BMW Group Malaysia has announced that the premium automotive manufacturer sold 12,680 units of BMW, MINI and BMW motorrad (motorcycle) vehicles in 2017. This was a jump of 16% compared to 2016 where the group sold 10,906 units in total. From 12,680 units of 2017, BMW cars were the largest earners for the group with 10,618 units, followed by 1,010 MINI vehicles and this was followed by 1,052 units of its BMW motorcycles. 2017 was a good year for BMW here in Malaysia.
Of course, the brand also hit record numbers globally with a total 2,463,526 units delivered. This is the seventh record year for them in terms of global sales figures. The BMW brand saw a 4.2% increase in 2017. BMW delivered 2,088,283 vehicles from the figure mentioned above, while the MINI brand also grew 3.2% over the previous year with 371,881 deliveries. Sales across the BMW Motorrad range also increased by 13.2% with a total of 164,153 units delivered globally.
In Malaysia, The BMW brand grew by 18% in 2017, with BMW vehicles delivering a total of 10,618 BMW vehicles from 9,000 vehicles in 2016. In terms of sales by the models, the BMW 3 Series lead the way with 3,564 units delivered - 2,408 of which are units of the BMW 330e and BMW 330e M Sport. The hybrid BMW X5 xDrive40e is also a key contributor of the brand’s performance, with over 3,000 units sold last year. The BMW 740Le xDrive had over 400 units delivered. BMW is becoming quite a leader in terms of hybrid vehicle sales here in Malaysia.
BMW Group Malaysia looks forward to better things with 2018. This year, exports of the BMW 3 Series, BMW 5 Series and BMW 7 Series will begin. First to Vietnam and then the Philippines. The BMW Assembly Plant in Kulim increased its local assembly capabilities to over 10,000 vehicles in 2017 with a total investment of over RM10million. This is in line with the Malaysian government's plan to make Malaysia an export hub, especially in the Energy Efficient Vehicle sector. With the production incentives, it actually makes business sense for BMW to assemble and then export their cars to capitalise on the EEV incentives by producing hybrid cars (especially) here. It is good to hear that multi-national companies are using Malaysian as a point for exports in the South-East Asian region.
Of course, the sales performance of BMW here in Malaysia is also a key factor for the company in setting up shop. The dealer network and customer experience is also important. So adding to the company’s commitment to deliver greater ownership experience for its customers, BMW Group Malaysia had also introduced many customer-centric services such as the Full Circle Programme by BMW Credit Malaysia, and the Roadside Assistance and Accident Hotline Program for BMW, MINI and BMW Motorrad vehicles.
These new services were introduced last year on top of its existing premium offerings such as the BMW 5 Year Unlimited Mileage Warranty and Free Service Program, the BMW Tyre Warranty Program, and the MINI 4 Year Unlimited Mileage and Free Service Warranty program. It is no surprise that the BMW brand is growing. Steadily and quietly from the looks of it (compared to its other German rival).
Last year also marked another milestone in terms of the company's investments here in Malaysia. They also officially opened its newest Regional Parts Distribution Centre facilities at the Free Trade Zone of the Senai International Airport of Iskandar Malaysia. The new regional facility, which is built on an investment of over RM 130million, is one of the largest of its kind in the Asia Pacific region and supports over 22 countries in the region. This Parts centre as well as the local assembly of BMW cars for (the eventual) export throughout the region shows the investment and commitment of the company to Malaysia.
PRESS RELEASE
BMW Group Malaysia Delivers 12,680 Vehicles in 2017.
Premium automaker strengthens its commitment to Malaysia, charting the highest growth in the
Malaysian premium segment with a record breaking achievement growth of 16% and reinforcing
its position as the most successful premium hybrid vehicle brand in the country.
Cyberjaya, 16 January 2018 – BMW Group Malaysia achieved its finest performance in the
country with a total of 12,680 units of BMW, MINI and BMW Motorrad vehicles delivered in 2017.
This is the premium automaker’s seventh consecutive all-time high performance, achieving a
segment leading growth of 16% as compared to the same period in 2016 (10,906).
The success of BMW Group Malaysia mirrors that of the BMW Group worldwide. Globally, the
premium automaker achieved a new all-time sales high with a total delivery of 2,463,526
vehicles. A seventh consecutive year of record sales. In 2017, the BMW brand saw a 4.2%
boost in numbers with a total delivery of 2,088,283 vehicles while the MINI brand also charted a
new sales record in 2017, growing 3.2% over the previous year with 371,881 deliveries. Sales
across the BMW Motorrad range also increased by 13.2% with a total of 164,153 units delivered
worldwide.
Mr. Han Sang Yun, Managing Director and CEO of BMW Group Malaysia said, “We are humbled
by this achievement. Our successful growth here in Malaysia is a result of our absolute
commitment to the country as well as all our customers, dealers and their premium ownership
experiences. We are committed more than ever to serve the country and the South East Asian
region from Malaysia this year and set another benchmark with utmost excellence for the
premium automotive industry here. Going into 2018, with the continued support of the Malaysian
government, our customers and our strong dealership network, we will realise our investments
and plans for the region here and we hope in sustaining this momentum and achieving yet
another milestone for the Group and the country.”
The BMW brand grew by 18% in 2017, delivering a total of 10,618 BMW vehicles from 9,000
vehicles in 2016. The growth was predominantly driven by the BMW 3 Series with 3,564 units
delivered - 2,408 of which are units of the BMW 330e and BMW 330e M Sport. The BMW X5
xDrive40e is also a key contributor of the brand’s performance, with over 3,000 units sold last
year. The BMW 740Le xDrive which was introduced in the first half of 2017 took the concept of
Driving Luxury to the Mobility of the Future and had over 400 units delivered.
The successful delivery of BMW’s electrified vehicles to customers in Malaysia continues to
underline the company’s leadership role when it comes to electro-mobility and is an indication
that Malaysians are ready for the newest technology in the automotive industry. Driving its
product portfolio of BMW Hybrid vehicles with eDrive Technology forward, BMW Group
Malaysia will continue to prioritize on infrastructure and mobility services in its strategy to make
electric driving a more comfortable and convenient experience and a daily pleasure.
The launch of the all-new BMW 5 Series, the most progressive sport-business sedan, in the first
half of 2017 also accelerated the brand’s sales with over 1,600 units delivered.
MINI also grew from strength to strength, achieving the brand’s best record performance in 2017
with 1,010 MINI vehicles delivered. This marks a 12% increase from the previous year (902).
This feat continues to position MINI as the second fastest growing brand in the Malaysian
premium segment and is now the third largest brand in the segment. Last year, MINI added the
new MINI Countryman, MINI John Cooper Works Clubman and MINI John Cooper Works
Countryman to its portfolio.
BMW Motorrad meanwhile, delivered a total of 1,052 units of its motorcycles, charting a 5%
increase as compared to the previous year (1,004). 2017 saw the unveiling of five new
motorcycles – the BMW S1000RR, BMW R1200GS, BMW K1600 GT and Bagger and BMW R
nineT Urban GS.
Adding to the company’s commitment to deliver greater ownership experience for its customers,
BMW Group Malaysia also introduced the Full Circle Programme by BMW Credit Malaysia, and
the Roadside Assistance and Accident Hotline Program for BMW, MINI and BMW Motorrad
vehicles, on top of its existing premium offerings such as the BMW 5 Year Unlimited Mileage
Warranty and Free Service Program, the BMW Tyre Warranty Program, and the MINI 4 Year
Unlimited Mileage and Free Service Warranty program.
The leading premium automaker also opened its doors to its newest Regional Parts Distribution
Centre facilities at the Free Trade Zone of the Senai International Airport of Iskandar Malaysia.
The new regional facility, which is built on an investment of over RM 130million, is one of the
largest of its kind in the Asia Pacific region and supports over 22 countries in the region. This is a
testament to Malaysia being a key market for the BMW Group; a market that supports the
Group’s strategic business direction in expanding its footprint in the region.
In 2018, BMW Group Malaysia will begin delivery of the first BMW 3 Series, BMW 5 Series and
BMW 7 Series to Vietnam and the Philippines. To support the move, the BMW Assembly Plant in
Kulim increased its local assembly capabilities to over 10,000 vehicles in 2017 with an
investment of over RM 10million.
“This year is our 15 th year of operations in Malaysia and we are very proud to have established
ourselves as the leading provider of premium individual and sustainable mobility. We look
forward to another year of growth in every aspect – from our sales to the maturity of our product
portfolio to our leadership in electromobility and future mobility here in Malaysia,” said Han.
-End-
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