Tuesday, August 01, 2017

Limited Editon MINI Clubman Sterling Edition unveiled for Malaysia - But bookings for it must be made online, which is a Malaysian first.



MINI Malaysia, has introduced the New MINI Clubman Sterling Edition. According to them, this new limited to 20 units only in Malaysia, limited edition MINI is a true expression of a modern gentleman’s car and will only be available for booking online at www.mini.my/sterlingedition, a first in the Malaysian automotive industry. Yup. I've never heard of buying a car this way here in Malaysia to date. It is the first.


So how is it supposed to be done eh? Well,  a booking function be made available at the website stated above from Tuesday, 15th August to Saturday, 26th August 2017. So you can try book this limited edition MINI only during  a limited period of time. Once the time is right and when they open the website,  they need to book the Clubman Sterling Edition by filling up the booking form on the page and making the booking fee payment. Note that it is all about timing. 

How different is the Clubman Sterling Edition? Its colour is called Melting Silver and it is also decorated with the subtle Matte Black Jack mirror caps and roof décor. This is complemented further by Black Union Jack symbols located at the side scuttles. The special 18” MINI Yours Masterpiece wheels in burnish black rounds everything up externally. 


There are lots of other interesting touches inside as well as tons of driver aids and equipment (like the easy boot access system above) befitting a special edition MINI which is so special you need to go through a website to book it. So very different I have to state again. 

But if you are the traditionalist and have to at least view the car in the metal, the New MINI Clubman Sterling Edition will also be on display at the MINIFest in Desa ParkCity  on Sunday 20 th of August, 2017. 

The event at Desa ParkCity will be called the MINIFest 2017 and it will be the first-ever MINI styled marketplace where vendors and owners will be selling fashion, accessories and lifestyle items right from the boot of a range of MINI vehicles. There will be lots of activities including test drives of MINI cars, food trucks, car boot flash sales and more for everyone including families. Do note that this event is only for one day.

The New MINI Clubman Sterling Edition come with the MINI 4 Years Unlimited Mileage Warranty with Free Scheduled Service. The estimated retail price for it  is RM 268,888.00 (on the road for personal registration, without insurance).

1 st August 2017
MINI Malaysia Introduces the New MINI Clubman Sterling Edition.

Sophisticated premium compact automotive brand introduces the New Precious Metal, limited
to only 20 units and for the first time, exclusively available for booking online.

Cyberjaya, 1 st August 2017 – MINI Malaysia, the sophisticated compact premium automotive
brand in the country today introduced the New MINI Clubman Sterling Edition. Purposefully
made with unprecedented aesthetics and brimming with serene elegance, the new limited
edition MINI is a true expression of a modern gentleman’s car and will only be available for
booking online at www.mini.my/sterlingedition, a first in the Malaysian automotive industry.

Introducing the New MINI Clubman Sterling Edition, Mr. Han Sang Yun, Managing Director and
CEO of BMW Group Malaysia said, “The MINI Clubman was the car that created a new
chapter in the story of MINI. Not only did it revolutionise the brand by taking the MINI appeal a
notch higher, it also introduced us to the new creative class social segment. Today, the New
MINI Clubman Sterling Edition, is a modern take on one of the most iconic cars in the world.
Limited to only 20 units made available in Malaysia, this MINI is exceptionally well-made with
unique versatility to its body concept and individual style. Known as the car for the gentlemen
of the modern age, this limited edition MINI is bound to excite and make its mark in the
premium compact segment”.

The New MINI Clubman Sterling Edition will be solely available for booking online at
www.mini.my/sterlingedition, where the flash sale will go live, with a booking function from
Tuesday, 15 th August to Saturday, 26 th August 2017.

For a limited time and with the countdown clock running, customers will have to keep their
eyes peeled for the right time to book their limited New MINI Clubman Sterling Edition. They do
this by filling up the booking form on the page and making the booking fee payment when the
time is right.

Design: Premium not pretentious.
The New MINI Clubman Sterling Edition offers unprecedented aesthetics brimming with serene
elegance. Clever ideas, emotionally charged design and a sophisticated colour and material
mix all come together to exude characteristics of a modern gentleman who is chivalrous,
sophisticated and confident.

One of its key exterior highlights is its Melting Silver body colour with the subtle Matte Black
Jack mirror caps and roof décor. This is complemented further by Black Union Jack symbols
located at the side scuttles to pay homage to its glorious British origins. The bespoke 18” MINI
Yours Masterpiece wheels in burnish black similarly conveys supreme elegance for every
occasion. With stylishness, attention to detail and a high degree of sophistication, the New
MINI Clubman Sterling Edition demonstrates highlights seen for the first time in this form.
Like a finely tailored jacket, its lining is usually fitted with a more vivid and contrasting tone
versus the jacket’s colour as an expression of the owner’s character, class and style. This bold
concept is embodied in the New MINI Clubman Sterling Edition’s interior, with its combination
of Indigo Blue and Pure Burgundy. The Pure Burgundy interior is made available with MINI
Yours Illuminated Interior, which allows the owner to choose from 12 pre-set colours to the
trims, fitting to whatever the mood and liking of the driver and passengers.

Inside, the driver will also be greeted by the supple seats in luxurious Chester Leather
upholstery in Indigo Blue crafted to deliver a smooth feel of the leather against the driver’s
hand with its diagonal quilting. Indeed, these new-generation seats evoke the classic
Chesterfield sofa. Additionally, the design of the sports seats cites the British heritage of MINI
while delivering contemporary interpretations of its characteristic diamond pattern.
The steering wheel also represents the best in British craftsmanship, wrapped in a soft Nappa
leather and completed with a hand finished aluminium coloured stitching. At the bottom of the
steering wheel, there is also the signature union jack insignia.

Premium technology to maximize the experience.
The Parking Assist function automatically steers the new MINI into any parallel parking spaces.
The parking distance control function measures the parking space on both sides of the car as
the driver drives along. Once a suitable parking space is found, the MINI will instruct the driver
to stop where the speed can be controlled in coordination with the guidance given on the
screen using the automatic steering. Reversing into and out of tight spots has also never been
easier as the Rear-View Camera provides a clear picture of what’s behind the driver, and even
provides guidelines to help street the driver in the right direction.

MINI Connected, a new personal mobility assistant.
MINIs are best known for two things: style and superb driving dynamics. But with owners
spending a large majority of their time in the car, MINI’s strongest feature is also the state-of-
the-art infotainment system called the MINI Connected.
The infotainment interface of the New MINI Clubman Sterling Edition is gorgeous – with a 6.5”
high resolution LCD mounted in the central speedometer with graphics tuned to hug its inner

circumference. The MINI Connected infotainment itself features over 30 million songs which
can stream live to the MINI. Intuitive Spotify Interface is ever present in the MINI’s screen and
all control functions are easily accessed with the MINI controller which is small, but comes
packed with features. Owners are able to rotate the stick to scroll through menus, tilt side to
side to move around the interface and then press to select items. Additionally, standard
readings such as current fuel consumption, current fuel range and last known locations can be
viewed via the MINI Connected phone App.

Navigation is also a breeze with easily found new or frequent destinations. Appointments and
addresses that are saved in the owner’s calendar can also be used as pre-set destinations.
With the new and advanced system, route guidance is immediately displayed the moment
MINI owners connect their iPhones to the car.

MINI Roadside Assistance.
The New MINI Clubman Sterling Edition is also covered by MINI Malaysia’s newest 5 Years
Roadside Assistance program, available for all new MINI vehicles with a comprehensive list of
services that include a 24-Hour, 365-days- a-year Accident and Help on the Phone and On the
Spot Hotline, Free Towing Services and when needed (over 200KM from residential home),
Replacement Vehicle, Accommodation, Mobility Services Solutions as well as Repatriation
services.

The MINI Roadside Assistance program can be accessed by contacting 1800-88- 8808.

A Day Out at MINIFest 2017.

The New MINI Clubman Sterling Edition will also be on display at the MINIFest in Desa
ParkCity! Running for a day on Sunday 20 th of August, MINIFest 2017 will be the first-ever MINI
styled marketplace where vendors and owners will be selling fashion, accessories and lifestyle
items right from the boot of a range of MINI vehicles.

The festival will also see a host of activities for family and friends to enjoy. The activities
include test drive of MINI cars, hot air balloon rides, food trucks as well as car boot flash sales.
For entertainment, MINI Malaysia will also be inviting bands and DJs to perform throughout the
day.

The New MINI Clubman Sterling Edition arrives with the MINI 4 Years Unlimited Mileage
Warranty with Free Scheduled Service. The estimated retail price (on the road for
personal registration, without insurance) is: RM 268,888.00.

-End-

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