Perodua has announced that they've sold more cars than their 2017 sales target of 202,000. The Malaysian compact car manufacturer sold 204,900 units and are now aiming to sell 209,000 for 2018. This is a target of 2% higher than the 204,900 cars sold last year and is based on Perodua's internal predictions where they expect the total industry sales volume to increase to 590,000 units this year.
As for 2017, it has been considered as another successful year for Perodua even though they actually sold more cars in 2016 - 207,100 units. According to Perodua this was due to the challenging market situation, economic uncertainty, competition and stricter hire purchase regulations. Whilst people were still buying, they were more cautious which led to a slightly downturn in total industry volume in 2017. But that being said, Perodua has come up top dog in a competitive climate.
You have got to give credit to the sales momentum of Perodua's first sedan in early 2017 as well as continuted demand for popular models like the Axia and the Myvi. The end of the year also saw the launch of the all-new Perodua Myvi which gained over 36,000 bookings (to date) in November (11,000 Myvi cars have been delivered to date). Perodua also report a change in their buyer profile, with more repeat car buyers as well as those buying for a second or third car rather than the usual first time buyers.
Perodua predicts that their numbers will climb due to the all-new Myvi's sales momentum too. The new Myvi is Perodua's own baby, built with only slight assistance and advice from their partners, Daihatsu. It is Perodua's first complete upper body design and actually looks good as well as has driving dynamics that are better than the previous model. It will be the main thrust of Perodua's sales for this year as it was launched late 2018 and Malaysians seem to like buying cars made in the same year of purchase.
Perodua President and Chief Executive Officer Datuk (Dr) Aminar Rashid Salleh had mentioned that they were doing their level best to keep up with the surprising demand of the Myvi 1.5 which actually made up 85% of the total number of bookings - Malaysians seem to like more powerful models even if they actually do not need it.
According to Datuk Aminar Rashid, Perodua's manufacturing arm, Perodua Manufacturing Sdn Bhd, has its staff working overtime to ensure deliveries are made within an acceptable time frame. He also added that Perodua will focus on maximising the sales potential of all its models in 2018 to meet the 209,000-unit
target.
Exports could feature more this year as last year, there was a dip in exports due to stiff competition in their main export market - Indonesia. The previous generation Myvi was exported as the Daihatsu Sirion and it has been around a while with newer offerings there. Of course, there were new markets for Perodua but the numbers are still small.
Perodua is also pushing for Pre-Owned vehicles which actually led to the opening of their hybrid new and used sales centre located along Jalan Pahang in Kuala Lumpur.
Aside from the sales performance target, Datuk (Dr) Aminar also said that the increase in demand this year will also have a positive impact on Perodua's vehicle production. Perodua estimates that 215,334 units to be produced at both its manufacturing facilities this year compared with 200,146 units in 2017. This is another targeted increase by Perodua. Perodua subsidiaries, Perodua Manufacturing Sdn Bhd produces the new Myvi and the Alza, while Perodua Global Manufacturing Sdn Bhd manufactures the Axia and Bezza.
As was the brief in early 2017 for the 2016 scorecard, Datuk (Dr) Aminar reiterated that Perodua is pushing for more after-sales business. So for 2017, the after-sales businesses have shown positive growth last year as the demand for reliable and quality service increased due to better awareness amongst their customers.
Perodua is expecting its service intakes to grow by 1.9% from 2.1 million intakes in 2017 to 2.14 million in 2018 and they will be pushing hard to ensure growth in their after-sales division. They will be meeting the expected increase in the number of after-sales customers by upgrading current facilities and also their staff's technical levels so that the customer experience will be improved by less waiting time and increased productivity at the service centres.
Finally, Perodua will keep on giving back to Malaysia. From their CSR or Corporate Social Responsibility programmes, Perodua has announced that thye will be undertaking a few long-term projects that will shape the youth and sports landscape.
The recently concluded Perodua Malaysia Masters, an international badminton tournament is one of these events. It is actually sponsored by Perodua's technical partner Daihatsu Motor Company of Japan using the Perodua name.
Expect more activity to come and more news from Perodua in 2018. Hey, it's Perodua and Malaysians want that reliability, efficiency and affordability.
(from left to right): Perodua Global Manufacturing Sdn Bhd President Datuk Ahmad Suhaimi Hashim, Perodua Auto Corporation Sdn Bhd President Mr Masanori Takahashi, Perodua President and Chief Executive Officer Datuk (Dr) Aminar Rashid Salleh, Perodua Auto Corporation Sdn Bhd Vice-President Dato' Zainal Abidin Ahmad, Perodua Executive Director Takamasa Kurinami
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