Continental Tyres PJ Malaysia Sdn Bhd (CTM) in partnership with Media Prima Radio Network recently conducted their bubur lambuk (a kind of porridge made only during the fasting month) giveaways for 3 weeks leading up to Hari Raya this year. This initiative was a first for CTM in giving back to the community. During the Ramadhan period as CTM's version of breaking fast with fellow Malaysians, a number of bubur lambuks were distributed at selected Petronas kiosks and R&R stops. Radio announcers from Kool FM and Hot FM made special guest appearances during the sessions too.
The campaign kick started on the 6th of June until 22nd June, twice a week for 3 weeks starting from 4:30pm till 6:00pm. Positive feedbacks were well received all around with a total number of 3,000 cars reached.
Moreover, in conjunction with Continental's corporate social responsibility initiative, free tyre safety checks were given to those in attendance at the various venues. Members of the public received an exclusive tyre check from the Continental squad in ensuring that their tyres were in perfect condition be it through the respective tyres' air pressure or tread depth.
"Safety has always been our priority and what better way of doing so then a tyre check with a little smile along the way by breaking fast with some sweet porridge. We are proud to be able to partner with Media Prima in creating awareness on the importance of proper and regular tyre checks especially for long travels during the festive season. Never a fuss to always ensure your tyres last", said Mr. Cameron Wilson, Managing Director of CTM.
This campaign was just one of the many initiatives Continental had in making the journey as safe as possible especially during this Raya holiday.
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