MICHELIN at the Scania Driver Competitions South East Asia 2016-2017

The Scania Driver Competitions South East Asia 2016-2017 concluded recently and we've still got some stuff to mentioned about it. This time, we focus a little on Michelin Malaysia, who had returned as the Official Tyre Sponsor of the event. The competition finals, held over at MAEPS in Serdang, had 17 truck and bus drivers from all over South East Asia competing to see who is the best among them. The Scania Driver Competitions is held bi-annually to create a greater awareness of road safety, increase driver confidence, professionalism, knowledge and skills, and improve the public perception of heavy vehicle drivers and industry

The first thing that can be said that as main sponsor to such a regional event, it allows Michelin to reach out to a group of people who use tyres to its fullest. Events like this allow interaction between the company and people who actually use the products.

Like in this case, it allows Michelin to set up a booth to showcase its products, interact with the participants and other invitees as well as also give a product presentation to those that were present. And when it comes to a company like Michelin, it is not only about the product, but also promoting the safety aspect too as they also promote road safety, fuel efficiency and tyre longevity at the same time. 

Tyres are a super important aspect of any vehicle. They are the only point of contact between vehicles and the road. So good tyres are essential to providing optimum vehicle performance to ensure a safe and reliable journey. Hence, choosing the right tyres and correct tyre maintenance for large vehicles can reduce the risk of tyre failures which may cause the driver to lose control and potentially pose a significant danger to themselves and other road users.

Being at the event and imparting knowledge (whilst showcasing their products) had in many ways showed us that Michelin is committed to providing safety, longevity, fuel efficiency and high performing tyres to large commercial vehicles usually carry heavy loads over many kilometers over the most varied of driving conditions. 

MEDIA RELEASE
Michelin Sponsors Scania Driver Competitions Southeast Asia 2016-2017 for the Fifth Time
World leader in tyre technology emphasises the importance of tyres
to boost vehicle performance and road safety

Michelin Malaysia returned as the Official Tyre Sponsor of the Scania Driver Competitions Southeast Asia 2016-2017, affirming its commitment to providing safety, longevity, fuel efficiency and high performing tyres to trucks and buses that have to undertake the grueling task of transporting heavy loads in various road conditions.

The 2016-2017 edition of the competition marks five years of Michelin’s continuous support since the bi-annual event was first introduced in Malaysia in 2009. The Scania Driver Competitions is held to create a greater awareness of road safety, increase driver confidence, professionalism, knowledge and skills, and improve the public perception of heavy vehicle drivers and industry.

The competition was previously open to participation of drivers from Malaysia and Singapore. For the first time, out of 1,000 applicants, finalists from Malaysia, Singapore, Myanmar, Philippines and Indonesia competed against each other to win the Best Truck and Bus Driver in Southeast Asia.

Alexis Richard (pictured above), Truck & Bus Commercial Director of Michelin Malaysia who was present at the event said that as a market leader in tyre technology, Michelin acknowledges the high level of skills required by the heavy commercial vehicle industry and believes the competition will boost driver proficiency, increase safety, and reduce costs and wear and tear on vehicles which can lead to improved efficiency and operator profitability.

“As the only point of contact between vehicles and the road, tyres are essential to providing optimum vehicle performance to ensure a safe and reliable journey. Hence, choosing the right tyres and correct tyre maintenance for large vehicles can reduce the risk of tyre failures which may cause the driver to lose control and potentially pose a significant danger to themselves and other road users,” said Richard.

“Michelin is committed to continually improving the overall performance of our tyres which enhances our capability of meeting the many driving challenges facing the heavy vehicle industry every day. The Scania Driver Competitions Southeast Asia 2016-2017 offers us an excellent avenue to showcase our tyres that represent the latest state-of-the-art technologies to match the demand for long tyre life and ability to handle the ordeal of carrying heavy loads on a daily basis. We are delighted to be partnering with Scania for the fifth time as part of our pledge to delivering sustainable mobility and cultivating a safer working environment for drivers,” Richard added.

Up to RM50,000 worth of cash prizes, achievement certificates and championship trophies were presented to three winners selected in each of two categories: Truck and Bus. The company which the winner represents was awarded Scania service and maintenance vouchers.

Truck winners:
1) Sarveswaren Srues A/L Ram (Air Products Sdn Bhd) Malaysia
2) Wong Yih Chien (Transworld International Pte Ltd) Singapore
3) Kukuh Hendrawan (PT Semen Gresik) Indonesia
Bus Winners:
1) Law Cheok Gheen (Zulco Sdn Bhd) Malaysia
2) Soe Naing (Aung Kyaw Moe Express) Myanmar
3) Rahman Khan bin Abdul Karim (Singapore Ducktours) Singapore