Kuala Lumpur, June 15, 2017
NAZA EURO MOTORS REVS UP DS PREMIUM BRAND WITH NEW FLAGSHIP DS 5
DS has finally been officially launched as a go-it- alone brand with the unveiling of
the new DS 5. The New DS 5 is a vehicle of avant-garde styling, allying dynamic
behaviour, refinement and attention to detail with a selection of advanced
technologies. It embodies all the attributes of present and future DS vehicles, even
more upmarket look as DS attempts to establish itself as a stylish alternative to
existing premium car makers. All Citroen badging has been removed and is now a
stand-alone identity. The DS flagship model introduces the brand identity and gains
the new front face along with other qualities that make it a true DS.
"The new DS 5 is the flagship model that introduces the brand’s new stand-alone
identity with its impressive new front end with avant-garde styling," said Dato’
Samson Anand George, Group Chief Operating Officer, Automotive Group, Naza
Corporation Holdings Sdn Bhd.
The most eye-catching enhancement to the new DS 5 is the new chrome
hexagonal frame grille with the DS monogramme emblazoned in the centre.
Maintaining its bold and aerodynamic features, the DS 5 front end stands out with
even more character and prestige referred to as the DS Wings. The DS ‘wings’ flow
seamlessly into the xenon headlights which are surrounded by the brand’s new LED
This new avant-garde styling presents a new look to the DS 5. Its sabre design cues
are retained and flows from the tip of the lights up the edge of the bonnet while the
rear has a flamboyant ‘flame thrower’ rear lights and twin tailpipes. The view from
the rear underlines the status of the DS 5 with its signature stylish rear lights
complimenting its tailgate spoilers.
The new DS 5 is powered by a 1.6 – litre turbo high powered engine with direct
petrol injection that delivers 163 at 6,00rpm and 240 NM of torque and mated with
six-speed automatic transmission. Its fuel consumption over a combined cycle, has
improved to 5.9km per litre with CO2 emissions of 135g/km.
The cabin of the new DS 5 lends a touch of aerospace design. The most symbolic
feature is the aviation-inspired cockpit style. The driving position is technically
designed around the driver. The main controls are grouped on two central consoles,
one low and one overhead, with specially designed buttons, dials and toggle
switches, inspired by the aerospace industry. Sweeping over the cockpit of the New
DS 5 are three dramatic skylights with electric sunshades that help to create a truly
inspiring interior ambience. The button and toggle switches are in two groups: one
around the gear selector and one overhead. Made from beautiful brushed
aluminium, it gives the dashboard an uncluttered feel.
The New DS 5 continues the high-tech driving experience with a colour touchdrive
interface. This new system provides easy access to all in-car functions from
navigation to music. It also simplifies the interior layout. This latest generation
screen also includes New Mirror Screen technology. This function lets users mirror
smartphone content onto the colour screen, in order use all their apps safely.
The Denon Hi-Fi audio system with six speakers and boot-mounted
subwoofer, making it the perfect place to enjoy the Denon sound system. It is
also complimented with a USB/IPOD with Bluetooth connectivity and an automatic
dual zone air-conditioning system. The lavish nature of the cabin is available in two
colour, highlighted with the new Basalt Black and Sand Beige premium leather
Other innovative features include a colour head-up display on a transparent blade,
push-start ignition as well as a keyless access. The new DS 5 is also able to lock
and unlock by simply touching the door handle.
In addition, the new DS 5 is equipped with electric front seats with memory
functionality, front and rear parking sensors, and an electric parking brake. The new
DS5 also comes with an 18” alloy rims, sensor activated headlights and wipers, side
mirror turn light and daytime running light.
The new DS5 meets the highest standards of safety and comfort for both driver and
passengers. Its safety standard features include Electronic Stability Program (ESP),
Anti-Lock Braking System (ABS), Emergency Brake Assist (EBA), Electronic Brake
Distribution (EBD) and Dynamic Stability Control (DSC). It is also fitted with six
airbags; driver airbags, front passenger airbag with deactivate switch, two driver and
front passenger side airbags and two curtain airbags.
The DS5 comes with five-year years Peace of Mind warranty valid for a total of 5
years or up to 120,000km whichever comes first; 24-hour Roadside Assistance
service and exclusive access to the Sky Lounge by Naza at Subang Airport, all to
provide the best ownership experience for its customers.
The on-the- road price with insurance for the DS5 is RM198,888. Colour options for
the new DS5 are Artense Grey, Noir Perla Nera, Bleu Encre, Pearl White and