Wednesday, August 16, 2017

Happenings: Ford's ‘Driving Skills for Life’ Programme Continues at the Han Chiang College in Penang


Recently, a batch of students from Han Chiang College in Penang participated in four half day Driving Skills for Life (DSFL) workshops. The short courses were organized in partnership with Ford’s local distributor partner, Sime Darby Auto Connexion. This was the second round of workshops provided for Han Chiang College following positive feedback and demand from the first event held there last December. 




The DSFL workshops were provided free-of- charge, and were specially tailored to address challenges faced by young drivers, such as inexperience in dealing with unexpected situations, distracted driving, and the importance of ensuring child seats are securely fastened. It is usually held in colleges and other institutions of higher learning. DSFL targets leaner drivers or those who just got their driver's license where the programme gives them a little more than what they have learnt at driving school.

Now in its tenth year in Asia, DSFL is Ford’s flagship community relations programme across the region and here in Malaysia, Sime Darby Auto Connexion is its partner to make this programme happen. In Asia, Ford DSFL is now in its tenth successful year of training licensed drivers of all ages, free-of-charge. More than 85,000 drivers have participated across six countries in the ASEAN region, including Thailand, Philippines, Vietnam, Indonesia, Malaysia and Myanmar.

Han Chiang College is a non-profit institution of higher learning in Penang and offers various twinning degree and diploma programmes. The college is in the midst of being upgraded to full University College status and should already have their own localised degree programme coming on line soon. From the photos, you also know that they have their own Automotive Training College too!



MEDIA RELEASE
Ford Continues ‘Driving Skills for Life’ Programme in Malaysia to Help Raise Awareness of Road Safety

PENANG, Malaysia, 16 August 2017 – Ford Motor Company continued its efforts to raise road
safety awareness in Malaysia through its global Driving Skills for Life (DSFL) programme.
Almost 50 students from Han Chiang College in Penang participated in four half-day DSFL
workshops.

This DSFL event was organized in partnership with Ford’s local distributor partner, Sime
Darby Auto Connexion, and was the second workshop provided for Han Chiang College
following positive feedback and demand from the first event held last December. The tips are
especially timely as many students prepare to drive home for the National Holidays in two
weeks.

As always, the DSFL workshops were provided free-of- charge, and were specially tailored to
address challenges faced by young drivers, such as inexperience in dealing with unexpected
situations, distracted driving, and the importance of ensuring child seats are securely
fastened.

“Ford is committed to help raise awareness in road safety and educating drivers on safe
driving practices and techniques to help make Malaysia’s roads safer for everyone,” said
Syed Ahmad Muzri Syed Faiz, managing director, Sime Darby Auto Connexion.

“We are proud to continue this programme with Ford’s support and provide younger drivers
with the tools and resources they need to drive safely,” added Muzri.

Ford’s DSFL programme encourages safe driving by equipping participants to make the
correct decisions when behind the wheel, to reduce the chance of accidents occurring.
DSFL sessions start in the classroom, with participants learning about a range of topics from
steering control, to tips for highway driving and driving in the rain as well as fuel-saving tips.

Participants also learn about the dangers of driving under the influence of alcohol or
medication, by wearing specially designed goggles that helps simulate the experience of
driving while movement, coordination and alertness are impaired. Participants then move
outdoors for a hands-on driving session to apply the learnings.

DSFL is Ford’s flagship global corporate social responsibility (CSR) programme. In Asia,
Ford DSFL is now in its tenth successful year of training licensed drivers of all ages, free-of-
charge. More than 85,000 drivers have participated across six countries in the ASEAN
region, including Thailand, Philippines, Vietnam, Indonesia, Malaysia and Myanmar.

-End-

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