Monday, August 22, 2016

Happenings: Isuzu MU-X owners go fishing in celebration of the SUVs 1st Anniversary in Malaysia


The Isuzu Mu-X SUV recently celebrated its first anniversary of its launch in Malaysia and in honour of the occasion, Isuzu Malaysia Sdn Bhd decided to do something slightly different - they organised a fishing fest for the MU-X owners and other guests. The fishing fest and contest was held at a fishing pond in Pulau Indah, Port Klang and everyone had fun by the looks of it. 

There were about 50 participants in the Isuzu MU-X Fishing Fest. They were able to experience the thrill of catching their own fish at the one-acre salt water pond stocked with more than three tonnes of siakap (barramundi), jenahak (golden snapper) and kerapu (grouper). Quite large by the looks of it. But don't ask me, I only know how to eat them...preferably deep fried, with batter and some tartare sauce. Chips on the side. 


Anyway, the Isuzu MU-X Fishing Fest offered two Grand Prizes comprising camping sets worth RM3,000 each from Coleman. The prize for the heaviest fish was won by Muhammad Nazirul Fikri bin Samsudin. The 27-year old from Sungai Buloh managed to hook up a 4.6 kilogramme Tiger Grouper just in time. Azley Tsia (pictured below - right) and Mohammad Azran both caught three ikan bulan each to be declared joint winners in the most number of fish caught category.


A fishing fest actually suits the Isuzu MU-X to the tee. The event matches the robust, reliable SUV that is suited for the outdoors and anything to do with it. Whether for work at a site or for carrying outdoor hobby equipment, a MU-X would be able to do it well. I mean, Isuzu builds and sells only commercial vehicles, pick-ups and SUVs. Being focused gives you an ability to make your product as best as it can be. So the MU-X is a pretty good SUV if you are serious in the outdoor sort of life. 


So aside from the fishing, Coleman, the outdoor recreational specialist brand, took the opportunity to inspire Isuzu MU-X owners to ‘own the weekend’. Isuzu Malaysia featured four units of the Isuzu MU-X as the main ‘models’ and equipped them with stuff from Coleman. Coleman designed a ‘glamping’ showcase that dispelled any doubts that camping could be comfortable and even luxurious. This would give the MU-X owners some idea of what they can do next.

The Press Release is below as well as are photos of the event. 

 Isuzu Malaysia Exec Director Hajime Machimura (left) with  a media guest

PRESS RELEASE
ISUZU CELEBRATES 1ST ANNIVERSARY OF ITS MU-X SUV WITH FISHING FEST



Petaling Jaya (August 22, 2016) -- Isuzu Malaysia Sdn Bhd recently celebrated the first anniversary of the introduction of its SUV, the Isuzu MU-X, with a difference.

The company organized the first-ever Isuzu MU-X Fishing Fest at a fishing pond on Pulau Indah, Port Klang for more than 50 VIP guests; namely owners of the popular 7-seater SUV and their families.

Isuzu Malaysia Executive Director Hajime Machimura said that the fun-filled outing was a unique way to thank customers for choosing the flagship lifestyle vehicle from Isuzu.

It was also aimed at encouraging Isuzu MU-X owners to optimize their vehicles’ multi-capable functionality to enjoy the great outdoors.

“The Isuzu MU-X is an all-terrain vehicle that allows you enjoy an active lifestyle without restrictions of space, comfort, safety or fuel economy.  As its tagline says, it is definitely ‘all set for more’. For the avid angler, it is the perfect vehicle to take off the beaten track for a spot of fishing,” he said.

At the Isuzu MU-X Fishing Fest, participants were able to experience the thrill of catching their own fish at the one-acre salt water pond stocked with more than three tonnes of siakap (barramundi), jenahak (golden snapper) and kerapu (grouper).

The Isuzu MU-X Fishing Fest offered two Grand Prizes comprising camping sets worth RM3,000 each from Coleman. 

The prize for the heaviest fish was won by Muhammad Nazirul Fikri bin Samsudin.  The 27-year old from Sungai Buloh managed to hook up a 4.6 kilogramme Tiger Grouper just in time. 

Azley Tsia and Mohammad Azran both caught three ikan bulan each to be declared joint winners in the most number of fish caught category.

Owners present at the unique fishing event all expressed satisfaction with their Isuzu MU-X SUV.

Mohd Shahrul Reswan bin Rahim, 37, a Quality Assurance Engineer from Subang, who has been driving the Isuzu MU-X for five-months, he wanted a vehicle that could help him embark on more adventures.

“The Isuzu MU-X is tough, spacious, economical and stable at high speed. I am certainly looking forward to doing more with it,” he said.

For Port Klang-based logistics business owner, Matthew Sunel Martin, 66, he remembered how good his father’s Isuzu Trooper was and was further inspired when his son bought an Isuzu D-Max pick-up.

“I already own 4 pick-up trucks of other makes and wanted a reliable diesel powered SUV.  I decided on the Isuzu MU-X because of its proven diesel engine, spaciousness and comfort.  Overall it is great value and perfect for my needs,” said the happy owner of a 2-month old Isuzu MU-X.

Another satisfied Isuzu MU-X customer was Syed Zafarullah Abdul Jaafar, 42, from Rawang.  The Chief Integrity Officer at Malaysia Airlines Berhad liked the fuel economy and sturdy build of his 6-month old vehicle that he used on a daily basis for work.


Fuel economy and comfort saw many of Isuzu dealer Lim Yok Woa’s customers choose the Isuzu MU-X SUV as their vehicle of choice. The 67-year old (Ed: pictured above - looking good for someone her age) from Temerloh enjoyed the fishing event tremendously. She personally caught a snapper with her door gift of PENN rod and reel set.

Coleman, the outdoor recreational specialist brand, took the opportunity to inspire Isuzu MU-X owners to ‘own the weekend’. 

Featuring four units of the versatile Isuzu MU-X as the main ‘models’, Coleman designed a ‘glamping’ showcase that dispelled any doubts that camping could be comfortable and even luxurious.

Isuzu MU-X owners discovered that with the right combination of shelter, furniture and equipment, the possibilities were endless for some outdoor fun with their families and friends.

The Isuzu MU-X is an all-terrain vehicle that is designed to carry seven adults comfortably. It is aimed at those who want to enjoy their active lifestyles without restrictions of space, comfort, safety or fuel economy.

Using a platform based on the venerable Isuzu D-MAX, the Isuzu MU-X carries over many of the D-MAX’s strong traits including its robust ladder frame, versatile drivetrain and dynamic safety features.

Powered by the proven and highly fuel efficient 2.5-litre Variable Geometry System (VGS) diesel engine, the Isuzu MU-X presents drivers with a comfortable and smooth performance while the all-round coil spring suspension system features a double wishbone up front and a 5-link design in the rear, offering greater stability, comfort and handling.

Inside, the Isuzu MU-X’s intelligent space design creates a comfortable environment for everyone and everything. The back seats fold in a variety of configurations allowing owners to mix and match their space either for people or cargo. Overhead air-conditioning vents for all three rows of passengers ensures that everyone arrives fresh and ready for their next adventure.

Available in both 4x4 or 4x2, the Isuzu MU-X boasts one of the highest levels of safety in its class. Featuring such electronic aids as Anti-lock brakes (ABS) with Electronic Brake-force Distribution (EBD) and Brake Assist (BA), it also has Electronic Stability Control (ESC) and a Traction Control System (TCS) to keep you and your family safe on your journeys.

Featuring Isuzu’s intelligent Terrain Command four-wheel drive system, the 4x4 version uses a rotary dial mounted near the gear selector to allow drivers to quickly and safely change the driving modes between 2WD and 4WD according to the road conditions. This can be done at speeds up to 100km/h, ensuring that the Isuzu MU-X remains sure-footed and capable even when the road ends.

In addition, the Isuzu MU-X underlined its capabilities by winning the New Straits Times-Maybank Car of the Year title as the best SUV 4x4 in 2015.

The Isuzu MU-X is available at all Isuzu showrooms. For a list of authorized Isuzu outlets, visit www.isuzu.net.my/home.

 Tiger Grouper above and below...

Isuzu Malaysia Exec Director Hajime Machimura releasing a Tiger Grouper into the pond
 Participants with some Ikan Bulan



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