Wednesday, June 14, 2017

New marketing initiative that presents exclusive offers from Proton only at ASTRO's Go Shop - Get a year's free insurance when you buy a Proton via Go Shop

I suppose you folks are aware that TV, Mobile and online marketing has taken over a high percentage of retail marketing here in Malaysia. We see traditional retail outlets closing shop all over the place and people are purchasing things right from the comfort of their bed. Now PROTON, the national car manufacturer has now done the same. A first-of-a-kind collaboration for both PROTON and Astro GS Shop Sdn. Bhd. (Go Shop), Malaysians are now able to learn about the features of PROTON cars and register their interest to purchase across Go Shop TV, mobile and online platforms from the convenience of their own home. 


This could be the first step to actually buying your car online here in Malaysia. Customers who register their interest through Go Shop from 5 June to 30 June 2017 will enjoy the benefits of the on-going PROTON Stay Safe & Save promotion plus additional exclusive-to-Go Shop gifts of one year free Insurance and Road Tax; and a RM200 Go Shop eGiftCard! 

The PROTON Stay Safe & Save campaign promotion consists of:
 5-Year Free Service / 100,000Km, inclusive of parts and labour
 5-Year Warranty
 RM500 Festive Bonus
 RM500 Balik Kampung Bonus
and
 RM1,000 Loyalty Bonus for existing Proton owners

Customers can register their interest for this unique festive offer by:
1. Tuning in to Channel 118 and calling Go Shop’s 24 hour toll-free number displayed on TV;
2. Log-on to the website (www.goshop.com.my); or
3. Using any smart device to access the Go Shop mobile application that can be downloaded from the Google Play Store (Android users) and Apple App Store (iOS users).

So register your intent to purchase a PROTON and if you do, you may get that free insurance and road tax. Free insurance for a PROTON goes a long way especially if you don't have any NCB. RM1,600.00 (plus, minus) off the price does help pockets.

For a test drive review of the newly refined PROTON IRIZ 1.3 & 1.6, click here.



PRESS RELEASE
BRING JOY TO YOUR FAMILY THIS FESTIVE SEASON WITH PROTON AND GO SHOP!

Landmark marketing initiative that presents exclusive offers from Proton only at Go Shop

Kuala Lumpur, 13 June 2017 – Owning a new car is now made even more effortless,

convenient and enjoyable with an exclusive-to-Go Shop promotion with national carmaker,

PROTON. A first-of-a-kind collaboration for both PROTON and Astro GS Shop Sdn. Bhd. (Go

Shop), Malaysians are now able to learn about the features of PROTON cars and register their

interest to purchase across Go Shop TV, mobile and online platforms from the convenience

of their own sofa, without ever leaving their home!

Go Shop’s Chief Executive Officer, Grace Lee said, “Go Shop is continuously seeking for new

partners and new products to bring onboard and showcase on our multiple platforms, as well

as innovative ways to delight our customers. We are encouraged by the strong interest in

Proton IRIZ and the Proton PERSONA from our customers, having received more than 300

registered interests.

We continue to introduce new categories and expand existing ones – most recently in

muslimah wear, lifestyle, beauty and furniture products – to meet their needs and serve them

in an out-of-store environment.”

“At Proton, we are always open to new ideas and innovative ways of doing things. Our

partnership with Go Shop leverages on our respective companies’ strengths to offer a

mutually beneficial proposition. This is a ‘first-of-its-kind’ offering by both parties and we are

pleased that Malaysians have been receptive to this. We look forward to offering our

customers more exciting ways to engage with PROTON in the near future,” said Dato’ Ahmad

Fuaad Kenali, Chief Executive Officer of PROTON.

Customers who register their interest through Go Shop from 5 June to 30 June 2017 will enjoy

the benefits of the on-going PROTON Stay Safe & Save promotion plus additional exclusive-

to-Go Shop gifts of one year free Insurance and Road Tax; and a RM200 Go Shop eGiftCard!

The PROTON Stay Safe & Save campaign promotion consists of:

 5-Year Free Service / 100,000Km, inclusive of parts and labour

 5-Year Warranty

 RM500 Festive Bonus

 RM500 Balik Kampung Bonus

and

 RM1,000 Loyalty Bonus for existing Proton owners

Customers can register their interest for this unique festive offer by:

1. Tuning in to Channel 118 and calling Go Shop’s 24 hour toll-free number displayed on

TV;

2. Log-on to the website (www.goshop.com.my); or

3. Using any smart device to access the Go Shop mobile application that can be

downloaded from the Google Play Store (Android users) and Apple App Store (iOS

users).

Media Alert

For Immediate Release

The Proton IRIZ is a compact hatch that is big on comfort and even bigger on safety. With 5-

star ASEAN NCAP safety rating, it comes equipped with six airbags and a Reinforced Safety

Structure made through Hot Press Forming technology that makes it five times stronger than

galvanised steel.. The car’s Vehicle Dynamic Control ensures that you are in control of the car

at all times. Keyless Entry, Push Start Button, integrated daytime running lights and an

Android-powered touchscreen entertainment system with built-in GPS and Bluetooth link add

to the appeal and practicality of the Proton IRIZ.

Voted the Best Compact Car in the CarSifu Editor’s Choice Awards 2016, the modern and

stylish Proton PERSONA comes with all the conveniences you could wish for and more,

including Eco Drive Assist, Auto On/Off Headlamps, Remote Trunk Release, Reverse Camera

and All Round Sensors, WiFi and Bluetooth capabilities and rear USB chargers. On the safety

front, the Proton PERSONA has also achieved a 5-star ASEAN NCAP safety rating and comes

with Electronic Stability Control (ESC), Traction Control, six airbags, Hill Hold Assist, Brake

Assist and ISOFIX and top tether fixtures.

For more information on the Go Shop and Proton offer, visit www.goshop.com.my

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