Tuesday, August 08, 2017

New Mercedes-Benz MBSA Autohaus Officially Opens for Business in the Historical City of Melaka


Mercedes-Benz Malaysia continues its quest to enhance its customer touchpoints in Malaysia with the launch of the new Mercedes-Benz MBSA Autohaus in Melaka. This new, albeit temporary Autohaus is operated by dealer partners MBSA Autohaus Sdn Bhd. This Autohaus was completed with an investment of RM1.2 million and will be the only Mercedes-Benz Autohaus in Melaka. 

Image:Googlemaps 

This Autohaus is part of MBSA’s ongoing RM14 million investment to continue to set benchmarks of automotive distinction in product and after-sales care. While this temporary one operates, MBSA will be carrying out construction on the new, more permanent one. Business must go on as usual and customer interaction would still be as good as it ever was. Or better.

The RM1.2 million Autohaus has a built-up area of 10,142 square feet and it is managed by 48 staff who are well-versed in sales and technical services in line with Daimler’s global standards. The Autohaus is able to display nine vehicles with a dedicated customer lounge and event floor. For customers’ convenience under the same roof, financial services from Mercedes-Benz Services Malaysia and official Mercedes-Benz accessories and merchandise are also available. It is also located in a rapidly developing commercial district of Melaka which is also easily accessible to everyone.

Even though it is a temporary base of operations for the Mercedes-Benz brand,  the Mercedes-Benz MBSA Autohaus is fully compliant with the Mercedes-Benz Presentation System II (MPS II), the global brand's Autohaus benchmark of customer experience, complete with the new Mercedes-Benz Corporate Identity (CI). It goes to show that the company sticks to its adage of 'the best or nothing' even if it is for something less permanent.

The Mercedes-Benz MBSA Autohaus is located at No 1, 3, 5, Jalan KSB 16 Taman Kota Syahbandar, 75200 Melaka. For more information, visit http://www.mbsa.mercedes-benz.com.my or call 06-2888854.


(from left) Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner; Network Development, Senior Manager, Mr JC Yap; Guest of Honour, Tan Sri Syed Mohd Yusof; MBSA Automotive Malaysia Sdn Bhd, Dealer Principal, Mr Philip Beng; and General Manager, Mr Lu Haw Nguan.

MEDIA RELEASE

Mercedes-Benz Malaysia Unveils Mercedes-Benz MBSA Autohaus In The Historical City Of Melaka
 
·         Mercedes-Benz Malaysia (MBM) continues enhancing its customer touchpoints in the southern region with the launch Mercedes-Benz MBSA Autohaus.
·         Mercedes-Benz Malaysia together with dealer partner, MBSA assures southern Mercedes-Benz fans of its signature premium excellence in product and after-sales care.
·        Mercedes-Benz Malaysia maintains the lead in Malaysia’s premium automotive segment with the best products, distinctive service and best customer experience.
 
Melaka, 8 August 2017 – Mercedes-Benz Malaysia Sdn Bhd (MBM), together with authorised dealer partner, MBSA Automotive Sdn Bhd, launched the temporary Mercedes-Benz MBSA Autohaus, the only Mercedes-Benz Autohaus in the historical city of Melaka. With an investment of RM1.2 million, the temporary Mercedes-Benz MBSA Autohaus is part of MBSA’s ongoing RM14 million investment to continue to set benchmarks of automotive distinction in product and after-sales care in the historical city of Melaka.
 
“As a brand that is driven by premium distinction, we believe that automotive excellence extends beyond the vehicle; it includes the entire customer experience. The launch of Mercedes-Benz MBSA Autohaus is a testament of the successful partnership between MBSA Automotive and Mercedes-Benz Malaysia, and also a commitment to our customers to continue strengthening our touchpoints in the region. With a total of RM45 million invested in southern region, we have five Autohauses that are dedicated to providing customer experience and service like no other. We will continue to delight and satisfy our customers with our ever-growing services and high standards of quality that are synonymous with the Mercedes-Benz brand,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner.
 
Housed in an iconic building, Mercedes-Benz MBSA Autohaus is located in a fast-developing part of Melaka with a built-up area of 10,142 square feet.  The Mercedes-Benz MBSA Autohaus is managed by 48 staff who are well-versed in sales and technical services in line with Daimler’s global standards.
 
Mercedes-Benz MBSA Autohaus is able to display nine vehicles with a dedicated customer lounge and event floor. For customers’ convenience under the same roof, financial services from Mercedes-Benz Services Malaysia and official Mercedes-Benz accessories and merchandise are also available.
 
“As the only premium authorised Mercedes-Benz dealer in Melaka, we are pleased to showcase an exclusive premium experience to our customers here. Melaka is a perfect spot for us as we combine Melaka’s historical values and the Mercedes-Benz brand heritage, offering a unique Mercedes-Benz brand experience to our esteemed customers in the southern region,” said MBSA Automotive Malaysia Sdn Bhd, Dealer Principal, Mr Philip Beng.
 
With a total investment of RM1.2 million, the Mercedes-Benz MBSA Autohaus is fully compliant with the Mercedes-Benz Presentation System II (MPS II),   the global Autohaus benchmark of customer experience, complete with the new Mercedes-Benz Corporate Identity (CI).  To date, Mercedes-Benz Malaysia has 31 dedicated dealerships nationwide delivering the best products and the best customer experience throughout customers’ entire journey.
 
The Mercedes-Benz MBSA Autohaus is located at No 1, 3, 5, Jalan KSB 16 Taman Kota Syahbandar, 75200 Melaka. For more information, please visit http://www.mbsa.mercedes-benz.com.my or call 06-2888854.




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