Today, Volvo Car Malaysia and Federal Auto Holdings Berhad launched their new Volvo Retail Experience (VRE) showroom in Menara MBMR which is located close to the original showroom located beside the Federal Highway. This brand spanking new centre replaces the iconic original Federal Auto Volvo showroom which would be sorely missed. But this is actually part of what I believe to be the Volvo revival here (the first was the stupendous XC90 T8) and this is the shape of Volvo showrooms to come here in Malaysia.
This showroom will be the first to implement Volvo's latest showroom concept which is the Volvo Retail Experience (VRE) – an important next step in Volvo’s journey into transitioning into a true luxury marque (as it should have been).
The new VRE Showroom costs over RM10 Million and spanning an area of 16,685 sq. feet, the showroom is up to Volvo's current global standards and feature the latest product and service offers by Volvo. This is essentially a 3S center, as it will also provide an improved aftersales service experience, giving more importance to service customers than ever before at this location compared to the older showroom.
The interior of the VRE showroom features Volvo's new ‘living room’ concept. This is where customers can relax whilst waiting for their cars to be serviced or for customers to sit down and decide whilst making their purchase. This 'living room' section takes up 40% of the showroom, while 60% is dedicated to a contrasting ‘street’ displaying area showcasing Volvo’s new car range.
The contrasting 'street' area is actually shielded from the outside. Most of the showroom will have frosted glass with the exception of windows framed in something that looks like Scandinavian pine which will feature a Volvo car visible from the outside. This draws the focus of those passing-by the showroom whilst on the Federal Highway. The delivery area is also open and surrounded by pine wood cladding or framing. There is also the added convenience of a charger for Volvo Plug-in Hybrids to use right beside the delivery area for Volvo Plug-In Hybrids like the XC90 T8 to use.
The new showroom is quite nice and cosy. It is more than just a step up from the old place. It is a very nice place to sit down and buy a Volvo. Very customer oriented in a lot of aspects with the appropriate ambiance for the brand to push higher up and back into the limelight here in Malaysia.
The new showroom is at Menara MBMR and opens from 9.00 am to 7.00 pm on Monday to Saturday and 9.30am to 5.00pm on Sunday.
Delivery room
PRESS RELEASE
Volvo Car Malaysia and Federal Auto Holdings rolls out new
showroom at Menara MBMR
The Volvo Retail Experience debuts in Malaysia as part of Volvo Car Malaysia’s
overarching customer engagement strategy.
: (From L-R) Mr Lennart Stegland, Managing Director of Volvo Car Malaysia; together with Mr Aqil Ahmad Azizuddin, Chairman of Federal Auto Holdings Berhad signing the plaque to commemorate the official launch of the new Volvo KL showroom.
KUALA LUMPUR – Volvo Car Malaysia and Federal Auto Holdings Berhad have today
launched their new showroom in Menara MBMR, replacing the iconic Volvo showroom
located along Federal Highway. This showroom will be the first to implement the new
Volvo Retail Experience (VRE) – an important next step in Volvo’s journey as a true
luxury marque.
Costing more than RM10 Million and spanning an area of 16,685 sq. feet, the showroom
will keep to global standards and feature the latest product and service offers by Volvo.
As part of the Volvo Retail Experience, it will also provide an improved aftersales service
experience, giving more importance to service customers than ever before.
“The Volvo Retail Experience is just one of our strategies to strengthen and close the
gap with our competitors. As we continue to introduce products that are well-designed,
luxurious and safe, we strive to extend the same feeling to our customers from the very
moment they enter our retail environment. With this new showroom, we look forward to
continually engage with our fans and win over new ones,” said, Lennart Stegland,
Managing Director of Volvo Car Malaysia.
The new showroom is only a stone’s throw away from the previous building which is
now converted into a service area.
“The former showroom was an icon and a landmark in its own right but the
establishment of this new Volvo Retail Experience showroom is necessary to keep the
brand competitive. Albeit, it will still maintain the same sense of familiarity that our
customers are accustomed to,” said Encik Aqil Ahmad Azizuddin, Chairman of Federal
Auto Holdings Berhad.
Inspired by Scandinavia, the new showroom features a lot of natural light that streams
through from the large windows lending warmth and creating a comfortable atmosphere
for customers. The showroom was specially conceptualised as a ‘living room,’ featuring
chic Scandinavian-designed furniture, free Wi-Fi and delectable Swedish cakes and
coffee.
The new ‘living room’ concept will take up 40% of the showroom, while 60% is dedicated
to a contrasting ‘street’ displaying area showcasing Volvo’s new car range.
The concept was designed so that customers can relax in a cosy ambience while waiting
for their Volvo vehicles to be serviced.
The new showroom is now at Menara MBMR and opens from 9.00 am to 7.00 pm on
Monday to Saturday and 9.30am to 5.00pm on Sunday. For further information,
please contact 03 – 2260 1411.
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