Industry news: All-New Proton Persona receives ASEAN NCAP 5-Star Rating for all variants

The all-new Proton Persona has been given a 5-Star ASEAN NCAP rating. In a gesture of confidence in Proton, ASEAN NCAP has stated that since the Persona is the sedan version of Iriz, with comparable occupant protection to the Iriz, they are extending the rating of Proton Iriz to the Persona. High confidence in the car indeed. 

Such move was adopted as ASEAN NCAP feels the volume of the car is not yet available to justify the test. On Proton’s side, as the Persona is an enhancement of the Iriz, there is no reason for the car to perform the actual test. Nevertheless, once there is volume, ASEAN NCAP might consider crash testing the car.

But I agree as the car is essentially the sedan version of the Iriz. It is the same until the B-pillar or the middle of the car. Then the car gets a new rear end with a large 510liter boot. The door frames are the same and for frontal and side impact crash tests, it would definitely perform like the Iriz. 

The following are the details of Proton Persona results.

 Proton Persona scored well in the AOP with 14.07 points that places the newly produced car model in the 5-Star category.

 The Persona is equipped with standard ISOFIX and top tether in all its variants. It met 82% compliance in the COP category, which is in the 4-Star range.

 The sedan comes as standard with dual frontal airbags and SBR for both frontal occupants.

The launch is reported here, whilst the test drive on the Proton Test Track is here. If you are interested in further reading.

MEDIA RELEASE

ASEAN NCAP – SAFER CARS FOR ASEAN REGION

5-Star ASEAN NCAP Rating for Proton Persona

Kajang, 23 August 2016 – The New Car Assessment Program for Southeast Asian Countries (ASEAN

NCAP) released new crash test results for the latest model of Malaysia’s first national car maker,

Proton, the Persona, a new sedan version of Proton Iriz. As the Persona is the sedan version of Iriz,

with comparable occupant protection to the Iriz, ASEAN NCAP is extending the rating of Proton Iriz to

the Persona. Such move was adopted as ASEAN NCAP feels the volume of the car is not yet available

to justify the test. On Proton’s side, as the Persona is an enhancement of the Iriz, there is no reason

for the car to perform the actual test. Nevertheless, once there is volume, ASEAN NCAP might consider

crash testing the car.

In addition to the similarity in the car’s crashworthiness, the Persona also has similar features as the

Iriz in which it is equipped with standard dual frontal airbag, Electronic Stability Control (ESC), Seatbelt

Reminder System (SBR) for both frontal occupants, and ISOFIX and top tether for child restraint

system. Thus, in the Adult Occupant Protection (AOP) category, the Persona obtained 14.04 points, a

score that places it in the 5-Star rating. The Persona also had a good score in the Child Occupant

Protection (COP) assessment, with 82% compliance, it is in the 4-Star category.

ASEAN NCAP Chairman, Prof. Dr. Wong Shaw Voon said:

“As a leading car manufacturer in the country, the consumers look to Proton to produce cars that are

not only handsomely designed but are equipped with practical safety features and have high demand

on crashworthiness performance. With Proton Persona, Proton provides options for the consumers

to choose, ranging from hatchback to sedan, without compromising any safety performance. Although

the Persona is an extended rating, ASEAN NCAP had verified the results by examining the crash data

from the development test by Proton at MIROS PC3 and comparing it with Iriz’s crash data. As such,

all of the new Persona variances are awarded with 5-Star ASEAN NCAP. Congratulations to Proton for

this achievement.”

ASEAN NCAP Secretary-General, Mr. Khairil Anwar Abu Kassim said:

“There have been tremendous improvements in the safety level of cars manufactured in Malaysia and

also the ASEAN region in general, since the establishment of ASEAN NCAP. We can now see excellent

2

safety levels have been incorporated among new locally produced cars. Proton Persona is one good

of example of such cars. Hence, ASEAN NCAP would like to congratulate Proton for producing a 5-Star

car and also to thank the Malaysian manufacturers for standardizing safety for vehicle consumers and

not offering it as an option.”

The following are the details of Proton Persona results.

 Proton Persona scored well in the AOP with 14.07 points that places the newly produced car

model in the 5-Star category.

 The Persona is equipped with standard ISOFIX and top tether in all its variants. It met 82%

compliance in the COP category, which is in the 4-Star range.

 The sedan comes as standard with dual frontal airbags and SBR for both frontal occupants.