Wednesday, August 29, 2018

Asbenz Stern Kuantan Autohaus Officially Opens in Kuantan, Pahang - More Mercedes-Benz Touch Points Over At The East Coast

Mercedes-Benz Malaysia (MBM) and dealer partner, Asbenz Stern Sdn Bhd (Asbenz Stern)have officially opened the Mercedes-Benz Asbenz Stern Kuantan Autohaus in Kuantan, Pahang. The new Mercedes-Benz Autohaus is now poised to bring Mercedes-Benz products and services to customers and those interested in the premium brand in Kuantan, the surrounding areas and also along the East Coast of Peninsular Malaysia.

(From Left):  Mercedes-Benz Malaysia, Network Development, Senior Manager, Mr JC Yap  (叶君骏); Mercedes-Benz Malaysia, Vice President, Sales and Marketing, Passenger Cars, Mr Mark Raine; Asbenz Stern Sdn Bhd, Managing Director; Mr Goh Chuan Kiong (吴鑽强);  Mercedes-Benz Malaysia, President and CEO, Dr Claus Weidner and;  Mercedes-Benz Malaysia, Vice President, Customer Services Mercedes-Benz Cars, Mr Heinrich Schromm.

Mercedes-Benz Malaysia and Asbenz Stern have in total invested approximately RM5 million into this new centre. The Mercedes-Benz Asbenz Stern Kuantan is a 3S facility where it offers sales, service and spare parts (3S) in its Autohaus and Service Centre. This makes it a total customer experience that is no different from the other Mercedes-Benz Autohauses located throughout Malaysia. The Autohaus is staffed by eight sales and 12 Customer Services qualified and trained personnel respectively. 

The Service Centre is equipped with 10 work bays and an inspection bay which allows the Autohaus the capability to service up to approximately 250 vehicles per month. As for the showroom, it can display up to seven Mercedes-Benz vehicles at a time. This would allow customers and fans a chance to view the brand’s newest and most popular Mercedes-Benz models in Kuantan.

The Asbenz Stern Autohaus and Service Centre, has a built up area of 3,860 sq ft and 13,496 sq ft respectively. The whole centre follows the Mercedes-Benz Presentation System II (MPS II) Autohaus concept and the latest Mercedes-Benz Corporate Identity (CI). The Autohaus also comes equipped with the interactive I-Showroom feature where with a swipe of a finger, customers have the freedom to explore and learn more about the latest Mercedes-Benz products and promotions at their own pace.

“Today, together with our dealer partner, Asbenz Stern, we further underline our commitment to the East Coast region. The Mercedes-Benz Asbenz Stern Kuantan Autohaus demonstrates our commitment to enhancing our customer touchpoints nationwide, delivering to our customers the Best Products and Best Customer Experience,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner.

Asbenz Motors Sdn Bhd’s partnership with Mercedes Benz first began in May 2004 when it opened its first Mercedes-Benz authorised Autohaus offering Sales and Customer Services in Sungai Petani, Kedah. Asbenz Stern is a group expansion into the East Coast backed by on-ground experience and understanding of operations in both Kuantan and the East Coast. Asbenz Stern aims to develop the untapped market in Kuantan and further establish the Mercedes-Benz brand in the East Coast. This includes providing premium brand experience in retail and customer services and more job opportunities for the local community to pursue within the Mercedes-Benz network. 

“It gives us great pride to extend our reach and presence to the East Coast, giving us the opportunity to deliver the Asbenz brand of service and hospitality to customers in Kuantan and across the East Coast. Asbenz now stands proud as a multi-location authorised Mercedes-Benz dealer from our beginnings in Sungai Petani with Asbenz Motors to this milestone now, Asbenz Stern in Kuantan. We are ready to demonstrate ‘Nothing but the Best’ in our commitment to our customers, in line with the Mercedes-Benz brand promises of Best Products and the Best Customer Experience,” said Asbenz Motors Sdn Bhd Managing Director, Goh Chuan Kiong.

“As a pioneer in automotive technology and innovation, our focus on developing key areas including talent, technology, production and services, is complemented by collaborations with our dealers. This ensures customers receive unparalleled care and customer service experience,” added Dr Weidner.

The Mercedes-Benz Asbenz Stern Kuantan Autohaus launch further expand’s the German marque’s presence and customer touch points along the East Coast. This network of dealers are now in Kelantan, Terengganu and Pahang. Overall, Mercedes-Benz Malaysia retains the largest premium network coverage in Malaysia with 34 Autohauses nationwide.

The Mercedes-Benz Asbenz Stern Kuantan Autohaus Showroom is located at A7 & A9, Ground Floors, Jalan Tun Ismail 1, 25000 Kuantan, Pahang, Tel: 09-516 3355, Fax: 09-517 2255, 24 Hrs Breakdown Service: 017-816 5515.

The Mercedes-Benz Asbenz Stern Kuantan Service Centre is located at Lot 16606, Batu 3 Industrial Area, Jalan Gambang, 25150 Kuantan, Pahang, Tel: 09-517 1155, Fax: 09-517 2255, 24 Hrs Breakdown Service: 017-816 5515.

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