The Perodua Bezza 1.0L (Automatic) has been launched in Sri Lanka. The launch, which was organised by Perodua's official distributor Unimo Enterprises Ltd was attended by Perodua President and Chief Executive Officer Datuk (Dr) Aminar Rashid Salleh and also graced by the presence of The Malaysia High Commissioner to Sri Lanka, His Excellency Wan Zaidi Wan Abdullah.
Also at the launch event was the mock key presentation to the first Perodua Bezza customers in Sri Lanka who bought 12 Bezza units for their car leasing company.
According to Perodua, Sri Lanka is the largest export market for the Perodua brand has so far seen 14,000 units sold between 1997 (when Perodua first started in Sri Lanka) and 2017 (as at end May). Unimo Enterprises currently imports the Perodua Axia, which sold 1, 400 units last year and now the Bezza is their second model in their line-up. Perodua has to date exported 5 models to Sri Lanka, which are the Perodua Kancil, Kenari, Kelisa, Viva and Bezza.
Unimo also believes that the Bezza will be well accepted in Sri Lanka as this car has all the features that appeals to all; it is spacious, well designed, fuel efficient and versatile. Let's also add reliability to that too.
Now for some bits that would actually surprise readers in Malaysia - The Perodua Bezza 1.0L (automatic transmission) is priced at 3.69 million Sri Lankan Rupees (RM103, 162.29). A standard 1.0G Automatic model costs RM39,300. The car has to face import costs like shipping, handling fees and the usual import taxes. Sri Lanka is also not part of the ASEAN region and it does not have any tax breaks like what we get. So folks, we do have certain things to be thankful about. That being said, a company just bought 12 Bezzas for leasing. That must say something.
Overall, Perodua has exported 1,600 units this year (from January to May 2017) to 6 countries, including to Indonesia under the Daihatsu’s Sirion.
Mr Mahesh Mallawaarachchi (left) followed by Mr Milindu Mallawaarachchi, Perodua President and Chief Executive Officer, Datuk (Dr) Aminar Rashid Salleh (third left), United Motors Sri Lanka PLC Group Chief Executive Officer, Mr Chanaka Yatawara (fourth left), Perodua Executive Director, Mr Takamasa Kurinami (second right) and Mr Mahesh Gunathilaka, Group Chief Executive Officer of United Motors Ltd.
PRESS RELEASE
The Perodua Bezza makes debut in Sri Lanka
From left, United Motors Sri Lanka PLC Group Chief Executive Officer, Mr Chanaka Yatawara, lighting an oil lamp as part of the Perodua Bezza launch gambit in Colombo, Sri Lanka, followed by the Malaysia High Commissioner to Sri Lanka, His Excellency Wan Zaidi Wan Abdullah (second left), Perodua President and Chief Executive Officer, Datuk (Dr) Aminar Rashid Salleh (second right) and Perodua Executive Director, Mr Takamasa Kurinami (right).
Colombo, 7 June: The Bezza 1.0L (automatic transmission) makes its debut in Sri
Lanka yesterday in a big event launch organised by Perodua’s official distributor,
Unimo Enterprises Ltd.
Sri Lanka is the largest export market for the Perodua brand has so far seen 14,000
units sold between 1997 and 2017 (as at end May). Currently Unimo imports the
Perodua Axia, which sold 1, 400 units last year and now the Bezza.
“We (Perodua) are still relatively small in Sri Lanka but we see a lot of potential as
the country’s economy expands,” Perodua President and Chief Executive Officer,
Datuk (Dr) Aminar Rashid Salleh said at the launch.
The Malaysia High Commissioner to Sri Lanka, His Excellency Wan Zaidi Wan
Abdullah, graced the event.
“Starting this year, we are seriously looking at further expanding our current export
markets and studying new ones as we work to realise our vision of becoming a
regional player,” Aminar said.
Since 1997, Perodua has exported 5 models to Sri Lanka, which are the Perodua
Kancil, Kenari, Kelisa, Viva and Bezza.
“We wish to thank Perodua for all the support it has shown Unimo over the past 21
years and we look forward to growing the Perodua brand in this country,” Unimo
Group Chief Executive Officer / Executive Director Mr. Chanaka Yatawara.
“We believe that the Bezza will be well accepted in Sri Lanka as this car has all the
features that appeals to all; it is spacious, well designed, fuel efficient and versatile –
a winning combination,” Mr. Chanaka Yatawara said.
The Perodua Bezza 1.0L (automatic transmission) is priced at 3.69 million Sri
Lankan Rupees (RM103, 162.29).
Overall, Perodua has exported 1,600 units this year (from January to May 2017) to 6
countries, including to Indonesia under the Daihatsu’s Sirion.
“Since we started our export programme, we have exported 75,000 vehicles. At its
height, we exported to 21 different countries,” Aminar said.
No comments:
Post a Comment