights potential dangers of underestimating

the importance of quality and reliable car parts.

Taking place from October 2016 to January 2017, the Bosch Rover will make its

appearance at business centers, hypermarkets, media houses and petrol stations.

Visitors can look forward to interactive activities including lucky draws and contests, as

well as promotional prices of selected Bosch automotive products.

Participants can join the Spin & Win contest for customers with purchases over RM70, a

Facebook Photo Caption contest for non-purchasing customers, or a Time Challenge

contest that measures the fastest contestant to remove and install a set of wipers.

Winners stand a chance to win a pair of the newly introduced Bosch Clear Advantage

Wipers.

Please visit www.startwithbosch.com/my for more information on the locations of the

Bosch Rover.

-End-

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