I suppose you folks are aware that TV, Mobile and online marketing has taken over a high percentage of retail marketing here in Malaysia. We see traditional retail outlets closing shop all over the place and people are purchasing things right from the comfort of their bed. Now PROTON, the national car manufacturer has now done the same. A first-of-a-kind collaboration for both PROTON and Astro GS Shop Sdn. Bhd. (Go Shop), Malaysians are now able to learn about the features of PROTON cars and register their interest to purchase across Go Shop TV, mobile and online platforms from the convenience of their own home.
