Thursday, June 15, 2017

NAZA EURO MOTORS LAUNCHES THE DS AS A SEPARATE PREMIUM BRAND FROM CITROEN WITH NEW FLAGSHIP DS 5

DS has been officially launched as a premium stand-alone brand which now sits clearly one level up from Citroen. With the unveiling of the new DS 5, all Citroen badging has been removed and DS is now a stand-alone brand globally and here in Malaysia. This flagship model introduces the new DS brand identity as well as gaining a new front end restyle that signifies its status as a premium model. NAZA Euro Motors, the distributors of Citroen, and DS, here have just launched the car in Malaysia.


The New DS 5,  is a vehicle of avant-garde styling inside and out as it already was prior to this facelift. It embodies all the attributes of present and future DS vehicles. Of course, the new DS badging promotes an even more upmarket look than the one before as the PSA Group via the DS brand attempts to establish itself as a stylish alternative to existing premium car makers. I personally want to see how this does on a global scale also.

But anyway, when it comes to the new DS 5, I actually got to view it at the new Citroen, DS, Peugeot combined showroom in Glenmarie, Shah Alam. It is a unique take on how a premium car should look like. It is stylish hatchback type of body shape with a lot of unique touches. Much like the larger Citroen of old, they have the unique trait of having a premium car with a hatch. Definitely different from the norm.

Certain pre-facelift characterful styling touches like the chrome strips from the lights to the A-pillar are retained as it is a prominent feature in the car. As are the very nicely quilted leather seats which look like the come from the same factory as those luxury French handbags. Of course, I do wish it was actually more outrageous than it is. I do like even more flamboyant French cars. 

The new DS 5 is powered by PSA's venerable 1.6 – litre turbocharged petrol engine with direct injection. It makes 163hp at 6,00rpm and 240 NM of torque and is coupled with a six-speed automatic transmission. Its fuel consumption over a combined cycle, has improved to 5.9km per litre with CO2 emissions of 135g/km.

The on-the- road price with insurance for the DS5 is RM198,888. Colour options for the new DS5 are Artense Grey, Noir Perla Nera, Bleu Encre, Pearl White and Whisper Purple. The DS5 comes with five-year years Peace of Mind warranty valid for a total of 5 years or up to 120,000km whichever comes first; 24-hour Roadside Assistance service and exclusive access to the Sky Lounge by Naza at Subang Airport, all to provide the best ownership experience for its customers. 






PRESS RELEASE
Kuala Lumpur, June 15, 2017

NAZA EURO MOTORS REVS UP DS PREMIUM BRAND WITH NEW FLAGSHIP DS 5

DS has finally been officially launched as a go-it- alone brand with the unveiling of

the new DS 5. The New DS 5 is a vehicle of avant-garde styling, allying dynamic

behaviour, refinement and attention to detail with a selection of advanced

technologies. It embodies all the attributes of present and future DS vehicles, even

more upmarket look as DS attempts to establish itself as a stylish alternative to

existing premium car makers. All Citroen badging has been removed and is now a

stand-alone identity. The DS flagship model introduces the brand identity and gains

the new front face along with other qualities that make it a true DS.

"The new DS 5 is the flagship model that introduces the brand’s new stand-alone

identity with its impressive new front end with avant-garde styling," said Dato’

Samson Anand George, Group Chief Operating Officer, Automotive Group, Naza

Corporation Holdings Sdn Bhd.


The most eye-catching enhancement to the new DS 5 is the new chrome

hexagonal frame grille with the DS monogramme emblazoned in the centre.

Maintaining its bold and aerodynamic features, the DS 5 front end stands out with

even more character and prestige referred to as the DS Wings. The DS ‘wings’ flow

seamlessly into the xenon headlights which are surrounded by the brand’s new LED

light signature.

This new avant-garde styling presents a new look to the DS 5. Its sabre design cues

are retained and flows from the tip of the lights up the edge of the bonnet while the

rear has a flamboyant ‘flame thrower’ rear lights and twin tailpipes. The view from

the rear underlines the status of the DS 5 with its signature stylish rear lights

complimenting its tailgate spoilers.

The new DS 5 is powered by a 1.6 – litre turbo high powered engine with direct

petrol injection that delivers 163 at 6,00rpm and 240 NM of torque and mated with

six-speed automatic transmission. Its fuel consumption over a combined cycle, has

improved to 5.9km per litre with CO2 emissions of 135g/km.

The cabin of the new DS 5 lends a touch of aerospace design. The most symbolic

feature is the aviation-inspired cockpit style. The driving position is technically

designed around the driver. The main controls are grouped on two central consoles,

one low and one overhead, with specially designed buttons, dials and toggle

switches, inspired by the aerospace industry. Sweeping over the cockpit of the New

DS 5 are three dramatic skylights with electric sunshades that help to create a truly

inspiring interior ambience. The button and toggle switches are in two groups: one

around the gear selector and one overhead. Made from beautiful brushed

aluminium, it gives the dashboard an uncluttered feel.

The New DS 5 continues the high-tech driving experience with a colour touchdrive

interface. This new system provides easy access to all in-car functions from

navigation to music. It also simplifies the interior layout. This latest generation

screen also includes New Mirror Screen technology. This function lets users mirror

smartphone content onto the colour screen, in order use all their apps safely.


The Denon Hi-Fi audio system with six speakers and boot-mounted

subwoofer, making it the perfect place to enjoy the Denon sound system. It is

also complimented with a USB/IPOD with Bluetooth connectivity and an automatic

dual zone air-conditioning system. The lavish nature of the cabin is available in two

colour, highlighted with the new Basalt Black and Sand Beige premium leather

upholstery.

Other innovative features include a colour head-up display on a transparent blade,

push-start ignition as well as a keyless access. The new DS 5 is also able to lock

and unlock by simply touching the door handle.

In addition, the new DS 5 is equipped with electric front seats with memory

functionality, front and rear parking sensors, and an electric parking brake. The new

DS5 also comes with an 18” alloy rims, sensor activated headlights and wipers, side

mirror turn light and daytime running light.

The new DS5 meets the highest standards of safety and comfort for both driver and

passengers. Its safety standard features include Electronic Stability Program (ESP),

Anti-Lock Braking System (ABS), Emergency Brake Assist (EBA), Electronic Brake

Distribution (EBD) and Dynamic Stability Control (DSC). It is also fitted with six

airbags; driver airbags, front passenger airbag with deactivate switch, two driver and

front passenger side airbags and two curtain airbags.

The DS5 comes with five-year years Peace of Mind warranty valid for a total of 5

years or up to 120,000km whichever comes first; 24-hour Roadside Assistance

service and exclusive access to the Sky Lounge by Naza at Subang Airport, all to

provide the best ownership experience for its customers.

The on-the- road price with insurance for the DS5 is RM198,888. Colour options for

the new DS5 are Artense Grey, Noir Perla Nera, Bleu Encre, Pearl White and

Whisper Purple.

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