Wednesday, January 03, 2018

Industry News: Bentley Kuala Lumpur Appoints LAB Group As Their PR & Media Communications Agency

It has been announced that the LAB Group will be handling all PR and media communications duties, as well as media activity for Bentley Kuala Lumpur. Being the newly appointed partner to one of the best brands in the world in terms of luxury transportation, LAB will be entrusted with a whole lot of responsibility in terms of marketing and promoting Bentley Kuala Lumpur to Bentley owners, the Malaysian public and the media too.

One of the things that are quite interesting about the automotive industry as a whole is that it involves many different types of businesses aside from the manufacturing and selling of vehicles. Even in the supposedly simple matter of trying to sell cars it involves marketing which involves a whole lot of levels. 

Anyway, to cut to the chase, Bentley Kuala Lumpur now has LAB to handle a lot of communications for them. Public Relations is also an interesting field to be in especially if you have a client like Bentley.

Marketing & Communications Manager of Bentley Kuala Lumpur, Andrew Wong (R) and Group
Marketing Director of LAB, Imelda Yong (L) with the Bentley Continental GT V8 S.

KUALA LUMPUR, MALAYSIA 26th DECEMBER 2017 – Bentley Kuala Lumpur has appointed LAB as the official communications agency for Kuala Lumpur, Malaysia.
“Bentley is one of the most influential brands in the world. In Malaysia, we were looking for a partner who
showcased in-depth understanding, not only about the brand, but what it truly meant to be a Bentley owner,
as well as to engage with the emerging modern luxury segment. LAB was a clear choice as they provided
valuable insights and demonstrated a comprehensive understanding of the luxury segment, as well as the
behaviour of discerning Bentley owners.“ said Jerry Lee, Managing Director of Bentley Kuala Lumpur.

Marketing & Communications Manager, Andrew Wong added “2018 promises an exciting new chapter for
Bentley and the future of grand touring in Malaysia. With LAB Group’s expertise in localisation and identifying detailed communication and experience touch points, we are confident that they are able to shape
extraordinary experiences for our current and future Bentley owners, and ultimately drive the brand to the
next level.”

LAB Group will be handling all PR and media communications duties, as well as media activations for Bentley Kuala Lumpur.

“We are extremely excited to be entrusted with the brand. Bentley and its owners are extremely well traveled
and discerning individuals with class and character. We look forward to working with Bentley Kuala Lumpur’s progressive management on bringing the brand experience to the next level for Bentley owners, as well as
craft extraordinary experiences for the modern luxury segment in Malaysia”, said Imelda Yong, Group
Marketing Director of LAB.

LAB Group is a Boutique Consulting Group; providing a range of Management Consulting services with
expertise in Brand, Strategy, Activation, Cinematics, Digital, Public Relations, Displays and Properties. For more information on LAB please visit

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