Wednesday, August 02, 2017

Costa Coffee Partners With Shell Malaysia - Great Tasting Coffee is Now Available at Selected Shell Select Staion Nationwide

Costa Coffee is now available at selected Shell Select stations. The brand, which is from the United Kingdom, is the second largest coffee brand in the world has tied up with Shell and launched its self-serve offering at Shell Select stations nationwide. This comes after a successful trial run at several outlets and now, Costa Coffee will be sold at over 200 Shell Select outlets nationwide with many more to come.

The Self-Serve Costa Coffee outlets are basically self service vending machines which are designed by renowned design house Pininfarina. That very famous Italian coachbuilders famed for designing a lot of Ferrari cars. The machines, two of them, one for hot drinks and one for iced ones have over 200 combinations between them and the opportunity to customise a drink is endless. 

One can have coffee (or even tea) by adding fresh milk, to selecting flavoured syrups. And Malaysia is quite unique in terms of Costa Coffee, the brand has introduced a range of self-serve iced drinks range for the first time ever. Having ice drinks is good as it suits our hot and humid environment. Even the Costa Coffee Self-Serve machines in the UK are only for hot drinks to date. 

Shell states that the partnership with Costa Coffee is in-line with their mission to enhance our customers’ retail experience with its customers and coffee enthusiasts having the option of enjoying quality coffee on-the-go. Of course, it adds to the convenience of filling up fuel at a Shell station where one can get good coffee (yes, I tried it and its actually good enough for most of us) as well as other good food like offered by Shell's Deli 2 Go (which actually freshly bake their pastries and cookies every day at the station it is sold) and tealive to name a few. 

All of these food actually gives me more reason to stop by at a Shell station these days.

Scott Martin, Managing Director at Costa Express (trading as Costa Coffee in Malaysia) together with Shairan Huzani Husain, the Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd


  • The iconic global brand will launch 200 self-serve Costa Coffee locations in Shell Select stores across the market over the next 12 months, with many more to follow
  • Malaysia will be the one of the first markets to introduce iced drinks through self-serve Costa Coffee

KUALA LUMPUR (02 August 2017): Europe’s best loved coffee shop* and the second largest coffee brand in the world, Costa Coffee, today announced the launch of its self-serve offering in Malaysia following a successful trial with partner, Shell. The launch will see an initial roll out of 200 locations across Shell Select stores over the next 12 months, with many more to follow.

Costa Coffee’s state-of-the-art self-serve coffee offering is designed by luxury Italian design house Pininfarina, famous for designing the classic Ferrari. Each self-serve location serves Costa Coffee’s signature blend, Mocha Italia, freshly ground for every cup served. Boasting over 200 combinations, the opportunity to customise a drink is endless; from adding fresh milk, to selecting indulgent flavoured syrups. Coffee lovers in Malaysia will enjoy a Costa Coffee world exclusive; the introduction of an iced drink range from Costa Coffee self-serve for the first time ever.

Costa Coffee has been at the forefront of better coffee experiences since it was founded in 1971. Passionate about introducing great coffee to customers globally, the launch of self-serve offering in Malaysia reaffirms the brand’s commitment to inspire and excite its customers.

Scott Martin, Managing Director at Costa Express (trading as Costa Coffee in Malaysia) said: “We are delighted to extend our global presence with our launch in Malaysia, a dynamic, desirable and thriving country with an established coffee culture. The scale of Shell in Malaysia, as well as our well established multi-market partnership gave us the ideal platform from which to roll out our brand. Through our partnership with Shell and our world-leading on-the-go proposition, we will transform customer perception about the quality of on-the-go coffee available in Shell Select stores, just as we did in the UK, increasing the appeal of Shell sites to their customers and giving customers more reasons to visit more often.”

Shairan Huzani Husain, the Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd said: “Shell places customers at the heart of everything we do, and our retail mission is to make their life’s journeys better by giving them one less worry on the road. We're continuously upgrading our stores to include a food oasis so our customers can have a better retail experience on-the-go. Our food oasis offers quality pastries from deli2go that are baked fresh in-store every day, alongside other options from local and international food & beverage providers.”

“The partnership with Costa is in-line with our mission to enhance our customers’ retail experience. Now customers and coffee enthusiasts can enjoy quality coffee on-the-go; and we hope Malaysians will visit Shell Select to experience the convenience and taste of Costa Coffee,” adds Shairan.

For the list of Costa Coffee locations at Shell Select stores, visit

- Ends –

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