Shell Helix Launches the 'DRIVE ON' Brand Campaign and New Loyalty Programme SHARE

Shell Helix, the engine oil range that Shell Lubricants currently sells has a new brand campaign out right now. The new brand campaign is called ‘Drive On’  and is comes out in conjunction with an integrated loyalty programme called SHARE. 'Drive On' and SHARE  will let customers of Shell Helix claim rewards and benefits for the entire value chain – from distributors to workshop owners and mechanics and consumers.

Happenings: Shell Technovation 2017 Conference - Sharing Shell's Technical Know-How with Valued Trade Partners & Industrial Customers

This is another one of those behind the scenes events that happen all the time. Not the fancy car launches but other events that actually tell another part of the picture in the Malaysian automotive landscape. We cover everything there is to do in the automotive industry for that well rounded look at things. So here, Shell Malaysia Trading Sdn Bhd held their second annual technology conference for its industrial customers. More than 200 trade partners attended this year's Shell Technovation 2017 Conference.

Truck & Bus News: SHELL SHARED INSIGHTS ON TOTAL COST OF OWNERSHIP MANAGEMENT AT COMMERCIAL VEHICLE EXPO

Recently, Shell Lubricants Malaysia shared valuable insights on how to achieve lower cost per kilometre with fleet owners at the Malaysia Commercial Vehicle Expo (MCVE) 2017 which was held on 18th May – 20th May 2017, at the Malaysia International Exhibition & Convention Centre (MIECC) in Kuala Lumpur.

SHELL HELIX, WAZE LAUNCH ACCIDENT-PRONE SPOTS ALERTS VIA THE WAZE APP, SHELL HELIX FESTIVE PROMO & WE ACTUALLY USED WAZE AFTER THE LAUNCH

Shell Lubricants Malaysia, through its market-leading Shell Helix brand of motor oil, has teamed up with Waze, the country’s most popular traffic and navigation app, to launch Asia’s first accident-prone spots alerts. The collaboration between the two leading global brands is aimed at making the roads safer for drivers this coming Ramadan and Aidilfitri season.

Commercial Vehicles: Shell Lubricants Malaysia officially launches the Shell Rimula Express workshop network

Shell Lubricants Malaysia has officially launched the Shell Rimula Express workshop network of branded commercial vehicle workshops nationwide. Selected commercial vehicle workshop owners will have the opportunity to collaborate with Shell where they will become part of the Shell Rimula Express network. 

SHELL ADVANCE LAUNCHES FULL RANGE OF SCOOTER OILS WITH DUCATI CORSE RIDER ANDREA DOVIZIOSO AS SPECIAL GUEST & LAUNCHES EXPRESS OIL CHANGE AT SELECTED SHELL STATIONS

It has been a quiet weekend for Yours Truly. Didn't do much last friday except go to a Shell Advance launch for their newest range of scooter lubricants. Well, it still is Chinese New Year week you know. Anyway, the new products launched comprised of the fully synthetic Shell Advance 4T Ultra Scooter with PurePlus Technology 5W-40, synthetic technology Shell Advance 4T AX 7 Scooter 10W-40 and Shell Advance Scooter Gear Oil. 

ROADSHOW TO PROMOTE SHELL ADVANCE LIMITED EDITION PACKS WITHIN PENINSULAR MALAYSIA

Shell Advance is embarking on a Peninsular Malaysia-wide roadshow to promote its newly introduced, specially designed limited edition packs of its best-selling motorcycle engine oils. From now till November 2016, the Shell Advance mobile truck will be visiting more than 100 locations across Peninsular Malaysia to promote four variants of Shell Advance motorcycle engine oils that now come in limited edition packs – Shell Advance Ultra with PurePlus Technology 10W-40 (1L) and 15W-50 (1L), Shell Advance AX7 10W-40 (1L) and Shell Advance AX5 Scooter 15W-40 (0.8L).

Shell Lubricants launches its latest flagship Heavy Duty Diesel Engine Oil - Shell Rimula R6 LM & details on the new Rimula Contest too!

Today Shell Lubricants launched its newly enhanced heavy duty diesel engine oil (HDDEO) with a completely new range of products which comes in newly redesigned packaging. This sets the stage for the newly improved flagship HDDEO - the new fully synthetic Shell Rimula R6 LM 10W-40 which now features Shell's Dynamic Protection Plus Technology.

Happenings: Shell Helix teams up with Sin Leong Seng Motor to maintain welfare centre's vehicles in Kajang

Shell Lubricants, via the Shell Helix brand has teamed up with one of its distributors Sin Leong Seng Motor Sdn Bhd in helping Persatuan Kanak-Kanak Istimewa Kajang Selangor (PKIK), an association which assists children and adults with learning disabilities.

Shell Helix Motor Oil promotion for the Chinese New Year - Ang Pow galore

For the Chinese New Year, Shell Helix motor oils have a promotion running from now till 29th February 2016 (It's a leap year this year). With every purchase of a 4 liter pack of Shell Helix Ultra, Shell Helix HX7 or a 4liter / 3 liter pack of Shell Helix HX5 passenger car motor oil you can get instant rewards in the form of Lucky Ang Pows containing cash vouchers or free fuel vouchers. 

Motorists can receive these Lucky Ang Pows in two ways.

Industry News: Shell Helix lubricants to be used exclusively at Hyundai Sime Darby Motors service centers

Shell Lubricants have more reason to celebrate as Hyundai-Sime Darby Motors (HSDM) recently announced that it would be exclusively using co-branded Shell Helix motor oils at all Hyundai authorised service centres in Peninsular Malaysia starting December 2015 and in East Malaysia starting January 2016. 

LUCKY SHELL RIMULA CONTEST WINNERS ENJOY EUROPEAN TRUCK RACING TREAT IN HUNGARY

Seven Malaysians who participated in the Shell Rimula global promotion contest held on 15th April 2015 to 15th July 2015 won a money can't buy experience. They were among the more than 180 participants from 19 countries who gathered in Budapest, Hungary recently not just to watch the FIA European Truck Racing Championship teams at the Shell Hungary Truck Fest, but also take part in the exclusive Shell Rimula Truck Racing Challenge. 

Photo:Truckrace.org

The Truck Racing Challenge was designed by Shell Rimula to let participants from all over the world put their truck racing team skills to the ultimate test. They navigated their way through a series of obstacles and trials with the guidance of expert instructors as they attempted to master truck control and accuracy tests, mechanical tasks, engineering skills and teamwork challenges in a bid to be crowned the Shell Rimula Truck Racing Champion!

SHELL ADVANCE CONTEST GRAND PRIZE WINNERS GET A TRIP TO CHINA AND A TRACK DAY

 Shell Advance Brand Manager Desiree Cheng (L) and Shell Associate Consumer Brand Manager Jamie Lai with the five lucky Grand Prize winners in Zhuhai

Recently, five lucky Malaysians had won the grand prizes of the Shell Advance Asia Talent Cup promotional contest held on the 31st of May to 30th July 2015. The lucky five won an all-expense paid trip to Zhuhai, China to catch the fourth round of the 2015 Shell Advance Asia Talent Cup (SAATC) motorcycle racing championsion which was held recently. I suppose you can consider them the extra support or cheerleaders for the seven Malaysian riders competing in that round. 

A week after the Grand Prize winners had enjoyed their trip to China, Consolation prize winners were treated to a fun day out on the tracks at the Elite PLUS Speedway Go-Kart Track at Shah Alam.  They were given an opportunity to go on laps on the 150cc MiniGP bikes (which  look absolutely tiny on some of the prize winners) or go-karts, compliments of Shell Advance.  Some of the Malaysian riders taking part in the 2015 SAATC also came for a meet-and-greet session and to train at the track. 

 Contest winners getting ready to go onto the Elite Speedway track in 150cc Mini GP bikes

ENJOY INSTANT CASH DISCOUNTS WITH SHELL HELIX MOTOR OILS THIS FESTIVE SEASON

Hello folks. I apologise for not posting anything over the past few days. I've been a tad lethargic this Fasting month. Anyways, Shell is offering all Malaysian car lovers the opportunity to enjoy the superior cleansing features of its Shell Helix range of synthetic motor oils for cars. Shell Helix’s consumer promotion is offering instant cash rebates, inclusive of GST.

Drivers will enjoy a RM30 discount with every purchase of Shell Helix Ultra with PurePlus Technology fully synthetic motor oil, and RM20 discount for Shell Helix HX 7 synthetic technology motor oil. The special cash discount promotion is valid until the end of July 2015. Drivers can enjoy the promotion at participating Shell petrol stations, workshops and spare part shops nationwide whilst stocks last.

News: SHELL ADVANCE ORGANISES HOLISTIC DEVELOPMENT PROGRAMME TO HELP MALAYSIAN ASIA TALENT CUP RIDERS

Start 'em young they say......

PRESS RELEASE
SHELL ADVANCE ORGANISES HOLISTIC DEVELOPMENT PROGRAMME TO HELP MALAYSIAN ASIA TALENT CUP RIDERS

Kuala Lumpur, June 25, 2015  – As part of a holistic approach to help the young Malaysian riders taking part in the 2015 Shell Advance Asia Talent Cup (“SAATC”), Shell Advance recently organised a special 3-day 2-night Rider Development Programme at Avani Sepang Goldcoast Resort.

MIBTC 2015: Shell Lubricants launches is driveline products - Rimula, Spirax and Gadus

Displaying (L-R) Shell Rimula Brand Manager Damon Chan, Shell Rimula Global Brand Manager Seow Lee Ming and Shell Lubricants General Manager Leslie Ng at the launch of Shell Driveline lubricants

Shell Lubricants took the opportunity to launch its driveline products at the MIBTC 2015 recently. The  products include Shell Rimula heavy duty diesel engine oils; Shell Spirax axle, transmission and gear oils; as well as Shell Gadus greases. Shell, is a household name in petroleum products offers a comprehensive range of lubricants that help protect engine and drivetrain components in all types of vehicles.