PRESS RELEASE (and more photos after the press release)
Malaysia's Premier Fuelwatch Challenge 2016
In-country competition of the global challenge debuts champion mentors and online management system while continuing to focus on fuel-efficiency, safety
PORT KLANG, August 8 2016 - Semifinalists of the 2016 Fuelwatch Challenge by Volvo
Trucks Malaysia held an added advantage when they tackled the annual real-time driving
competition – expert and personalised advice from the event’s past winners.
Last year’s champion Nor Rahmat Abd Talib, Ahmad Othman (Champion from 2014) and Zamri
Abd Rahman (Champion from 2013) shared their know-how and experience with the 19
semifinalists a day prior to the event and after, mentoring them on the best ways to tackle the
competition’s driving and fuel efficiency tests.
Their expert tips and tricks paid off in spades for winner Zulkifli bin Saad, who displayed
precision, patience and exemplary driving skills in securing bragging rights as the nation’s most
fuel-efficient truck driver in what is arguably the most popular competition of its kind in the world.
Zulkifli, who works with Prifaria Sdn Bhd claimed the 7th edition of the Challenge by achieving
the lowest fuel consumption, clocking 2.83 kilometres with just 1 liter of fuel while carrying a
load of 20 tonnes in an FM 440 with i-Shift. He posted a time of 1:07 minutes during the driving
challenge covering a total of 40km.
For his efforts, the 38-year- old who currently resides in Penang will not only represent Malaysia
at the Fuelwatch Asia Pacific Final in Sweden next month, but also takes home a BSN voucher
worth RM5,000 and other exclusive Volvo goodies. In Sweden, he will go head-to- head against
other APAC winners to claim the title of the region’s most fuel-efficient driver.
“Winning Fuelwatch Challenge is undoubtedly the highlight of my career behind the wheel,” said
Zulkifli. “I have been training hard for this competition, especially on means of conserving fuel,
but I don’t think I would have done so well without the advice and knowledge provided by our
He continued, “The competition had also shown me that every little drop of fuel mattered when it
comes to operating costs and achieving great fuel savings. And being a part of this competition,
it has further taught me the importance of road safety and how everyone has a responsibility to
keep each other safe on the roads. The Volvo Trucks ‘Know Your Blind Spots’ campaign helped
me further understand and be more conscious of my surroundings when sharing the road with
He added, however, that his win had placed a heavy responsibility on his shoulders.
“There has never been a Malaysian winner at the final, but I hope to be the one that flies our
flag high,” he said. “I would also like to share the knowledge and skills I’ve picked up with others
to help them understand that a fuel-efficient driver is one of the most important factors for both
the environment and a company’s economy.”
Second place went to Norhadima bin Umar from Megah Transport Sdn Bhd who drove 2.76
kilometers using 1 liter of fuel. He won a RM3,000 BSN voucher and a Challenge trophy while
Samsudin bin Abdul Hamid from MISC Intergrated Logisctic Sdn Bhd who placed 3 rd , won a
RM2,000 BSN voucher and a similar trophy. He registered 2.69 kilometers using 1 liter of fuel.
The respective companies won a year’s subscription to Dynafleet, Volvo’s very own fleet
The decision to introduce past winners as mentors is in-line with Volvo’s Driver Development
initiative, a training programme that has fully-competent certified Volvo driver trainers coaching
their peers to ensure maximum road safety and efficiency. The programme, which offers
learning modules on economical, safety and defensive driving, aims to give drivers the
necessary information and skill to use vehicle functions and features in an efficient, safe
Volvo Driver Development also aspires to improve and enhance the career development of
drivers with high potential and provide programme-certified drivers the opportunity to train
As with its six previous editions, this year’s Challenge looked to increase awareness on the
importance of fuel efficiency, promote greater sustainability and lessen environmental impact. It
is also geared towards educating drivers, fleet managers, customers and stakeholders on the
importance of best practices to reduce fuel consumption and cost as well as boost profitability.
Dynafleet makes its debut
Fuelwatch Challenge 2016 saw over 36% increase in participation, with over 50% of contestants
returning again to test their mettle. It also saw participants using Volvo’s proprietary Dynafleet
Management, an online fleet management system introduced locally in 2015. Aimed at
improving fuel efficiency, producing better vehicle utilization and reducing administration,
Dynafleet allows transportation-based companies to manage their fleet of trucks efficiently and
The subscription-based telematics solution streamlines the planning and execution of transport
assignments to give companies the opportunity to gauge fleet and driver performance, measure
fuel consumption, track location and communicate with individual trucks and drivers via a user-
friendly app. Drivers, meanwhile, benefit from the reports generated by the system which
enables their companies to highlight development areas as well as tailor make trainings for them.
Fuelwatch Challenge 2016 also introduced a safety campaign called the ‘Know Your Blind
Spots Campaign’. The initiative and its corresponding activities aim to create awareness among
road users and truck drivers on identifying blind spots and practicing proper road etiquette.
“The Volvo Fuelwatch Challenge has continuously become a key platform that educates drivers,
fleet managers, customers and other stakeholders about the importance of good driving
practices. All these lead to improved fuel efficiency, reduced cost and increased profitability, as
well as increasing awareness on safety. This year, the Fuelwatch Challenge was different from
previous years because drivers were competing in Volvo Trucks fitted with Dynafleet, Volvo’s
fleet management system. The system was used to gauge the fuel efficiency of the drivers
during the competition. We’ve also a safety campaign with the aim to create awareness among
truck drivers and other road users, about the importance of blind spots, especially in the
presence of large trucks,” said Law Ah Tiong, Vice President, After Market.
The Fuelwatch Challenge, which receives strong support from Jabatan Pengangkutan Jalan
(JPJ), was first introduced to Asia Pacific in Korea in 2007 and to date has seen over 15,000
participants picking up fuel-efficient driving skills, information and technical know-how. The
country competition, opened to all truck drivers in Malaysia, kicked-off April 19 in Kuching before
proceeding to Bintulu and Kota Kinabalu in East Malaysia.
In Peninsular Malaysia, the Challenge was held at Volvo Trucks Malaysia Sdn Bhd’s flagship
dealership in Port Klang for the first time before moving to Ipoh, Prai, Kuantan and Johor Bahru.
For more information, contact Volvo Trucks Malaysia Customer Service Centre at 012-
3731030/ 019-2401030 or visit the official Volvo Trucks Malaysia Facebook page at
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