Sime Darby Auto Connexion (SDAC), which is the distributor of Ford in Malaysia recently had over 3,000 visitors to its first experiential Ford Pop-Up store for the Ford Ranger. The store was first introduced in July 2018 in the Klang Valley and has made its way to Penang (pic below) and then to Kota Bharu more recently.
Those who attended the Ford Pop-Up store had the chance to experience a Virtual Reality (VR) simulation where they get to discover the smart and safe driver-assist technologies that has helped the Ranger set industry benchmarks. Aside from that, the Pop-up store / roadshow had other fun-filled activities which offered the chance for participants to walk away with exclusive Ford merchandise.
Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion said “We are extremely pleased with the public’s positive reception of our first Ford Pop-Up store. By leveraging contemporary retail marketing concepts and modern technologies like VR, we hope to continue creating unique experiences to bring the Ford brand closer to consumers while introducing our vehicles to more new-to-Ford customers in Malaysia.”
According to a visitor, the Ford-Pop Up store was unlike the usual automotive roadshow. It was also a place where he was able to meet other Ford enthusiasts. The store cum roadshow had various activities to not only entertain adults but was also fun for everyone in the family, even children. The visitor also mentioned that the immersive Virtual Reality experience was able to show him how the Ranger’s safety features can mitigate circumstances in a possible collision.
Tour Dates & Details
The Ford Pop-Up store is still on tour and is scheduled to make its next stop at the Setia City Convention Centre, Setia Alam from 10 until 12 August 2018 (this weekend). It is open to public from 10am to 10pm daily and sales consultants will be present to assist with all inquiries, registration and purchase processes for interested customers.
The upcoming schedule of the Ford Pop-Up store is as follows:
10 – 12 August 2018
Setia City Convention Centre – Lot B Car Park, Setia Alam
23 – 25 August 2018
Sutera Mall, Johor Bahru
6 – 8 September 2018
Aman Sentral, Alor Setar, Kedah
Customers at the Ford Pop-Up store can take advantage of SDAC-Ford's current ‘Seize the Deal’ campaign which offers additional rebates of up to 10 percent on top of the six percent GST savings on the Ford Ranger, for total savings of RM19,830.
The ‘Seize the Deal’ campaign is also valid for the Ford Fiesta and Mustang models, offering rebates of up to 17 percent and incredible total savings of up to RM113,000 and will run until 31 August 2018.
One can visit SDAC’s multilingual website (www.sdacford.com.my), for more details on everything and anything pertaining to Ford in Malaysia.
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