Wednesday, June 07, 2017

MERCEDES-BENZ MALAYSIA TOGETHER WITH HAP SENG UNVEILS THE HAP SENG KUCHING AUTOHAUS - THE FIRST INTEGRATED ONE STOP CENTRE IN EAST MALAYSIA

Mercedes-Benz Malaysia Sdn Bhd (MBM) together with authorised dealer partner Hap Seng, today unveiled its first integrated one-stop 3S centre, Hap Seng Kuching Autohaus, in East Malaysia. The Hap Seng Kuching Autohaus is unique in its outlook. It features two dedicated reception lounges, one for customers of Mercedes-Benz Cars and another for Mercedes-Benz and FUSO Commercial Vehicles.



Hap Seng has to date invested a total of RM237 million in enhancing and expanding their Mercedes-Benz dealerships and centres so that customers can have better access and interaction at these facilities. Out of that amount, this new Hap Seng Kuching Autohaus had cost RM53 million alone. An achievement on its own bringing higher levels of customer experience to Mercedes-Benz customers in East Malaysia.


This new Autohaus is strategically situated in the heart of Kuching, and will cater to a wide selection of customers ranging from industrial players to the local business community. This is actually quite a new concept in terms of how an Autohaus is usually like as there hasn't been one with such a combined concept here that I know of. Of course, it does kill two birds with one stone. Note the photo above which is the part handling the commercial vehicles compared to the one above it.

This 3S centre has a built-up area of 18,383 sq m and it also adheres to the Mercedes-Benz Presentation System II (MPS II). It is a full-fledged 3S centre and is managed by 40 personnel who are trained and equipped with knowledge in sales, technical services and spare parts matters. The service centre is capable of servicing up to 510 vehicles a month and has 16 work bays and a spray booth for paint repairs (shown right below).  The Autohaus is also equipped with an integrated full length work pit, capable of servicing an extensive range of Mercedes-Benz and FUSO Commercial Vehicles.

Hap Seng Kuching Autohaus is located at Lot 11298, Section 64, KTLD, Jalan Datuk Abang Abdul Rahim, 93450 Kuching, Sarawak. 


Everything feels familiar. No different from any other Mercedes-Benz centre located in the Klang Valley...
..except they do service trucks in a single location.



PRESS RELEASE
Mercedes-Benz Malaysia Unveils the First Integrated One-Stop Centre In East Malaysia

·         The first in East Malaysia, Mercedes-Benz Hap Seng Kuching Autohaus is an integrated one-stop centre for sales of Mercedes-Benz passenger cars, commercial vehicles and after sales.

·         Mercedes-Benz Malaysia together with Hap Seng strengthens presence in East Malaysia with an additional investment of RM53 million.

·         Mercedes-Benz continues its efforts in delivering the Best Products and Best Customer Experience.

(from left) Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner and Hap Seng Consolidated Berhad, Group Chief Operating Officer and Hap Seng Star Chief Executive, Mr Harald Behrend.

Kuching, 7 June 2017 – Mercedes-Benz Malaysia Sdn Bhd (MBM) together with authorised dealer partner Hap Seng, today unveiled its first integrated one-stop centre, Hap Seng Kuching Autohaus, in East Malaysia. This comes as Mercedes-Benz Malaysia and its network dealer continues to enhance customer touchpoints by delivering its best vehicles, service quality and extensive after-sales expertise for the region.

Hap Seng has todate invested a total of RM237 million in enriching customer touchpoints nationwide, with an investment of RM53 million for the Hap Seng Kuching Autohaus alone.

“The launch of Mercedes-Benz Hap Seng Kuching Autohaus signifies our enduring commitment to strengthening our presence in East Malaysia. This market is very important to us, and together with our dealer partner, this Autohaus will offer our valued customers here our best products, best service and best customer experience. Our aim is to continuously grow our customer touchpoints to offer exceptional experiences, as we maintain our lead in Malaysia’s premium automotive segment,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner.

Part of a highly successful on-going partnership between principal and authorised dealer partner, the Hap Seng Kuching Autohaus features two   dedicated reception lounges, one for customers of Mercedes-Benz Cars and another for Mercedes-Benz and FUSO Commercial Vehicles.

Hap Seng Kuching Autohaus is strategically situated in the heart of Kuching, catering to a wide selection of customers ranging from industrial players to the local business community.  A full-fledged 3S centre, Hap Seng Kuching Autohaus is managed by 40 personnel who are well-versed in sales, technical services and spare parts. Capable of servicing up to 510 vehicles a month, Hap Seng Kuching Autohaus has 16 work bays and a spray booth.  The Autohaus is also equipped with an integrated full length work pit, capable of servicing an extensive range of Mercedes-Benz and FUSO Commercial Vehicles.

Hap Seng Consolidated Berhad Group Chief Operating Officer and Hap Seng Star Chief Executive, Mr Harald Behrend, explained, “For more than 40  years, we have been devoting our efforts to delivering an exclusive premium experience that is synonymous with the Mercedes-Benz brand. Hap Seng Star currently has eight passenger car dealerships, and Hap Seng Commercial Vehicle has seven outlets nationwide. We remain as passionate and committed as ever to continue setting the highest standards of automotive excellence, be it retail or customer experience.”

With a built-up area of 18,383 sq m, Hap Seng Kuching Autohaus adheres to the Mercedes-Benz Presentation System II (MPS II), the benchmark in automotive customer experience.

“Sarawak is a key market for Mercedes-Benz Commercial Vehicles as it is the fourth largest market in Malaysia after Klang Valley, Johor and Penang. So it is only natural that we extend our wide range of services to commercial vehicle customers here in Sarawak. By introducing a dedicated facility combined with the latest tools and equipment for Mercedes-Benz Commercial vehicles, we continue to support commercial vehicle customers in their business,” added Dr Claus Weidner.

Todate, Hap Seng operates in 11 locations such as Bukit Tinggi, Balakong, Jalan Sultan Ismail, Jalan Ipoh, Kinrara, Klang, Ipoh, and Kuantan in Peninsular Malaysia.  In East Malaysia, Hap Seng is present in Kuching, Miri and Kota Kinabalu.

Hap Seng Kuching Autohaus is located at Lot 11298, Section 64, KTLD, Jalan Datuk Abang Abdul Rahim, 93450 Kuching, Sarawak. 

For more information, please visit www.hapseng.mercedes-benz.com.my or call tel: 082 - 356 611 (Sales and Service) or 082 – 356 886 (for Hap Seng Commercial Vehicle).

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