Monday, August 22, 2016

News: Volkswagen Malaysia is Official Partner for Upcoming Malaysian made ‘KL Wangan’ movie



Volkswagen Malaysia and Centro Pictures recently signed a partnership agreement that sees Volkswagen becoming an official sponsor of Centro Pictures’ upcoming street racing movie, ‘KL Wangan’. The agreement was signed during a ceremony held at Volkswagen Gombak last week. This is actually something historical for the Malaysian film industry. It is a milestone that marks the first time an international car marquee is supporting a local film production here in Malaysia, the collaboration represents a unique way for Volkswagen to showcase the performance, reliability and distinct design of its products.

‘KL Wangan’, which roughly translates to KL midnight race, promises to be packed with high speed car chases and thrills. The film is directed by actor/director, Pekin Ibrahim (pictured above) and will showcase some of Volkswagen’s most iconic models – the high-performance Golf R, the Golf GTI, the much-loved Beetle, and the soon-to-be launched all-new Passat. 

Quite curious in how the director is going to go about with this product placement thingy. A Volkswagen in every scene where it is outdoors? Let's just wait and see.

If you're interested, our Golf R test drive is here and the Beetle 1.2TSI review is here

Volkswagen Malaysia is Official Partner for Upcoming
‘KL Wangan’ movie by Pekin Ibrahim

KUALA LUMPUR, 22 August 2016 – Volkswagen Malaysia and Centro

Pictures has signed a partnership agreement that sees Volkswagen

becoming an official sponsor of Centro Pictures’ upcoming street racing

movie, ‘KL Wangan’. The agreement was signed during a ceremony held

at Volkswagen Gombak last week.

A historical milestone that marks the first time an international car

marquee is supporting a local film production here in Malaysia, the

collaboration represents a unique way for Volkswagen to showcase the

performance, reliability and distinct design of its products.

‘KL Wangan’, which roughly translates to KL midnight race, promises to

be packed with high speed car chases and thrills. The film is directed by

talented actor, Pekin Ibrahim and will showcase some of Volkswagen’s

most iconic models – the high-performance Golf R, the Golf GTI, the

much-loved Beetle, and the soon-to- be launched all-new Passat.

“Volkswagen Malaysia is pleased and thrilled to be a part of this

upcoming movie and we see this is as a great platform for us to build our

brand presence in the Malaysian market. The local film industry has seen

tremendous growth in the recent years and through ‘KL Wangan’, we are

confident that it will only continue to strengthen. We thank Pekin and the

team at Centro Pictures for this opportunity and we wish them all the best

for the movie,” said Isabela Pascu, Marketing Director of Volkswagen

Malaysia.

Pekin, himself is a Volkswagen owner and enthusiast, will also star in the

movie, alongside actors Faizal Hussein, Jasmine Suraya, Kazuto, Emily

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Lin and Farouk. Production began on 21st August, with filming scheduled

to take place around big cities and iconic landmarks in Malaysia.

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